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Marketing

Location:
Powder Springs, Georgia, 30127, United States
Posted:
December 16, 2016

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**** *********** *****, ****** ******* GA *****

(484) ***-****

acxw75@r.postjobfree.com

ZENOBIA J. FONTAINE

Strategic Thinker • Customer-Focused • Effective Communicator MARKETING COMMUNICATIONS MANAGER

...dedi cated to improve the bot tom- l ine

Confident, creative and results-oriented marketing professional with 14 years of distinguished performance in corporate marketing and internal communications for multimillion-dollar companies across diverse industries. Extensive background encompasses exceptional work ethic with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Expertise in directing the creation of marketing materials and steering the execution of marketing programs. Adept at communicating with management, vendors and internal departments to coordinate overall marketing efforts. SKILLS

Marketing Strategies & Campaigns

Corporate Communications

Creative Team Leadership

Product Positioning & Branding

Event and Tradeshow Planning

Budget Preparation/Allocation

Development of Training Materials

Sales Collateral & Support

Public & Media Relations

New Product Launches

HIGHLIGHTED PROFESSIONAL EXPERIENCE

SPRINGLEAF FINANCIAL SERVICES – Wilmington, DE

Consumer lender and other credit related products

Marketing Manager, 2/14 to 8/16

Created high-impact national marketing programs that drive incremental business and deliver marketing programs that enable and support branch teams while delivering on business objectives. Conceptualize and orchestrate campaigns that effectively reinforce and build brand awareness and reputation. Responsibilities include direct brand management, PR, campaigns, social media presence, sweepstakes/promotions, newsletters, internal & regulatory communications, media relations, product launches, advertising, sales collateral, sponsorships, corporate events and tradeshow marketing and annual sales meeting.

Se l ec ted Accompl ishments :

Develop and create marketing and sales collateral such as direct mail, brochures, product sheets, catalogs, proposals, press releases, multi-channel print, outdoor, radio, articles and white papers. Led marketing mass communications as needed (mail, electronic, etc.), including maintaining client lists, production and execution of special promotions, sweepstakes and contests. CHECKPOINT SYSTEMS INC. – Thorofare, NJ

Global manufacturer and provider of technology-driven loss prevention solutions Marketing Services Manager, 1/09 to 6/12

Supported Vice President of Marketing and Sales with messaging and positioning for marketing campaigns, media and PR initiatives for North American market. Managed corporate marketing communications functions, oversaw budget and 3-member team. Responsibilities included global marketing, direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing. Zenobia J. Fontaine Page Two

Se l ec ted Accompl ishments :

Led market launch of 4 new products. Identified opportunities, researched possibilities, collaborated with cross- functional teams and created campaigns generating a 20% increase in annual sales. Produced “green” sales welcome kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals. INGRID HOME SECURITY – Berwyn, PA

Wireless Home Security Company

Marketing Communications Manager, 11/07 to 1/09

Created, implemented, and documented business policies, systems and processes to support the launch and on- going marketing products in the market place. Developed and implemented strategic marketing plans to enhance sales for a variety of business-to-business clients. Se l ec ted Accompl ishments :

Lead the execution of specific marketing components, projects and programs. Established product selection, pricing and programs. Improved revenue by 35% and increased subscriber base. Recommended and implemented business process improvements to increase efficiency, effectiveness, and enhance the customer experience. Responsible for on-going operational support, retail and kiosk rollout of marketing products and programs and various events.

COMCAST CABLE – Bensalem, PA

Leading Telecommunications Company

Regional Marketing Manager, 7/03 to 11/07

Assistant Marketing Manager, 5/02 to 7/03

Marketing Coordinator, 10/97 to 5/02

Advanced through a series of promotions and 4-member marketing team. Developed and executed creative strategies for marketing and sales communication campaigns (including Multi-cultural marketing) from concept to production. Created concepts and copy for direct mail campaigns, advertising, print, radio, telemarketing and sales collateral for various product and services.

Se l ec ted Accompl ishments :

Managed and developed multimillion-dollar campaign and expense budgets. Worked closely with sales and project management to identify customer segments and increased revenue by improved segmentation and targeted mailings.

Initiated acquisition investment models, subsequent value analyses and retention benchmarks. Prepared recommendations concerning pricing, promotions and product enhancements to present to senior management. Technology

Proficient in MS Office Suite, Adobe (Photoshop, InDesign, Illustrator) Lotus Notes, Social channels (Facebook, Twitter, Instagram, LinkedIn, YouTube) Constant Contact, Google Analytics, Word Press, ICOMS Education

TEMPLE UNIVERSITY – Philadelphia, PA

Bachelor of Business Administration, 12/1997

Major: Marketing

Portfolio on Request



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