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Market strategist_Research Professional

Location:
Marietta, GA
Posted:
December 27, 2016

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Original resume on Jobvertise

Resume:

Ann Provo

www.linkedin.com/in/ann-provo-mba-****a55

Phone: 404-***-**** E-mail: acxumf@r.postjobfree.com

PROFILE

A professional with passion and enthusiasm for creating great customer experiences through

research and analysis who brings several years of experience in collaborative strategic decision

making in business development, client relationship management, project management, and

product/service development

COMPETENCIES & SKILLS

Market research methodologies Competitive Analysis

Market strategy development Sales Forecasting

Business Analysis Salesforce (CRM)

Trainings and Workshops Survey Design

Data Analysis Program Evaluation

Business and Market Intelligence Customer Experience consulting

EDUCATION

Project Management Training IITA, Marietta, GA

Master of Business Administration - Mercer University, Atlanta, GA

Bachelor of Science- Marketing, South Carolina State University, Orangeburg, SC

Non-degree Spanish Studies - Georgia State University, Atlanta, GA

EXPERIENCE

KENNESAW STATE UNIVERSITY, Kennesaw, GA September 2014 September 2015

Burruss Research Institute, Marketing Strategist/ Research Professional

Developed strategic and tactical marketing plans for organizational growth and served as the

primary on research projects designing effective, valid, and reliable survey instruments to gather

qualitative insights and quantitative data.

Analyzed primary and secondary research data for 100 county court systems in Georgia

Collaborated with clients to develop and complete program assessment projects

Collected qualitative and quantitative primary data through field research

Implemented program evaluations, needs assessments and reported results

Determined and organized the best course of action necessary for project completion

Utilized Microsoft Office software, SPSS and other data analysis tools

BOYS & GIRLS CLUBS OF AMERICA (BGCA), Atlanta, GA October 2008 May 2014

Asst. Director, Account Strategy & Development

Ann Provo

Operated as a project manager and trusted advisor with several corporate clients, agencies and

project teams, establishing collaborative and consultative relationships while overseeing projects

to ensure timely and effective completion of deliverables within account budgets.

Managed 15 corporate and foundation partner relationships

30% travel to partner meetings, marketing activities/events and program assessments

Managed million dollar budgets, monitored spending and fulfilled reconciliation process

Ensured consistent execution of solid client contracts and grant agreements

Managed and monitored progress of program and project implementations

Facilitated regular and productive discussion with partners, internal and external cross-

functional teams, including business and project plan, budget, deliverables, project

timeline, marketing calendar, integration plans, and metrics to ensure on target budget

deliverables

Collaborated on project execution, coordinated internal and external resources, for on

target project performance and achieve contract deliverables

Managed proposals, performance reports, letters of agreement, and other communications

Facilitated and participated in think tank sessions

Produced webinars and presentations and to facilitate trainings

Expedited account issues and ensured prompt resolutions

Monitored market and competitor activities to contribute to prospecting efforts

Managed internal resources, consultants, volunteers and interns

Project Manager- (Boys& Girls Clubs of America) February 2006 September 2008

Initiated communication and executed cause marketing projects for Corporate Partners

Contributed to Diversity Book Project- judged entries, pre publish editing and design

Compiled detailed program research and project data reports to corporate donors

Assessed overall effectiveness of cause marketing relationship and branding efforts

Liaised for Marketing & Communications Awards program, including identifying judges,

communicated with stakeholders and program logistics

ACCOMPLISHMENTS AND OUTCOMES:

Enforced reporting by fund recipients, increasing feedback from 70% to 98%

Improved data collection process leading to improved metric and measures outcomes

Successful annual on time completion of deliverables for multiple programs and projects

Identified and resolved under spent budgets balancing rate of 98% over five years

Improved local market partner relationships from less than 50% to 90%

GROUPS/ ASSOCIATIONS

Market Research Association, American Marketing Association, Toast Masters International,

Consultants Network, International Market Research Society, Market Intelligence Professionals,

Project Management Institute, PMI-Atlanta



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