LUCIE ALLAM

WWW.LUCIEALLAM.COM

Plano,

TX

•

**7- 525- 2310

•

acxws0@r.postjobfree.com Dynamic and innovative Art Director / Creative Director with history of success leading creative and marketing departments

and

managing

digital

marketing

and

social

media

campaigns

for

a

variety

of

clients.

Improve

companies’ images and drive business development and revenue growth by designing publications, electronic communications, e- learning

materials, and interactive

media. Stay apprised

of industry advances and trends. Exceptional collaborative and

interpersonal

skills;

history

of

success

in

art

direction

and

layout

for

well- known

publications.

Strong

eye

for

detail and

expertise

in

design

fundamentals

and

marketing

best

practices.

Creative

mentor

and

team

leader.

Fluent

in

English and

Arabic.

Working

knowledge

of

French

and

Spanish. PROFESSIONAL

EXPERIENCE

MAST

TRAVEL

NETWORK

–

Oakbrook

Terrace,

Illinois Jul

2014

–

present Creative

Design

Manager

• Create

and

conduct

highly

creative

and

persuasive

sales

and

marketing

presentations.

• Successfully

create

and

design

custom

websites

&

marketing

materials

for

200+

Travel

Agencies

to

include

UX, html

&

CSS,

email

campaigns,

table- top

displays,

flyers,

agency

publications,

posters,

point- of- sale merchandising,

logos,

business

cards,

newsletters,

brochures,

etc.

• Plan

&

develop

work

goals,

measurements,

and

training

requirements

necessary

to

provide

both

profitable

and quality

service

to

clients

• Focus

on

the

creation

and

administration

of

project

schedules

and

budgets

to

maximize

the

financial

resources and

earnings

for

clients

• Creating

and

executing

social

media

campaigns

and

calls- to- action

that

drive

target

buyers

to

client

sites

and generate

leads

for

our

clients.

Samples:

www.mvptravel.com

VANCE

PUBLISHING

CORPORATION

–

Lincolnshire,

Illinois Jul

2013

–

Jun

2014 Associate

Creative

Director

• Led

execution

and

analysis

of

e- mail

marketing

campaigns.

Focused

on

project

management

and

creativity.

• Collaborated

with

team

members

as

well

as

Marketing,

Sales

and

Social

Media

Managers

to

develop

designs and

marketing

campaigns.

• Analyzed

market

trends

in

order

to

improve

targeting

of

marketing

campaigns.

• Planned

and

implemented

social

media

campaigns

through

Facebook,

Twitter,

and

Pinterest.

Increased

social media

engagement

&

“likes”

by

50%

particularly

for

Modern

Salon

Magazine.

• Conceptualized

and

designed

online

websites,

site

architecture

and

wireframing,

worked

closely

with programmers

on

site

development.

• Reported

on

new

digital

subscribers,

demographic

data,

paid

subscriptions,

and

client

leads.

• Utilized

database

management

software

to

manage

scheduling,

deployment,

and

processes.

• Developed

new

e- mail

campaigns

on

ongoing

basis.

• Created

and

implemented

visual

design

elements

associated

with

brands,

public

relations,

and

digital

marketing for

most

of

Vance’s

15

publications.

• Led

new

business

and

marketing

efforts

that

resulted

in

acquiring

50%

more

yearly

subscriptions

for

Modern Salon

Magazine

&

The

Packer

newspaper. Samples:

www.modernsalon.com;

www.thepacker.com;

www.woodworkingnetwork.com LEGEND

CREATIVE

GROUP

–

Lake

Zurich,

Illinois Feb

2011

–

Jun

2013 Creative

/

Interactive

Director

• Coordinated

design

projects

from

concept

through

execution;

media

platforms

included

tablet,

Web,

and

print.

• Functioned

as

pitch

team

leader

and

marketing

strategist.

Created

high- level,

persuasive

sales

and

marketing presentations.

• Evolved

the

design

and

best

practice

standards

of

Closet

Works’

email

campaigns,

also

worked

on

revamping their

online

portfolio,

landing

page

development,

social

media

campaigns

and

banner

ad

creative. LUCIE

ALLAM

Page

2

PROFESSIONAL

EXPERIENCE

LEGEND

CREATIVE

GROUP

–

Lake

Zurich,

Illinois Feb

2011

–

Jun

2013 Creative

/

Interactive

Director,

continued

• Translated

subject

matter

into

concrete

design

for

newsletters,

promotional

materials,

marketing

collateral,

and corporate

websites.

• Provided

proposal

layout

and

design

for

high- end

corporate

contracts

under

extremely

tight

deadlines.

• Coordinated

direct

mail

and

print

campaigns,

lead

marketing

strategies

and

new

business

development

for various

clients

some

of

which

are

ULINE,

Closet

Works

and

ECO.

• Clients:

www.closetworks.com;

www.echo- usa.com;

www.shindaiwa.com;

www.lowes.com HARP

INTERACTIVE

–

Oakbrook

Terrace,

Illinois Jan

2009

–

Feb

2011 Senior

Interactive

Designer

/

Art

Director

• Spearheaded

website

redesign

for

Associated

Bank’s

600+

page

site;

worked

on

UX

&

interactive

designs.

• Served

as

Senior

Interactive

Designer

for

mobile

banking

app

design

and

online

banking

and

banner

advertising campaigns.

• Designed

and

produced

Web

pages,

mobile

apps,

electronic

communications

and

announcements,

e- learning materials

(e- mail,

e- newsletters),

and

interactive

media

for

professional

and

consumer

audiences.

• Led

new

business

efforts

that

resulted

in

the

acquisition

of

Empire

and

Associated

Bank.

• Developed

design

and

layout

for

brochures,

sell

sheets,

catalogs,

and

other

marketing

and

print

collateral. Projects:

Associated

Bank:

www.associatedbank.com;

Alicia

Beauty:

www.aliciabeauty.com;

Friendly’s: www.friendlys.com;

Condor

Airlines:

www.condor.com;

Stuart

Brent

Book

Club:

www.stuartbrent.com GRAPHICO

–

Arlington

Heights,

Illinois January

2005

–

January

2015 Freelance

Creative

/

Interactive

Director

and

Account

Manager

• Managed

creative

aspects

of

numerous

projects

for

broad

range

of

B2B

and

B2C

clients.

• Identified

and

initiated

new

campaigns

and

opportunities

for

existing

social

media

and

marketing

campaigns.

• Contributed

to

new

business

development

and

acquisition

in

roles

as

pitch

team

leader

and

marketing strategist.

• Spearheaded

Web,

print,

and

marketing

projects

from

concept

through

execution.

• Worked

closely

with

clients

to

obtain

approval

on

designs

submitted

to

develop

professional

publications, websites,

and

marketing

collateral.

• Designed

easy- to- navigate

websites,

professional

publications,

and

corporate

identities

that

were

“razor- sharp” and

unique

and

towered

above

the

competition. Clients

included:

Lake

Forest:

www.lakeforesthearing.com;

CVI:

www.classicvalueinvestors.com,

Enhanced

Form: www.enhancedform.com;

Brighter

Dental:

www.brighterdentalchicago.com;

Nuvenue

Photographic: www.nuvenuephotographic.com;

Sheridan

Road

magazine:

www.sheridanroadmagazine.com;

i4Design

magazine: www.i4designmagazine.com;

PBQ

Magazine:

www.perfumebottles.org;

Mama

Sita:

www.msita.com NUHAUS

CORPORATION

–

Highland

Park,

Illinois May

2001

–

Apr

2004 Art

Director

/

Marketing

Coordinator

• Headed

the

marketing

department

of

5

employees.

• Oversaw

execution

of

projects

according

to

desired

timetables.

• Improved

the

company’s

image

by

introducing

new

marketing

material.

Kept

the

department

up- to- date

with industry

design

and

communication

trends.

• Introduced

stimulating

graphics

to

website.

• Created

brochures,

pamphlets,

and

professional

presentations

for

use

in

marketing.

• Designed

adequate

marketing

programs

that

helped

the

firm

achieve

its

sales

and

production

targets

by

80%

of the

previous

year’s

goal.

LUCIE

ALLAM

Page

3

EDUCATION

Certificate

in

Website

Design

and

Development,

Illinois

Institute

of

Art

–

Schaumburg,

Illinois Bachelor

of

Arts,

Graphic

Design,

Notre

Dame

University

–

Beirut,

Lebanon Emphasis

in

Typography

COMPUTER

SKILLS

Adobe

Creative

Suite

–

Photoshop,

Illustrator

and

InDesign

Word

Press

Office

XP

(Excel,

Word,

PowerPoint)

Dreamweaver

HTML

CSS

Adobe

Acrobat

AutoCAD

QuarkXPress

Basecamp

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