Catherine Wood Hill

acxt54@r.postjobfree.com

*** ***** **** ****, ****** City, CA 94404

612-***-****

SUMMARY

I am a versatile, hands-on marketing leader with expertise driving full-cycle, integrated marketing programs. I have experience leading cross-functional teams in companies of all sizes. A data-driven marketer, I am also passionate about excellent customer experience and driving revenue growth.

SKILLS

Lead generation and marketing automation

Budget management and negotiation

Web and Marketing analytics

Content marketing strategy and execution

Social media strategy and execution

Email marketing and CRM

Building, managing and mentoring marketing teams

Strategic partner recruitment and management

Online marketing

Mobile marketing and strategy

Paid media strategy

Search engine optimization (SEO)

EXPERIENCE

Founder – Wood Hill Marketing

Foster City, CA

September 2016 – present

Develop full-scale marketing strategies and programs including branding, email marketing, lead generation and nurturing, SEO and social media for start-ups and small businesses.

Sr. Marketing Manager - TenMarks, An Amazon Company

Burlingame, CA

January 2015 – September 2016

Responsible for lead generation, sales enablement, email marketing, marketing partnerships, brand awareness, public relations and website.

Optimized marketing automation via Marketo to increase qualified lead generation by 70%.

Created, drove approvals through the Amazon leadership team, project managed and launched WithMathICan.org.

oNegotiated and secured 9 national partnerships

oEarned over 450,000 signatures

Lead brand awareness efforts through public relations, partnerships, social media and trade shows.

Managed marketing website increasing traffic and conversions year over year via content based marketing, SEO and A/B testing.

Contractor, Gap Online - Gap, Inc.

San Francisco, CA

June 2014 – December 2014

Took responsibilities from Director of Marketing out on maternity leave driving hind-sighting, reporting and analysis

Marketing analytics point-person

Created and presented deep dives into marketing channels to business president/senior leadership highlighting strategy, performance and optimization recommendations

Online Marketing Manager - The Men’s Wearhouse, Inc

Fremont, CA

August 2012-May 2014

As business owner of the nearly $40 M online tuxedo business my team was responsible for driving traffic to the website, converting to leads and then getting them into the store to convert to revenue. Along with my team we ran all of the email marketing for customer acquisition, conversion, and retention.

Drove 150% year over year increase in wedding leads generated.

Lead multi-million dollar, ROI positive, multi-channel lead generation partnerships with David’s Bridal and The Knot.

Managed $5M paid media spend though partnerships and marketing agencies

Drove email, content strategy, SEO and customer experience

Marketing Lead - Stitch Fix, Inc.

San Francisco, CA

September 2011 – August 2012

As the first employee at Stitch Fix, I was responsible for all marketing. Developed and executed marketing strategies including all social media, public relations, customer relations, customer acquisition, client retention, SEO, SEM and brand voice. During my tenure at Stitch Fix we raised an A round of funding from a top tier venture firm, and increased our revenue over 600%.

●Managed all marketing operations at Stitch Fix including email marketing, A/B testing, site content creation, blogging, social media, public relations, events and customer relations

●Ran all search engine marketing (SEM) including Google Adwords and managed a $10,000/month media budget

●Ran email marketing for all customer acquisition, conversion and retention

●Created and successfully executed customer retention and customer acquisition plans, plus created the entire brand voice and managed all written communication

Chief Executive Officer – La Grande Dame, Inc.

Los Altos, CA

July 2008 to September 2011

Created and executed business plans from ground up, built a successful e-commerce company (www.LaGrandeDame.com). Developed and executed all marketing strategies including public relations, search engine optimization (SEO), search engine marketing (SEM), social media relations and direct consumer marketing.

●Managed all email-marketing campaigns through MailChimp, with partners for customer acquisitions, and with the house list for retention and increased lifetime value.

●Successful media relations strategy resulted in high profile media coverage including a series of articles on NYTimes.com, and coverage on Forbes.com.

●Coordinated and managed a team of developers in order to launch complex e-commerce site on time and on budget.

Account Executive – Kohnstamm Communications

St. Paul, MN

September 2007 to June 2008

●Responsible for strategy, budgets of nearly $300,000 annually and message development for three national consumer clients.

●Media relations specialist - responsible for mentoring interns in media relations and pitching.

Employee Benefits Sales Consultant – Unum (UnumProvident)

Edina, MN

January 2006 to September 2007

●Managed a territory of over 100 brokers in a large geographic area including all of South Dakota, southwestern Minnesota plus Minneapolis and St. Paul.

●Exceeded sales plan by 20%.

EDUCATION

University of Southern California

Los Angeles, CA

2005

Bachelor of Science, Business Administration - Marketing

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