HUANG
PENGYU acxujz@r.postjobfree.com PAGE
HUANG
PENGYU
:
+65
90927023
* :
acxujz@r.postjobfree.com
AVAILABLE
FOR
RELOCATION MARKETING
&
BUSINESS
DEVELOPMENT
EXECUTIVE
§ MBA- qualified
marketing
executive
with
over
3
years’
experience
spanning
FMCG
e- commerce,
manufacturing and
aquaculture
industries
in
both
start- up
and
SME
environments.
§ Strengths
in
strategic
sourcing,
distributor
/
channel
partner
relationships,
client
engagement,
trade
marketing and
team
development;
built
and
trained
up
a
team
in
Malaysia
to
operationalize
a
new
business
venture.
§ Notable successes include identification and penetration of new plastics manufacturing market to achieve double- digit revenue growth, development of differentiated aquaculture solutions for strong market positioning;
also
conduct
market
research
resulting
in
partnerships
in
Taiwan,
Indonesia,
China
and
Vietnam.
§ Demonstrated
ability
to
work
with
cross- functional
teams
from
engineering
to
production,
engage
suppliers
and distributors
as
well
as
influence
peers
toward
positive
change
and
progress. EDUCATION
&
PROFESSIONAL
DEVELOPMENT
MBA,
University
of
Newcastle,
December
2016 Bachelor
of
Commerce
in
Management,
University
of
Murdoch,
2015 Diploma
in
Mechatronics,
Singapore
Polytechnic,
2010 Specialist
Diploma
in
Leadership
&
People
Management,
Kaplan
Professional,
2015 Professional
Diploma
in
Leadership
&
People
Management,
Kaplan
Professional,
2015 WSQ
Prepare
Consolidated
Financial
Reports,
Kaplan
Professional,
2015 SKILLS
AREAS
OF
EXPERTISE
Distribution
Channels
Strategic
Sourcing
Market
Research
B2B
&
Partner
Marketing
E- Commerce
Trade
Marketing
Supplier
Relationships
Mentoring
/
Training
Project
Management
WORK
EXPERIENCE
WEBCO
PACKAGING
TECHNOLOGIES Singapore- based
manufacturer
of
plastic
products
and
packaging
material SENIOR
MARKETING
EXECUTIVE
2013
–
2015 Part
of
6- member
marketing
team
driving
global
marketing
of
plastic
supplies,
machineries
and
services,
supporting new
business
development,
stakeholder
engagement
and
distribution
strategies.
Liaises
with
external
and internal stakeholders from suppliers to in- house aesthetic units, engineers and existing customer base of OEM manufacturers
in
Asian
region.
§ Identified and penetrated new market for thin film technology which resulted in dramatic performance improvement
from
stagnating
sales
to
over
25%
revenue
growth
to
$23M
within
1
year.
§ Managed market research and drafting of business proposals supporting successful joint ventures with partners
in
Taiwan,
Indonesia,
China
and
Vietnam.
§ Aided business transformation from production- centric to trading and solutions- based model to counter increased
competition
and
shrinking
profits
of
volume- based
transactions;
involved
in
machinery
setup
to
gain technical
understanding
and
shared
findings
with
engineers
/
operational
managers
to
innovate
solutions.
§ Delivered
almost
$300,000
in
cost
savings
by
switching
from
conventional
paper
cores
to
reusable
plastic
cores.
§ Built
relationships
with
suppliers
and
OEM
manufacturers;
overcame
cultural
barriers
via
site
visits
/
inspections and
clear
communication
channels;
reduced
risk
by
diversifying
supplier
base
from
just
2
to
over
10
partners.
§ Influenced and motivated more senior colleagues to embrace newer technologies and more efficient work methods,
leading
by
example.
§ Planned
overseas
international
plastic
convention
attended
by
over
1,500
participants
from
40
countries. HUANG
PENGYU acxujz@r.postjobfree.com PAGE
2 WESTLINK
BIOTECH
Aquaculture
start- up
with
operational
base
in
Malaysia;
Webco
Packaging
Technologies
affiliate OPERATIONS
SUPERVISOR
2012
–
2013
Provided
key
business
and
operational
support
in
set- up
of
new
aquaculture
business
in
Johor,
Malaysia.
Managed key
distributor
and
partner
relationships,
product
development
and
administration
efforts
(inventory
management, imports
/
exports
and
quality
checks
of
raw
material)
as
well
as
on- site
project
management.
§ Built
up local talent
pool from scratch; led
hiring
and
development
of
4
operations
personnel
and
20
ground workers,
delivered
training
on
new
product
knowledge.
§ Liaised
with
overseas
OEM
suppliers
to
customize
products
resulting
in
differentiated
solutions
catering
to
local market
specifications
in
various
countries.
Oversaw
more
than
10
products
incl.
bio
filters
and
oxygen
pumps.
§ Identified and built relationships with local channel partners such as fisheries and foreign agriculture institutions
to
grow
market
for
aquaculture
systems
and
technology
transfer
in
China,
Thailand
and
Indonesia.
§ Capitalized
on vendor- managed inventory
network to
ensure logistical
and
operational
agility
while
providing high
level
of
personalization.
§ Collaborated with internal marketing and engineering teams to ensure successful delivery of technology integration
projects;
guided
set- up
of
aquaculture
systems
in
Indonesia. ZAZECCO
PTE
LTD
FMCG
and
mobile
accessories
start- up
distributor CO- FOUNDER
2008
–
2012
Initiated an online and B2B distribution business while studying for diploma. Led product sourcing and securing contracts
with suppliers for products including
WordLock,
Marine Case phone
waterproof coating and
Dr Robert James
hair
fibre.
§ Expanded
product
range
through
international
sourcing
via
overseas
trade
exhibitions
/
distributor
showrooms; successfully
obtained
exclusive
distributorships
with
2
US
and
Canadian
brands.
§ Built
up
distribution
channel
comprising
online
sales
platform
and
retail
brands
such
as
Sasa,
Popular,
Home
Fix and
8
SME
mobile
phone
shops
to
drive
revenue
growth. WEBCO
PACKAGING
TECHNOLOGIES
Singapore- based
manufacturer
of
plastic
products
and
packaging
material PART- TIME
ADMINISTRATOR
2007
–
2010 Took on part- time role in between school semesters performing general data entry and documentation for inventory
management
and
sales
record
purposes.
§ Conducted manufacturing plant inspections, assisted in audits, investigated and facilitated resolution of operational
lapses.
Gained
fundamental
understanding
in
business
and
operational
functions. NATIONAL
SERVICE
TRADOC
SIMULATION
OPERATOR
&
ADMINISTRATIVE
SUPPLY
ASSISTANT
2010
–
2012
§ Assigned as war game simulation operator and trainer for approx. 200+ NSmen each session. Identified improvements
in
game
layout
and
manpower
planning
leading
to
more
efficient
and
feasible
simulations.
§ Assisted
ES
accounting
office
to
attain ‘B’
grade in
LAB;
assisted
with
audits
and
managed
stocks
(successfully maintaining
zero
discrepancy
for
annual
stock
take
2011
/
2012). ADDITIONAL
SKILLS
&
INTERESTS
Language
skills:
Effectively
bilingual
in
English
and
Chinese;
attained
Japanese
Language
Proficiency
Test
N4 Expected
salary:
Open
to
negotiation Availability:
Jan
2017 w w w w w
Avid
backpacker
and
mixed
martial
arts
enthusiast