Sales Manager
Resume:
ALEXANDER FREID
Winter Garden, FL 34787
acxwcx@r.postjobfree.com
SUMMARY OF PROFESSIONAL QUALIFICATIONS
● 20-year management veteran with Marriott Hotels
● Extensive experience in Operations and Sales
● Experienced manager with expertise in human relations, development, sales and operations
● Extensive background in staff recruitment, training and retention
● Certified trainer through Marriott International (TCII)
● Certified recruiter through Marriott International
● Excellent written and oral communication skills
● Bachelor of Science degree from Cornell University in 1993
● Organizational and Strategic Planning
● Multi-unit experience in Operations and Sales
● Experience with developing, testing, and modifying training curriculum
● Expert technical skills- Proprietary systems as well as public systems and software PROFESSIONAL EXPERIENCE
GENERAL MANAGER (MULTIPLE UNITS)
SpringHill Suites by Marriott & TownePlace Suites by Marriott- Orlando at Flamingo Crossings, FL, May 2015 - November 2016
● 498 Suites at the West entrance to the Walt Disney World® Resort o SpringHill Suites- 248 Suites
o TownePlace Suites- 250 Suites (largest in Marriott system) o Full-service restaurant
o Upscale Seattle’s Best coffee bar
o 122,000 gallon resort-style pool
o 1,700 square foot fitness center
o 100+ Associates
o 13 Managers
● Successful dual-hotel opening on February 12, 2016 o Opened with over 15,000 definite group room-nights on the books worth over $1.8M o Opened with over 13,000 transient room-nights booked worth over $1.2M o Guest Satisfaction
SpringHill Suites
● Marriott Overall Guest Satisfaction- Currently 78.4%
● TripAdvisor Overall Rating- Currently 4.4 out of 5.0
TownePlace Suites
● Marriott Overall Guest Satisfaction- Currently 78.7%
● TripAdvisor Overall Rating- Currently 4.5 out of 5.0
● Successful restaurant opening, Flamingo’s Bar & Grille, on May 4, 2016 PROFESSIONAL EXPERIENCE (CONTINUED)
GENERAL MANAGER (MULTIPLE UNITS)
Residence Inn by Marriott & Courtyard by Marriott- Daytona Beach,, FL, December 2012 – May 2015
● 244 Rooms and suites near Daytona Beach International Airport and Daytona International Speedway
● Brand Standards Audit (BSA) for Quality Assurance- Courtyard- Increased from 83.0% in 2012 to 92.4% in 2013
● Brand Standards Audit (BSA) for Quality Assurance- Residence Inn- Increased from 83.5% in 2012 to 92.2% in 2013
● 2013 Achievements
o Courtyard by Marriott Daytona Beach Speedway/Airport
Total Revenue: +6.0%
Total House Profit: +14.0%
Flow Through: 275.5%
Market Share: +3.9%
Overall Guest Satisfaction: 84.7% +2.4 Points Over Brand Average o Residence Inn by Marriott Daytona Beach Speedway/Airport
Total Revenue: +13.4%
Total House Profit: +31.2%
Flow Through: 115.0%
Extended-Stay Occupancy: +8.9 Points
Market Share: +4.8%
Overall Guest Satisfaction: 85.9% +1.0 Point Over Brand Average
● 2014 Achievements
o Courtyard by Marriott Daytona Beach Speedway/Airport
Total Revenue: +9.4%
Total House Profit: +14.6%
Flow Through: 65.3%
Overall Guest Satisfaction: 71.4% +11.5 Points Over Brand Average o Residence Inn by Marriott Daytona Beach Speedway/Airport
Total Revenue: +7.0%
Total House Profit: +18.4%
Flow Through: 114.5%
Extended-Stay Occupancy: +2.3 Points
Market Share: +2.0%
Overall Guest Satisfaction: 70.4% +5.1 Points Over Brand Average DESTINATION SALES EXECUTIVE (MULTIPLE UNITS)
The Marriott Village- Orlando, FL, June 2011 – December 2012
● The Marriott Village Orlando Lake Buena Vista is a campus of three Marriott hotels- Courtyard by Marriott, SpringHill Suites by Marriott, & Fairfield Inn & Suites by Marriott
● Combined, the complex offers 1,100 guest rooms, over 5,000 sq feet of meeting space, three pools, full on-site catering, full service food and beverage with multiple outlets, and more
● The Marriott Village has consolidated annual revenue in excess of $28M, which includes consolidated annual room revenue of over $25M
● Increased Room Revenue from 2010 to 2011 by 5.6%
● Increased Room RevPAR from 2010 to 2011 by $3.33
● Increased Average Daily Rate from 2010 to 2011 by $4.75
● Increased Food & Beverage sales from 2010 to 2011 by 5.6%
● On-site liaison for overflow convention group leads from all sourced convention hotels including World Center Marriott, Gaylord Palms, Disney Swan & Dolphin Hotels, Hilton Bonnet Creek, and the Orange County Convention Center
● On-site liaison for the Walt Disney World Good Neighbor program
● Only on-site dedicated manager in the Sales Department
● Responsibilities include:
o Being the on-property liaison for group events within the Sales Office group booking parameters o Providing property support by coordinating and executing all site inspections/visits, and ensuring business is turned over properly and in a timely fashion for quality service delivery o Responsible for pulling through business booked through the Sales Office, as well as achieving group revenue goals by actively up-selling each business opportunities to maximize revenue, implementing the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and driving customer loyalty by delivering service excellence throughout each customer experience
PROFESSIONAL EXPERIENCE (CONTINUED)
GENERAL MANAGER
SpringHill Suites by Marriott- Syracuse, NY, February 2010 – June 2011
● Hotel opened in June 2010
● Responsible for all systems and staff for 119 suite hotel including Administrative Front Office, Food & Beverage, Housekeeping, and Engineering
● Administrative oversight for all business support areas including Accounting, Human Resources, Owner Relations, Guest Relations, Budgeting (Operations and Capital), Loss Prevention, and Architecture and Construction
● Oversight of all aspects of staff performance- performance evaluation, progressive discipline, mediation of staff disputes and grievance procedures in accordance with state and federal laws.
● Leadership in the setting and achieving of strategic and organizational goals.
● Established training programs for staff in regard to all aspects of workplace performance and professional development.
● Achievements include:
o 2010 Staff Service Score- 90.8%
o 2011 Staff Service Score- 95.3% (as of April 1, 2011) GENERAL MANAGER SPECIALIST (MULTIPLE UNITS)
Marriott International- Eastern Region, December 2007 – February 2010
● Regional support for 145 Select Service and Extended-Stay hotels
● Orientation and training for new General Managers
● Facilitation of regional Sales and Operations classes
● Strong focus with ING “Red Zone” portfolio
● Acting on behalf of General Manager- All Administrative responsibilities
● Achievements include:
o 2009 Flow-Through vs. Budget- 916.4%
o Certified facilitator for Edge sales class and facilitated three national classes SENIOR ACCOUNT EXECUTIVE (MULTIPLE UNITS)
Marriott International- Courtyard by Marriott & Residence Inn by Marriott, Syracuse, NY, April 2004 – December 2007
● Complete Sales and Marketing responsibilities for two Marriott hotels in Central New York (251 Rooms)
● Works collaboratively with strategic accounts and market sales, convention bureaus, conventions centers and other hotel counterparts to drive revenue, ensure customer satisfaction and increase market share
● Works collaboratively with off-property sales channels
● Builds and strengthen relationships with existing and new customers, industry organizations and brand network to enable future bookings
● Targeted group accounts, markets or segments with heavy emphasis on proactive solicitation and account saturation.
● Achievements include:
o Residence Inn- Sales growth each year 5.1% (2006), 2.2% (2007) o 2006- Special Corporate Rate growth of 14.0% (CY) and 36.7% (RI) o 2005- Extended-Stay Occupancy of 61.9%, an increase of 24.5% o Certification as a Marriott recruiter
o Certification as a Marriott trainer (TCII)
GENERAL MANAGER SPECIALIST & SALES SPECIALIST (MULTIPLE UNITS) Marriott International- Eastern Region, December 2002 – April 2004
● Regional support for 54 Select Service and Extended-Stay hotels
● Orientation and training for new General Managers
● Orientation and training for new Directors of Sales and Account Executives
● Facilitation of regional Sales and Operations classes
● Acting on behalf of General Manager- All Administrative responsibilities
● Acting on behalf of Director of Sales- All Sales responsibilities
● Achievements include:
o Certified facilitator for Big Catch and Mission Possible sales classes EDUCATION
CORNELL UNIVERSITY
Bachelor of Science- Business Management- May 1993 TECHNICAL EXPERIENCE
● Marriott Systems:
o myHR, myLearning, LPP Software, eBonus, PeopleSoft HRMS, Discovery Café, PeopleSoft 8.0, BlueCube, Finance Business Applications, MarrExpress, MIFS, OnDemand, OSCAR, Paymentnet, Oracle (PeopleSoft A/P), CASPER, EPIC, Brandworks, eTools, MarRFP, MARSHA, SFAWeb, STAR Reporting, RSO Central, Lodging Quality Assurance, MARSHA, FOSSE, Outlook, Microsoft Office, MGS, ADaMS, Buzzsaw, PMS
● Non-Marriott Systems:
o Microsoft Office (Word, Excel, PowerPoint, Access), Windows XP COMMUNITY ENGAGEMENT
● Marriott Central Florida Business Council- 2013 – Present
● Central Florida Hospitality & Lodging Association (CFHLA)- 2015 – Present
● West Orange Chamber of Commerce- 2015 – Present
● VisitOrlando- 2015 – Present
● Children’s Miracle Network’s Torch-Relay Annual Event 2011 – Present
● Marriott Central Florida Diversity Council- 2013 - 2015
● Hotel & Lodging Association of Volusia County- Board of Directors 2013 – Present
● Daytona Beach Quarterback Club, Inc. Board of Directors- 2013
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