Marketing/ Advertising/ Communications Professional

Dexterous-Passionate-Zealous

Dominick P. Zarcone, Jr.

** ******** **

Dover, NH 03820

414-***-****

LinkedIn Profile

***.*******.**@*****.***

SUMMARY: Enterprising and industrious advertising marketing and communications- oriented professional who brings an excellent balance of creative, technical and interpersonal skills to your organization.

EXPERIENCE:

Harvard University Cambridge, MA

Advising Programs Office, Project Manager - January 2014 to present day

• Manage all daily, monthly and term-based APO events, logistics and communication strategies from conception to implementation and examination

• Responsible for development, maturation and implementation of new and current APO marketing strategies from conceptualization to application

• Designed/developed and currently maintain all APO websites, social media pages and analytical data (web manager)

• Graphic Designer/Creative Strategist for APO publications and branding campaigns

• Manage the Leadership Team, individual and collaborative projects, and APO task lists

• Coordinate all APO run events, orientations, trainings and leadership meetings

• Handle APO financial purchases, records, reimbursements and submissions

• Manage all APO employee calendars, office interns and temporary workers

• Continue to successfully develop new administrative programming initiatives to Increase workflow and overall productivity

• Aid in day to day administrative duties

• Member of the Board of Freshman Advisors

Administrative Board, Disciplinary Case Assistant - September to November 2013

• Aided in the research, development and packaging of disciplinary case profiles for the Administrative Board in the Dean’s Office of Harvard College

• Developed creative materials for Ad Board marketing strategies Advising Programs Office, Web Editor – July to September 2013 (contract)

• Assisted in the design, development and implementation of the new Harvard College Student Advising website

• Researched, created and updated the Advising Programs Office web content

• Created and updated presentation deliverables

• Carried out day to day administrative duties

True Blue Communications – December 2011 to July 2013 Tampa, FL/Boston, MA Public Relations Assistant

• Managed PR contracts with Franklin Street Realty, Commercial Asset Partners Realty, and Cody Consulting

• Created monthly online marketing reports utilizing Google Analytics, Facebook Insights and Constant Contact E-Newsletter data

• Fashioned monthly and bi-monthly news coverage reports Technology Ski lls:

Advanced User: Microsoft

Office Suite

Google Analytics

YouTube Analytics

Facebook Insights

Constant Contact

Burrellesluce

Adobe InDesign

OpenScholar

Wix

Intermediate User:

Microsoft Excel

Adobe Illustrator

Adobe Photoshop

Adobe Premier Pro

Blogger

WordPress

Social Media:

Advanced User:

Facebook

Instagram

LinkedIn

Snapchat

Twitter

Intermediate User:

Hootsuite

Klout

Radian 6

Project

Management:

Experience with:

Basecamp

Microsoft Project

SmartSheet

Wrike

Dexterous-Passionate-Zealous

Dominick P. Zarcone, Jr.

Encore Nationwide – February 2011 to March 2014 Tampa, FL/Boston, MA Contract promotional representative at select marketing events

• Participated in numerous marketing events for consumer oriented companies

• Coordinated tasks and manage as many as five promotional representatives Five Star Quality Care – March 2013 to May 2013 (contract employee) Boston, MA Marketing Assistant/Web Editor

• Supported the reconstruction and maturation of all Five Star Quality Care community websites

• Conducted web site Q&A and generated maintenance issue solution reports

• Edited copy and aided in development of online content

• Developed daily Facebook content/updates to help supplement clients' direct recruitment efforts while increasing engagement and client exposure

• Assisted web development and marketing team with daily operational tasks Small Army Advertising – September 2012 to December 2012 Boston, MA Account Team Intern

• Utilized Klout, Radian 6, Google Analytics, YouTube Analytics, and Facebook Insights to collect monthly social media marketing statistics for client presentations and strategic planning development

• Developed daily Facebook and Twitter content/updates to help supplement clients' direct fan recruitment efforts while increasing engagement and client exposure

• Edited copy and aided in development of print ads and online content

• Aided in monthly maturation of internal schedule and timeline for Account and Creative personnel

• Performed day-to-day operational tasks for all Account Managers and Executives upon request and via Basecamp

• Updated PowerPoint presentations with new monthly data

• Directed phone calls and acted as liaison between clients and Account Managers Absolute Model and Talent – Summer 2009 Milwaukee, WI Product promotional representative for consumer products companies

• Conducted a consumer taste survey related to new product development for PepsiCo

• Managed in-store consumer taste promotions and brand awareness activities for Oscar Mayer and Coca-Cola

• Promoted awareness of a new cereal for Post at the world’s largest music festival EDUCATION:

Boston University, Boston, Massachusetts

• Masters of Science in Advertising

The University of Tampa, Tampa, Florida

• Bachelor of Arts

Major: Advertising and Public Relations / Minor: Communications

• World Citizen Award: Awarded recipient of leadership award given to one student in graduating class who performed with distinction in a class wide Model United Nations session

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