Results-Driven Senior Strategic Marketing Professional

Location:

Posted:

December 15, 2016

Resume:

Motivated and results-focused strategic marketing professional with more than 10 years of

experience spearheading complex, global marketing campaigns. Recognized for data-driven analytical skills, innovative process improvements, and experience pioneering numerous cost- savings initiatives within the marketing function for industry-leading corporations and small entrepreneurial organizations. Demonstrated excellence in effective team leadership, creative problem solving, and ability to cultivate relationships and leverage the latest technology and tools to drive traffic, leads, and revenue. Seeking senior marketing role to apply a winning mindset to the growth of a top tier organization.

MAY 2015 – APR 2016 King of Prussia, PA

Designed and developed entire creative strategic marketing plan and contact strategy from the ground up, including leading media buying in the digital and offline space to acquire and retain core demographic data, analyzing programs to increase website traffic and social media engagement, and maintain all CRM-related information of email programs, A/B testing and optimization, customer segmentation, primary and secondary research, competitive analyses, and customer analytics.

P R O F I L E

E X P E R I E N C E

D I R E C T O R O F M A R K E T I N G FLOCKU, LLC. (START UP) A digi tal hub created to engage, entertain and enl ighten students by showcasing what ' s happening on col lege campuses, onl ine, and around the wor ld. 215-***-****

LINKEDIN.COM/DANVOGEL01

1806 CHRISTIAN ST Philadelphia, PA 19146

**********@*****.***

• Grew website traffic (+150% unique visitors), social followers (+100%), and email signups

(+200%) by building a direct response branded marketing campaigns that utilized, geo- targeting, competitive conquesting, lookalike targeting, and retargeting.

• Uncovered and corrected a 50% decline in page views utilizing self-created dashboard.

• Effectively partnered with creative teams to ensure marketing elements met promotional goals while still maintaining the integrity of the brand. JUL 2012 – MAY 2015 Philadelphia, PA

Orchestrated strategic planning, including implementation and analysis of marketing initiatives designed to grow market share, drive sales, and minimize costs. Cultivated relationships with internal staff and external relationships to effectively manage programs in support of CRM, direct mail, database management, promotions, lead generation programs, and grand opening marketing. Managed team of two and multi-million dollar budget. S e n i o r ma n a g e r, MA R K E T I NG DESTINATION MATERNITY CORPORATION The world’s leading materni ty apparel retai ler, formerly known as Mothers Work, Inc., is a publ icly traded company (Nasdaq: DEST ) wi th over $500M in annual sales.

• Recognized as an effective pioneer of utilizing test and learn processes for multiple new promotions by increasing sales by over 5% during a successful promotion that introduced a new offer. Developed ROI and LTV analysis and presented to upper management.

• Decreased checkout time by 30%, improving customer experience, by leading RFP process to improve POS shopper recognition software.

D a n i e l

V o g e l

S t r a t e g i c

M a r k e t i n g

D i r e c t o r

E X P E R T I S E

E d u c a t i o n

MARKETING STRATEGY

TEAM LEADERSHIP

DIGITAL MARKETING

DIRECT MARKETING

SOCIAL MEDIA MARKETING

EMAIL MARKETING

CRM & SQL

TESTING & OPTIMIZATION

GOOGLE ANALYTICS

SEARCH ENGINE OPTIMIZATION (SEO)

MARKET RESEARCH

BUDGET MANAGEMENT

M A S T E R O F B U S I N E S S I N

I N T E R N A T I O N A L B U S I N E S S

TEMPLE UNIVERSITY, THE FOX SCHOOL

OF BUSINESS

Philadelphia, PA, 2008

B A C H E L O R O F S C I E N C E I N C O M P U T E R S C I E N C E

MUHLENBERG COLLEGE

Allentown, PA, 2003

S T U D Y A B R O A D P R O G R A M S

Paris, FR, 2007

Brisbane, AU, 2002

MAY 2016 – PRESENT Philadelphia, PA

Developing business plan that includes industry environment analysis (including trends and competitive analysis), target markets, marketing strategy and tactics, and financial projections. c o n s u l t a n t GRATEFUL PLATE

Meal Del ivery, Personal Chef and Hol istic Heal th Coaching services. SEP 2008 – MAY 2015 Philadelphia, PA

Managed strategic marketing team, including ten partners, vendors, and agencies, for organization responsible for targeted marketing initiatives across multiple channels that boosted revenue by 15%. Utilized financial skills to forecast and manage multi-million dollar P&L and budget to ensure efficient marketing programs. Managed two direct reports and multi-million department budget.

E X P E R I E N C E C O N T I N U E D

D I R E C T O R, MA R K E T I N G P a r t n e r s h i p s DESTINATION MATERNITY CORPORATION

• Initiated RFP processes for various initiatives, including partnering with email marketing vendor for critical improvements that yielded 40% in savings, and upgrading POS shopper recognition software that resulted in 8% increased revenues, 6% decreased expenses, and 10% increased capture rate.

• Championed outsourcing the fulfillment of web sampling program that ultimately reduced expenses by 15% and increase revenues by 60%.

FEB 2008 – JUN 2008 Philadelphia, PA

Developed entire strategic market plan and three-year tactical road map for entry into the United States, requiring extensive primary and secondary research on market trends and segments through both online and offline channels. c o n s u l t a n t T-APP

An Israel i start-up software technology company that was founded in 2006.

• Presented to 20+ angel investors and venture capitalists at Mid-Atlantic Diamond Venture Forum to secure additional funding for organization. JUL 2006 – JUL 2007 Philadelphia, PA

Managed operational and financial reporting processes for organization, including maintaining monthly reconciliation of employee benefits account with yearly expenses of $100M+. Championed multiple process improvement initiatives designed to achieve significant cost savings for the organization.

F i n a n c i a l s y s t em s s p e c i a l i s t UNIVERSITY OF PENNSYLVANIA HEALTH SYSTEM Consistently recognized nationally and internationally for excellence in health care, the health system includes the University of Pennsylvania Medical School, multiple hospitals, primary care facilities and physicians.

• Reduced process time of loan forgiveness payments by 75% after reengineering the payment procedure.

• Developed innovative month-end process, resulting in the reduction of close times by 20%. SEP 2003 – SEP 2006 Philadelphia, PA

Skillfully conducted analyses, projections, and plans in support of multiple departments, recommending numerous solutions to improve business operations. F I N A N C I A L A N A L Y S T / C O N S U L T A N T DESTINATION MATERNITY CORPORATION

• Proficiently researched key industry segments to increase list of strategic partnerships.

• Assessed customer behavior and developed reporting tool for CRM to track new opportunities and marketing strategies based on behavioral trends.

• Contributed to the opening of 150+ stores by creating proforma model and database for the Real Estate Department.

P a g e 2

C o m m u n i t y l e a d e r s h i p

A C T I V E : B i g B r o t h e r s B i g S i s t e r s a n d S t a n t o n C o m m u n i t y P a r t n e r s,

P A S T : J e w i s h B u s i n e s s N e t w o r k, M u h l e n b e r g C o l l e g e A l u m n i B o a r d a n d 3 r d S t r e e t C o n d o m i n i u m s D a n i e l