Sales Manager
Resume:
Katrina L. White
Norton MA 02766
508-***-**** (h); 508-***-**** (c)
acxuqw@r.postjobfree.com
January 2015- Present
New England Travel Showcase Chief Cook and Bottle Washer
Planning, sales, and execution of small travel trade show that features New England based suppliers for travel buyers from the US. Create RFP, negotiate hotel contract, select menus, Create and maintain prospects lists of buyers and suppliers, prepare and send eblasts to market the show. Handle all show management, registrations, billing, follow up surveys. Maintain P&L. Show turned a profit in 2016 due to sponsorship solicitations, including major group tour market media, and sales efforts.
September 2013- October 2014
The Travelinque Organization. Bradenton, FL Executive Vice-President
Operated tour company targeting up-market adult educational programs. Created all budgets, managed day-to-day, designed tour product, made all group reservations and coordinated required information between clients and vendors. Marketed product at national travel trade shows, handled all sales.
May 2003-September 2013
Rhode Island Tourism Division, Providence, RI Travel Trade Manager
Managed domestic group sales for the state of Rhode Island, including running a $100,000 program with 20-25% of funding coming from the state budget, remaining funds generated through self-initiated cooperative marketing. Handled group advertising, planned and executed familiarization tours through the state for potential clients. Designed tour product reflecting current market trends to attract new higher-end group visitors to the state, consulted with attractions to do the same. Brought businesses not traditionally considered “tourism related” into tourism, such as the fishing and agriculture industries. Instrumental in creating culinary tourism marketing in Rhode Island. Planned and executed the first New England Culinary Tourism Conference in conjunction with the International Culinary Tourism Association, which was held at the Publick House. Key player in creating Agri-tourism in Rhode Island with the Rhode Island Center for Agricultural Promotion and Education. Marketed Rhode Island as a tourism destination at national and regional travel trade shows. Recruited two major travel trade shows to convene in Rhode Island, resulting in direct spending plus return revenues of over $1M. Served on local committee as needed, including Tall Ships events and the RI Seafood Marketing Committee. Trained industry as needed. Collected and shared sales leads with regional tourism councils.
April 2002-May 2003
Providence/Warwick Convention and Visitors Bureau, Providence, RI Tourism Sales Manager
Represented CVB members at industry trade shows, designed itineraries, created new tourism product for the group and FIT markets. Handled group advertising. Conducted training in group tour for industry as needed. Assisted convention sales by providing sight seeing and special interest itineraries as needed to entice meetings and conferences to Providence. Planned and executed familiarization tours and site visits as needed, collected and distributed sales leads to membership.
September 1997-April 2002
North of Boston Convention and Visitors Bureau, Peabody, MA Director of Sales
Handled sales and marketing of the region to the domestic travel market. Represented members at industry trade shows, handled all group advertising. Planned and executed first printed group planning guide for the CVB. Collected and distributed sales leads to members. Conducted training as needed to the industry. Designed tour product and itineraries for group market. Planned and executed familiarization tours for press and group tour operators.
1992-1997
Tollman-Hundley Hotels Director of Sales, Regional Assistant Director of Sales
Director of Sales for Burlington MA and White Plains, NY full service properties. Managed the group and SMERF market in Burlington, corporate market in White Plains. Handled sale and due diligence of both hotels before transfer to Orlando where a position had been created for me. Regional Assistant Director of Sales for six hotels in Orlando/Kissimmee area, specializing in the domestic motorcoach market. Represented hotels at travel trade shows, managed sales staff, achieved and exceeded sales goals at each hotel, created monthly and annual reports including marketing plan for all six properties. Trained as a company trainer.
Education:
Johnson & Wales University, Providence, RI
1984: Associate of Science, Hotel and Restaurant Management
1986: Baccalaureate of Science, Hospitality Management
Other:
Board member, International Culinary Tourism Association
Board member, Rhode Island Center for Agricultural Promotion and Education
Volunteer member, Rhode Island Seafood Marketing Committee
2008 Tourism Industry Employee of the Year
2010 Ambassador Award, Providence Warwick Convention and Visitors Bureau
2013 Member of the Year, National Tourism Association
Frequent speaker at industry conferences, industry training meetings
References:
Mark Brodeur, Director of Tourism
Rhode Island Tourism Division
401-***-****, acxuqw@r.postjobfree.com
Phyllis Blanchette, President and Owner
Ocean State Tours
401-***-****, acxuqw@r.postjobfree.com
Tina Fitzgibbon, District Manager
Bertucci's Restaurant Norwood
781-***-****, acxuqw@r.postjobfree.com
Tina Jordan, Director of Sales
Salem Witch Museum
978-***-****, acxuqw@r.postjobfree.com
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