SR. GRAPHIC DESIGNER, UGG / DECKERS BRANDS **** – PRESENT
Designs and manages seasonal 150+ page brand sell-in book and other sales assets, uniting product inspiration and campaign concepts, in fast paced, deadline driven environment.
Manages designers responsible for the design and execution of branded print materials – including lookbooks, sales collateral, training materials, PR event collateral, seeding cards, advertising and directing product photoshoots.
Responsible for overhauling brand packaging and determining best solution for messaging, that aligns with brand platform – resulting in $1M savings per year.
Conceptualize packaging designs for new lifestyle product categories and co-branded collaborations, including Disney and Pendleton.
Works closely with leadership team on design and execution of Keynote and Powerpoint presentations, as well as overseeing design of the brand President’s presentations. Coordinates with production crew at events to ensure smooth run of show.
GRAPHIC DESIGNER, YARDI SYSTEMS 2007 – 2012
Lead designer for semiannual user conference, creating course catalogs, signage, web graphics, email blasts and presentation templates.
Conceptualized and designed tradeshow booth graphics, banners, posters, and promotional items, as well as to save-the-dates, invites, and leave-behinds for events.
Spearheaded new brand design direction, executing across print and digital collateral – including brochures, advertising, tradeshow graphics, and email blasts.
Rebranded company acquisitions, rolling out new branding across brochures, advertising, email blasts and tradeshow collateral.
Produced web graphics including websites, email campaigns, and e-newsletters.
Directed photographer and production artist on employee photoshoots, resulting in photos used for corporate hiring and training.
Managed team projects, identifying key milestones, and ensuring deliverables were delivered on time.
GRAPHIC DESIGNER, GBMI 2006 – 2007
Designed sales meeting presentations, brand binders, and additional collateral for six GBMI brands, as well as signage and promotional materials for events.
Created promotional posters, flyers, and coupons for retail stores.
Retouched and recolored product photos for use in marketing collateral and by sales team. PRODUCTION DESIGNER, JAQUA BEAUTY 2005 – 2006
Designed marketing and promotional collateral, including seasonal product catalogs, brochures, sell sheets, and advertising.
Created product packaging for growing line of bath and body products, evolving brand presence in retail spaces with each new product category.
Directed seasonal photo shoots, correcting photos in post production for use in collateral and by wholesale accounts.
PACKAGING DESIGNER, CHIC BOUTIQUE DOLLS 2004 – 2005
Designed packaging and branding for a variety of children’s fashion dolls, coordinating with international venders for production. CALIFORNIA STATE UNIVERSITY CHANNEL ISLANDS
CAMARILLO, CALIFORNIA
Bachelor of Arts: Art – Communication Design Technology
SANTA BARBARA CITY COLLEGE SANTA BARBARA, CALIFORNIA
Associate of Arts: Multimedia Arts and Technologies Certificate: Digital Design
SOFTWARE
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe Acrobat Pro
Microsoft Office
HMTL / CSS
Mac OS X
Windows
PROFICIENCY
Layout & Design
Typography
Packaging
Branding
Advertising
Art Direction
Photo Styling
Project Management
Deadline-Driven
Self-Motivated
Fast Paced
SOMERSET WALMSLEY
acxwyk@r.postjobfree.com
somersetwalmsley.com