PATRICIA BROWN

■ Phone: 717-***-**** ■ Email: acxrbj@r.postjobfree.com

Manager with experience in combining project management, marketing research, product management, and packaging expertise to ensure financial growth and provide increased distribution opportunities. Solid experience in promotional programs, cross promotional partnering, packaging design, and display opportunities. Highly accomplished in working independently, as well as collaboratively. Strong analytical background, with the ability to deliver projects on-time, with targeted budget in line with the organizations overall strategic direction.

Areas of Expertise

Brand Building

IRI, Nielsen, Mintel & Euromonitor

Strategic Marketing & Analysis

Domestic & International Trade Shows

Product Development & Packaging

Budget Management

Customer Business Planning

Promotional Planning & Support

Project Management

Marketing Research & Trends

Aseptic Products & Packaging

Category Research

Professional Experience

Marketing Manager ~ GRAHAM Packaging, York, PA (2015)

Provided leadership for planning and execution of global marketing research initiatives for the New Business Development team in support of Global, North American and regional Business Units with primary focus on the key growth markets.

Triangulate data from various marketing sources to confirm market assumption, forecast market size/growth and identify market drivers

Planned and execute primary qualitative consumer research using internal and external focus groups, in-depth one-on-one studies

Identified marketplace “needs/gaps” and growth opportunities through secondary and primary research

Identified growth opportunities, including geographical, market, product, positioning, joint ventures, acquisitions, and other alliance opportunities.

Marketing & Trade Analyst Manager ~ Hanover Foods, Hanover, PA (2014 - 2015)

Analyzed category trends and shopper insights as well as brand level performance, utilizing POS, syndicated, panel. (Nielsen)

Category and competition subject matter expert for interfacing with internal headquarters business groups and provides fact based selling support for sales management

Provided retailer category management and internal management with weekly, monthly, quarterly and yearly reporting according to their needs.

Responsible for understanding Shopper Insights and applying those shopper insights to category/ brand sales presentation providing category leadership.

Analyzed market growth opportunities for current product line & new product launches

Tracked on-going sales trends and evaluate distribution gap opportunities

Senior Marketing Project Manager ~ AFP LLC, New Holland, PA (2012 – 2014)

Collaborated with marketing staff to encourage, channel & obtain feedback on product features, packaging, pricing, promotions, customer service, and trade shows

Oversaw new aseptic product and business development processes from ideation through launch and post-launch evaluation.

Introduced and developed new aseptic product, packaging and marketing material for domestic and international trade shows.

Coordinate, conducted and evaluated market research to support existing and new product lines, in conjunction with the Marketing & Business Development Manager, Sales and R&D teams.

Consult with outside agencies to coordinate project development and ad placement including budget, creative theme, timelines, and liaison for production.

Managed and attended International and Domestic trade shows, created trade show collateral and trade show booth design

Established and maintained partnerships with key contacts across the organization (Commercial, Operations, Finance, Quality, Supply Chain, R&D), in addition to coordinating and attending domestic and international trade shows.

Identified market requirements for products, customer trends, category overviews, category drivers, market share etc. by conducting research to enhance equity and marketplace performance using IRI, Nielsen, Mintel and Westport.

Initiated projects, task budgets and timelines for 6 projects, managed the execution for assigned projects to ensure appropriate use of marketing budget, developed project timelines and managed deliverables against marketing calendar.

Patricia Brown Resume, Page 2

Marketing Manager ~ National Pretzel ~ Purchased by Conagra Foods, Lancaster, PA (2010 – 2012)

Contributed $11.3 million to incremental growth by designing secondary display units. Created an innovative package to replace plastic jars - packaging concept will reduce landfill waste by 85% and save approximately $6M in materials in the first year.

Provided insights for packaging and product development by conducting focus groups and monitoring projects from trial to market launch.

Partnered with Sales Team, Retailer and vendors to compose a promotional calendar and design fresh, innovative displays.

Designed and implemented Club store packaging, new graphic designs for private label business, and a theme based packaging for

Back to School and Football promotions.

Developed marketing material including sell sheets, signage and presentations, maintained and managed project lists, and created dual label designs for Mexico and Canada retailers.

Category Analyst ~ Nielsen Company (2007 – 2010)

New World Pasta, Harrisburg, PA

Delivered analysis and key observations regarding Category growth, and provided efficient follow-up for report generation, or requests from headquarter managers.

Drove informational synergies between various databases (tools) purchased including Nitro, Custom Channel & Consumer Facts, Assortment Tool and Spectra, while providing quarterly business reviews to identify key opportunities.

Hershey Foods, Hershey, PA

Provided insights and growth opportunities by maintaining convenience store business growth presentation.

Presented cannibalization studies in convenience store markets, provided new item trend analysis for all Channels, and evaluated Hershey’s distribution opportunities in all channels.

Cadbury Schweppes Americas Beverage Co., Ryebrook, NY

Research and presented in-depth analysis for Mixers, Sauce and Juice Brands for Cadbury Schweppes - delivering monthly business reviews for all brands.

Documented and reported results for new product launch on Mojito line - expanding growth opportunities for Margaritaville Brand.

Supported Martini line marketing team by suggesting flavor trends, and recommended strategic flavor changes based on trends and competition.

Sales Information Specialist ~ Philips Domestic Appliance & Personal Care, Stamford, CT (2006 – 2007)

Coordinated and supported all systems and applications utilized by DAP, Dental Professional Sales Team, Business Development, Finance and Marketing.

Headed Customer Relationship Management (CRM) and daily reporting specific to Customer Data (acquisition and segmentation) and Sales Activity (orders and interaction).

Composed training manual for Sales team, and ensured related systems were operational and meeting user needs by providing support and seeking opportunities for further training and documentation.

Essential Sales Analyst, Eastern Division ~ The Dannon Company (1997 – 2006)

Forecasted action steps for key EBU by providing IRI analysis on key trends and observations.

Increased distribution opportunities by evaluating new product launches and suggesting recommendations.

Analyzed business objects, IRI, Sales Trak reports and provided selling opportunities to sales team.

Junior & Senior Vendor Managed Inventory Analyst, West Jordan, UT & Ft. Worth, TX

Oversaw four Customer Service Associates, inventories for six western division clients, and top 20% volume customers.

Presented and setup VMI program for new clients, completed system upgrades and testing, and delivered weekly forecast for promotional and non-promotional activity.

Education & Training

Associates Degree, Management and Marketing, National Education Center, Allentown Business School, Allentown, PA

Technical Proficiencies

IRI Nielsen Homescan Spectra SAP BW CRM R3/APO Manugistics Word Excel Access Power Point Business Objects Vista IBISworld Euromonitor Mintel

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