Senior Executive

Location of Interest: GLOBAL MARKET

International Sales § Business/ Product Development§

§ Project Management

QUALIFICATION SUMMARY

Professional with in-depth experience in international marketing and ability to conduct business globally with more than 25 years of experience in International Marketing & Business Development.

I contributed to organizational growth through successful team Management involving multi-countries, and team building to achieve project objectives and achieve desired performance. Developed long-term strategic plan for business development and marketing activities encompassing media, publicity and active merchandising tools. I planned for budgeting and executed implementation of budget towards market development events and activities. Contributed to extensive proposal preparation and campaign presentation and negotiation experience

Fluent in English, Spanish and Portuguese. Good command of Italian and French.

SKILLS

- Proactive, ability to self-direct through multiple concurrent projects

- Effective communication and interpersonal skills with a proven ability to work with in cross-functional teams

- Leadership and Management (projects, licensee partners & agencies)

- Result oriented: growth and expansion

EMPLOYMENT HISTORY

Director, Independent consultant 1997-2014

CONTACTS INTERNATIONAL LTDA. Sao Paulo, Brazil

I developed trade development strategy for target markets in the South American market with an impact in increasing volume and value of U.S. exports to the region.

I expanded customer base by 3 to 4 times by implementation of marketing plan comprised of promotional activities and supporting public relations and media plan.

I successfully improved awareness of U.S. products in the region by increasing market share and sales volume

I conducted dissemination and training seminars through conferences and seminars in several countries in the Argentina, Brazil, Chile, Colombia and Peru.

I coordinated market research and consumer panels, merchandising promotions including product tasting and menu promotions for U.S. Cuisine

I coordinated participation in international trade shows with participation of several U.S. suppliers.

SAME CUSTOMERS INCLUDE:

U.S. Dairy Export Council, Arlington, VA

Food Export USA, Chicago, IL

Bryant Christie Inc. for California Pear Advisory Board (CPAB)

Idaho State for Governor Visit to Sao Paulo, Brazil

State of Michigan for Trade Mission to Colombia for Michigan Food Products

U.S. Meat Export Federation, Denver, CO

SUSTA – Southern U.S. Trade Association, New Orleans

Marketing Director 1996-1997

TRADENZ – Trade Development New Zealand Sao Paulo, Brazil

I conducted markets assessments studies including design of market research covering economic and financial aspects of emerging markets.

I developed a five-year strategic marketing plan for promotion of New Zealand industry sectors in Brazil

I implemented a communication campaign plan on NZ industry capabilities utilizing mechanisms of trade promotion activities.

Commercial Officer in Sao Paulo, Brazil

1991-1995

Canadian Ministry of External Affairs & international trade, Ottawa, Canada

I developed and implemented strategic plans for marketing of Canadian suppliers & products in the Brazilian market with activities including identification and recruitment of suitable importers and distributors in the country

I organized marketing activities such as conferences and technical seminars, trade shows and exhibitions with subsequent follow-up activities such as press releases aiming at the development of increasing volume and value of Canadian product exports to Brazil.

Increased the exposure of Canadina products in the country through enlarging network of importers, agents and distributors.

Export Manager, South America and Caribbean Region

1988-1990

ELOF HANSSON Trading International, Sao Paulo, BRAZIL

Recruited, trained, and supervised network distributors. I expanded customer base by 20%, with an immediate sales growth of 40% resulting of enlarged product exposure in target markets. I revamped the network of agents and distributors throughout the Latin America with a focus on:

Building up a network of distributors and agents in new markets

Assisting in developing applications of products at end users level

Training distributor sales force on new and existing product lines

Evaluation and testing diverse product lines in a high volume manufacturing Increased product sales by 25 percent and successfully penetrated new markets that maximized sales base.

EDUCATION

1989

Master of Business Administration – international marketing

Toronto University/Rottman College - Toronto, ON, Canada

Related Courses: International Marketing & International Relations

1987

Bachelor of Business Administration

IMES University – Sao Caetano do Sul, SP, BRAZIL

Related Courses: International Trade

CERTIFICATIONS

Independent Food safety Auditing Certifications:

BRC Global Foods Safety Standards, FPA-SAFE and CQA (USA); BRC (UK); ABCQ (Brazil)

CONTINUED EDUCATION

Certified BRC Global Standard-Food Auditor: BRC (British Retail Consortium)

Establishing a Professional ‘Self’ through Effective Intercultural Communication: National University of Singapore

Managing in the Global Economy: Toronto University/Rottman College

Developing Cultural Intelligence for Leadership: University of California/San Diego

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