Sales Customer Service

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Email: acxv1u@r.postjobfree.com

Russel Serwetnyk

Business Leader

Business leader known for driving revenue and profit growth, managing effective teams, identifying and resolving business performance issues and effective communication skills. Results oriented individual who has demonstrated skills to help a corporation increase sales, margin and net profit. Core expertise includes:

•Strategic Planning •Account Management •Customer Focus •Margin Accountability

•Negotiating Agreements •Procurement of materials •Inventory Control •Corporate change management

•Root Problem Resolution •Project Management •Trainer – Lean Manufacturing, Sales Planning and Behavioral Science

Career Major Highlights

Development of strategic goals which increased margin by 20%, reduced overhead expenses by 25%, and increased capacity by 100%

Managed teams developing and implementing margin improvement initiatives resulting in $2,500,000 savings on the P&L

Negotiated contracts of MRO supplies and temporary employee personnel resulting in savings of over $750,000 in Canada and over $1,000,000 in the United States

Negotiated 2 new retail accounts in the US to purchase bleach and fabric softener (annual sales of $4,000,000)

Negotiated union/non-union contracts to meet a 60% wage rate relative to similar CPG companies

Trained over a thousand people throughout North America in behavioural science, lean manufacturing (black belt) and sales planning

Rationalized inventory levels which achieved a reduction of $2,000,000 on the balance sheet

Managed a team, in the Morristown Tennessee plant, which developed and implemented business processes resulting in the plant passing their first Food and Drug Administration (FDA) audit

Participated on a team, in Piscataway New Jersey, which developed a global sourcing strategy that resulted in a reduction of plants from 122 to 25 and savings of over $25,000,000

Career History

Staedtler Mars Canada LTD – Director Operations, Customer Service and Logistics 2015 – Oct 2016

Responsible for the production of finished goods for sale to customers. Responsible for procurement of sku’s and the transportation from Asia, Germany and the USA. Managed a 100,000 sq. foot warehouse. Responsible for customer service and orders direct from our customers utilizing staff in Mississauga, Vancouver and Montreal. Developed and implemented business processes for sales forecasting, demand planning and SLOB. Managed 7 direct reports and an annual budget of $6MM and an inventory level of $20MM.

Watermaid Canada - Director Business Development, Finance and Operations 2014 - 2015

Responsible for increasing sales, net profit after tax and overall supply chain operations. Development and implementation of business process redesign and change management to reduce complexity of operations which reduced operating costs by 20%, reduced accounts receivable by 43 days, and reduced on hand inventory coverage by 19 days.

Developed a new pricing strategy, which increased net sales and margin by 22%. Developed and implemented trade spending management policies which reduced gross to net spending by 24%. Development of marketing materials used to negotiate and secure new listings at mass retailers. Managed 5 direct reports in sales, finance and operations.

Colgate Palmolive - Sales Manager (Planning) 2011 - 2014

Responsible for developing sales plans with trade spends of $160,000,000. Analyzed national sales account plans to determine growth opportunities. Developed and implemented new versions of the customer relationship management (CRM) planning software. Standardized trade spending methods across North America which resulted in a 50% decrease in time developing sales plans and a decrease of trade spend by 12%.

Managed a North American team that merged the pharmaceutical division (sales of $8,000,000) into the Canadian subsidiary. Coordinated activities with Sales, Marketing, CS&L and Finance to develop and implement business process changes which resulted in an increase of brand recommended most often (BRMO) by 30%, a reduction of trade spend by 17% and increased sales by 23%.

Performed store checks (Shoppers Drug Mart, Loblaws, Walmart, Rexall and Pharma Plus) to ensure compliance of new product introductions and planogram setup. Worked with the Category Business Manager developing planograms which helped increase market share and increase sales. Actively worked the Colgate booth at trade shows to promote products and generate new sales by 5% year on year.

Colgate Palmolive - Plant Manager 2005 - 2011

Managed a manufacturing plant with 175 non-unionized employees and 6 direct reports which produced toothpaste sold throughout North America. In a 4 year time frame, annual capacity grew from 3 million to 6 million cases. Responsible for planning, manufacturing, engineering, warehousing, maintenance, quality, health, safety and environmental aspects of the plant. Maintained a customer case fill of 99.8% year on year, a reduction of non-variable overhead expenses by 5% year on year and a reduction of variable overhead expenses by 12% year on year.

Managed full cycle product launches from inception to implementation. Developed good manufacturing business processes (GMP) which complied with federal (Health Canada), provincial and municipal acts utilizing HACCP monitoring. There were no major findings from any

government agency and all opportunities for improvement were implemented before the next audit. Full responsibility for an annual plant operating budget of $15,000,000.

Colgate Palmolive - Production Manager 2001 - 2005

- Managed a Household Care manufacturing plant with 150 unionized employees using blow molding and injection molding equipment

- Managed 6 direct reports

- Responsible for planning, manufacturing, warehousing, quality, health, safety and environment

- Developed processes to adhere and comply with municipal, provincial and federal acts

- Managed a budget of $8,000,000

- Managed full cycle product launches from inception to implementation

Colgate Palmolive – Industrial Engineering and Purchasing Manager 1989 - 2001

- Researched and implemented opportunities for productivity improvements and cost savings in North American plants

- Managed full cycle product launches from inception to implementation

- North American instructor for behavioural science and lean manufacturing courses for all manufacturing plants throughout the US and Canada

- Managed a team to implement SAP into Canada

- Implemented supplier managed inventory for the Canadian plants

- Managed annual Canadian capital expenditure budget of $15,000,000

- Negotiated contracts with vendors throughout North America which included a $5 million Staples contract for the US Company

- Participated on a North American team to develop and implement a web based purchase order system used throughout North America

- Managed 5 direct reports

Colgate Palmolive - Production Supervisor 1986 - 1989

- Supervised 20 union employees

- Manufactured oral, personal and home care products

- PVC blow molding and filling

Education

McMaster University 1979

Bachelor of Science (Biology and Chemistry)

Sheridan College and Humber College 1990

Business Administration

Certified General Accountants Association Current

CGA Degree (Attained 5th level – 2 courses to complete designation)

Lean manufacturing, Six sigma, Black Belt Trainer for Colgate North America 1997

Training Courses

Customer engagement through joint business planning

Managing 5 P’s (price, placement, product, promotion and POP material) with effectiveness and integrity

Implementing commercial practices with integrity - commercial selling principles

Behavioral science

Strategic sourcing

Statistical Process Control

Auditing

Microsoft Office (Word, Excel, Powerpoint, Project)

SAP

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