Jason Paul Roberts acxs6a@r.postjobfree.com

*** ******* ***, #***, ******, CO 80230 telephone: 720-***-**** Marketing & Communications • Content Creation • Social Media Optimization Highly accomplished marketing professional with extensive experience handling multiple aspects of marketing and communications. Experienced in developing solid marketing strategy and implementing best practices in support of company goals and objectives. Skilled in communications, content creation, social media optimization, search engine marketing, traditional advertising, trade show and event management. Work Experience:

Marketing Manager - RefactorU 2016

• Developed strategic marketing plan for coding bootcamps and online course offerings

• Managed content marketing, SEM campaigns, and traditional advertising efforts

• Developed editorial calendar and managed content writing team

• Wrote and edited content for blog, social media, alumni newsletters, and press releases

• Managed relationships with referral partners such as Course Report, SwitchUp, Built in Colorado, etc.

• Lead team of developers on new corporate website design and CMS integration

• Worked with SEM partners to develop Google integrated lead tracking system in CRM database

• Analyzed campaign results using CRM database, Google Analytics, and third-party platforms

• Provided marketing counsel for university partners licensing RefactorU bootcamp curriculum Owner - MultiChannel Response, LLC 2005 – 2016

• Developed strategic business plans, managed budgets and created site-specific marketing plans

• Successfully managed multiple affiliate websites, and became one of the top five affiliates in my niche

• Maintained front page organic search results for competitive keywords and keyphrases

• Provided keyword research, content creation, and link building efforts for client and affiliate websites

• Developed and monitored successful pay per click advertising campaigns

• Analyzed KPI's to maximize traffic, conversions, sales, and ROAS

• Worked in collaboration with vendors to develop user-friendly website designs

• Utilized social media to improve web presence, search engine results and customer relationships

• Researched and monitored competitor brands and websites to gain competitive advantage Marketing Specialist - NBTY 2002 – 2007

• Developed and implemented annual marketing plans and a budget for the PhysioLogics brand

• Led design and production efforts for the quarterly PhysioLogics product catalog

• Oversaw all marketing print materials including flyers, brochures, bounce-backs, and direct mail pieces

• Supervised the design and placement of all magazine advertisements

• Maintained and updated content for the PhysioLogics brand website

• Managed trade show calendar, including all logistics, sponsorships, advertising and booth design Education & Certifications:

• B.A. in Journalism (in progress) - Metro State University of Denver

• Associate in Arts - College of Lake County

Computer Experience:

Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, CSS, WordPress, Craft CMS, DreamWeaver, Infusionsoft CRM, Google Analytics, Google Webmaster Tools, Google AdWords, Bing Ads, Facebook Ads, Wordtracker, PRWeb, File Maker Pro, Adobe Photoshop, Adobe Lightroom

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