ADYS FRANCO

Toronto, Ontario

dES iGN

Y i ELDS

S iMPLE

aNSWERS

UX/UI DESIGNER

User Experience designer with a strong interest

in human computer interactions and extensive

knowledge in mobile and web applications. A

constant learner, adept at researching,

evaluating, designing, customizing, and

upgrading Web Portal/sites/apps.

PROFESSIONAL PROFILE

Accurate website designer creating pixel

perfect wireframes, accent graphics,

advertisements, icons, animations and logos

based on a neat and minimalist approach.

Understanding of HTML and CSS.

Innovative conceptualist with sharp eye for a

fresh and cutting edge design; known for

producing highly effective end products,

resulting consistently in successful new client

acquisitions.

Creative strategist and planner defining and

communicating websites/apps functionality,

usability and standards, following user centered

design methodologies in conjunction with

content creators and sales staff.

EDUCATION

Bachelor of Graphic Design

ISDI. Superior Institute of Design. 1998 2003.

Havana, Cuba.

TECHNICAL PROFICIENCY

Graphic Tools Adobe Photoshop, Adobe

Illustrator, Adobe Indesign, Corel Draw.

Multimedia, 2D animation Adobe Flash.

Documents and Work organization Microsoft

Office Suite, Adobe Acrobat Professional.

Dynamic operations manager focused in the

identification and recommendation of new Web

features to be developed, tested, and

documented as part of a cross functional team.

Meticulous Requirements Analyst including the

evaluation of projects specifications for client’s Websites ahead of deadline.

Strong collaborative skills * Customer needs

assessment * Content Development * Graphics and

Animation * Software Testing * Web Site Design *

Design Research * Strong analytical skills * Web

content management * Research solutions *

Leadership * Ability to work independently or with a team * Adaptability * Organizational skills * Capacity to mentor * Self confidence.

INTERESTS

Arts and Crafts, world history, design and visual

communication, Asian languages and culture,

photography, reading, human behavior, psychology,

research, mobile apps development, games

development.

ADYS FRANCO

acxvai@r.postjobfree.com

647-***-****

Toronto, Ontario

dES iGN

Y i ELDS

S iMPLE

aNSWERS

EXPERIENCE

Senior UX/UI Designer

Citmatel. Sep 2003 – Jun 2014

Executed and monitored standards for user

interfaces, page layouts and graphics development

based on corporate brand guides.

Met with clients to gather requirements and

established specifications in accordance with their needs and demands, following user centered design

methodologies.

Conceptualized and wrote project briefs that

gained approval to completely redesign the web

presence in order to drive additional business.

Designed wireframes and pixel perfect mock ups

under quality control guidelines to ensure client

satisfaction before the project development phase.

Created corporate websites, portals, and e

commerce stores/services working closely with

cross functional teams. Produced and managed

specific web content related to e commerce

stores/services.

Conceived a set of modules and containers for the company’s customized CMS, which reduced future

projects average delivery times in three quarters.

Provided guidance and training to other team

members during the development process to ensure

adequate implementation.

Worked on corporate presentations, promotional

campaigns, printed and digital marketing materials.

Examined design for more than 600 websites, by

measuring quality standards, consistency, and

functional accuracy as a crucial step in the granting of a National Web Quality Award.

Freelance UX/UI Designer

Solwayscuba. Dec 2011 – Apr 2012

Generated the Style guide for the new website

www.solmeliacuba.com within a multi disciplinary

team, to guarantee the adherence to graphic

requirements in future updates.

Freelance UX/UI Designer

Cubarte Editorial. Dec 2009 – May 2010

Designed and developed a multimedia product

titled El Cucalambé y la fiesta suprema that received the 1st prize in Multimedia Design at the

International Music Festival Cubadisco 2010.

Havana, Cuba. This project also included the printed covers and inserts.

Freelance Graphic Designer

CENIT. Jul 2006 – May 2009

Illustrated and animated a set of Cuban popular

tales, as part of a multi cultural project.

Freelance Graphic Designer

Egrem. Feb 2006 – May 2006

Designed CD covers and other printed materials for musicians.

UX/UI Designer (community work)

Laza. Nov 2004 – Dec 2004

Assumed the overall production of an interactive portable multimedia that displays the public

performance of a painter with children.

Bachelor's Thesis UX/UI (university)

ISDI.Superior Institute of Design.

Dec 2002 – Jun 2003

Type: Educational Multimedia.

Title: ‘From abstraction to Irony. History of Design in 20th Century’ (Original Title: De la abstracción a la ironía, historia del diseño en el siglo XX).

https://www.behance.net/Adys_Franco

https://ca.linkedin.com/in/adysfranco

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