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Marketing Manager

Location:
Woburn, MA, 01801
Posted:
December 07, 2016

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Resume:

JEFF M. TAURO

** ****** *****

Woburn, MA *****

617-***-****

acxs2k@r.postjobfree.com

SUMMARY

Experienced marketing professional with expertise in the development, implementation, and execution of various marketing strategies aimed at increasing revenue, cutting costs, and maximizing ROI. Proficient in Salesforce, lead generation, digital marketing, email marketing, Microsoft Office, and Google AdWords. Also experienced with data analysis, database management, and interviewing and training prospective/new employees.

WORK EXPERIENCE

2014 to 2016, Abpro, Woburn, MA

Marketing Coordinator

Led the development, execution, and analysis of marketing strategies resulting in a steady increase in revenue

Compiled a list of suggestions and oversaw all updates made to the company’s website

Designed marketing collateral to be used as promotional materials at industry trade shows

Created and managed Google AdWords campaigns

Sourced, interviewed, and trained candidates and employees within the marketing department

Trained new employees on lead generation, database management, and other marketing operations

Performed analysis of competitive market data

Conducted email marketing and lead generation campaigns

Maintained and updated current customer and lead information into Salesforce

2013 to 2014, Tidewater Research, Boston, MA

Marketing Research Associate

Conducted extensive telephone research which included completing up to one hundred calls per day

Completed in depth surveys with various healthcare facilities in order to gain insight into specific industry trends

Wrote reports consisting of the qualitative and quantitative data obtained during the research process

2010 to 2012, Concepts In Staffing, New York, NY

IT Recruiter

Qualified candidates based on technical skills, employment status, and personality attributes

Placed candidates into positions within various information technology disciplines

Negotiated compensation and checked references

Lead recruiter for a number of Fortune 500 clients

2010, LockerBlogger, Inc., New York, NY

Marketing Intern

Managed student representative program, which included creating and posting job descriptions on college job boards, interviewing and hiring qualified applicants, and supervising the various projects and tasks assigned to the student representatives

Conducted market research

Compiled and analyzed qualitative and quantitative data

Assisted in the implementation of the company’s SEO marketing strategies, which contributed to a 250% increase in monthly website traffic

2006 to 2009, Entegee, Burlington, MA

Technical Recruiter

Qualified candidates based on technical skills, employment status, and personality attributes

Placed candidates into positions within the engineering, design, and manufacturing disciplines

Assisted candidates with writing resumes

Negotiated compensation, checked references, and completed contract paperwork

Consistently ranked near top of division in monthly revenue generated as well as candidates placed

2005 to 2006, Trexel, Inc., Woburn, MA

Marketing Assistant

Entered sales quotes, sales orders, and invoices into the company’s database

Handled customer correspondence for the company’s global spare parts business

Assisted with multiple temporary assignments and projects to support office manager and accounting department

June 2004 to August 2004, All-City Embroidery and Screen Printing, Wakefield, MA

Summer Intern

Assisted in printing and mass production of apparel

Observed and gained experience in marketing strategies employed by proprietor

June 2003 to August 2003 and June 2002 to August 2002, Trexel, Inc., Woburn, MA

Accounting and Office Assistant

Recorded and entered accounting data in preparation for company’s annual audit

Assisted office manager during staff vacations

EDUCATION

B.S. Business Administration, Concentration in Marketing

Manhattan College, Riverdale, NY, May 2005

COMPUTER SKILLS

Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Microsoft Access, Salesforce, PC/MRP, COSMOS, PC Recruiter, Bullhorn, MaxHire, Google Analytics, Google AdWords, Mozenda

HONORS AND AWARDS

National Marketing Honor Society, Spring 2005

Manhattan College Presidential Scholarship, 2002 to 2005

Deans List, Fall 2000, Fall 2001, Spring 2003, Spring 2004, Fall 2004

Academic All-American, Fall 2001

National Dean’s List, Fall 2000, Fall 2001

INTERESTS AND ACTIVITIES

Marketing Club, 2002 to 2005, President, Spring 2004 to Spring 2005

International Student Association, 2002 to 2005

Italian Club, 2002 to 2005



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