David Rich

**** ********* *****, ***. # *

San Bruno, CA 94066

650-***-****

E-mail: acxqvz@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Over 20 years of experience in media, digital media, online operations, content management, development and production, marketing, both online and offline, web production and development, project management, new media and eCommerce.

Accomplished online marketing manager and content developer.

Experienced web producer / editor for two major market news radio stations.

Experienced New Media Manager

Experienced Producer / Project Manager

Experienced Global eCommerce Operations Manager (Americas, EMEA, APAC, Southeast Asia and Oceania).

PROFESSIONAL EXPERIENCE

Creative Producer / Project Manager (Dec 2015 – Aug 2016)

Walmart eCommerce

San Bruno, CA

Managed and lead digital and print creative, production schedules and projects.

Ensured the timely successful execution and delivery of creative projects (banners, landing pages, tools, online experiences) for posting to the Walmart.com website.

Lead meetings, set up schedules and drove projects with multiple stakeholders.

Communicated digital and print creative project progress across the organization.

Coordinated cross-functional teams (marketing, site merchandising, design, copywriting, content strategy, etc.) in order to ensure completion of digital creative projects.

Created marketing project creative briefs.

Project managed the development, execution, and improvement of project action plans.

Provided expert advice and guidance on creative and production best practices; supported and aligned efforts to meet creative objectives, as well as meet customer and business needs.

Enhanced the productivity of the Creative team through process assessment, refinement and change management.

Relationship-building with cross-functional teams through influencing, communication and leadership.

Project managed creative production workflow utilizing RealTIME project management cloud-based software suite, Basecamp and Confluence/JIRA.

Global eCommerce Operations Manager (Dec 2010 – Feb 2015)

Embarcadero Technologies

San Francisco, CA

Managed a multimillion dollar global (Americas, EMEA, APAC, Southeast Asia and Oceania) eCommerce business for both B2B and B2C customers.

Project Manager for the migration of e-shops from one eCommerce platform to another (managed cross-functional teams).

Wrote requirement documentation for new eCommerce shop functionality and design.

Project Manager for the creation of an eCommerce deals site.

Project Manager for the eCommerce system integrations.

Manager of an eCommerce deals site.

Worked with an agency to design the architecture and overall look of the new e-shops.

Setup and managed e-shop affiliate program.

Managed and maintained product catalogs and setups (pricing, product structure, SKUs, descriptions, serial keys, download files, images) for online shop sites.

Worked closely with cross-functional team, product teams, marketing, sales, finance, IT operations and third-parties through the entire lifecycle of online products (add new products, change/modify, and retire).

Managed translation/localization (English, French and German).

Worked with Sales and Marketing in setting up promotions, banner ads, bundles, coupons, email campaigns and special offers that drive traffic and sales.

Provided dashboards, reports and analysis on relevant sales, conversion and site traffic

activity.

Eloqua marketing automation.

Salesforce CRM.

Assisted with customer issues and the coordination of issue resolution (e.g. order

fulfillment, refunds, and incomplete orders).

Banner ad design.

A/B testing.

Worked closely with cross-functional teams, product teams, product marketing, sales, finance, IT, operations and third-parties on the launch of new eCommerce platforms.

Project managed system integrations between ecommerce platforms and our Great Plains accounting system, our Sanctuary licensing system and Avalara sales tax and compliance system.

Worked with eCommerce vendor partner on projects to design, deploy and enhance new online stores, setup new functions/features, improve navigation, improve search/engine optimization, enhance customer experience and streamline operations.

Managed e-shops on both Digital River and CleverBridge eCommerce platforms.

Assisted in acquiring vendors for inclusion in third party application marketplace.

Search engine optimization.

Online Marketing Consultant (Jan 2010 – Dec 2010)

Contract / Freelance

San Francisco, CA

Member acquisition (e-newsletters, blogs, targeted advertising, promotions).

Social Media Marketing through various social media outlets (Facebook, Twitter, LinkedIn, YouTube).

Search engine optimization.

Website redesign and content development.

Banner ad design.

Public relations (press releases, media relations).

New Media Manager - Web Producer / Editor (Dec 98 - Jan 2009)

Marketing / Web Site Producer

KGO Newstalk / KSFO Talk Radio – ABC / Disney Broadcasting

San Francisco, CA

Managed all web content for both KGO and KSFO Radio websites.

Developed online/on-air marketing/sponsorship packages for advertisers.

Developed online/on-air marketing programs for the radio stations.

Created Strategic Online Partnerships.

Worked with clients’ advertising agencies.

Established budgets with advertising clients for advertiser programs.

Developed and managed online/on-air integrated client-marketing campaigns worth 100k+ each.

Increased online traffic to 2.5 million page views per month for KGO, 250,000 unique visitors.

Increased online traffic to 1.1 million page views per month for KSFO, 140,000 unique visitors.

Redesigned two web sites with a third party and saved the stations nearly $40K.

Met with department heads to recreate requirement documentation for new station web sites.

Increased online club membership from 0 to 100,000.

Designed online ads.

Designed and built stand-alone microsites for clients.

Created landing pages.

Supervised and trained marketing, programming and news personal on web content updates.

Communicated through various social media outlets (Facebook, Twitter, YouTube, Flickr).

Built online communities (Used Ning.com to build a social network).

Created online and offline promotions.

Raised money online for charity.

Produced web analytic reports (Google Analytics).

Search Engine Marketing.

Trafficked online ads.

Managed online clubs and e-newsletters.

Wrote and designed weekly e-newsletters.

Experience complying with CAN-SPAM laws.

Managed the online efforts of two marketing coordinators.

Wrote web copy.

Wrote daily news poll question.

Wrote on-air promos.

Wrote news headlines and abstracts.

Developed and managed online sports content for the 49ers, Cal Bears and Raiders.

Contributed to Off-Mic printed quarterly magazine.

Mobile Marketing: News alerts, contests, promotions.

Surveyed website visitors.

Created BLOGs for on-air talent and managed bloggers.

Created Podcasts.

Edited audio and video files for upload to web sites.

Created Flip Video news promos.

Worked with multiple station departments and cross-functional teams: Marketing, News, Programming, Sales and Engineering.

Trained staff on use of Content Management System.

Wrote instructional documentation for Content Management System.

Developed online games for station sites with a third party.

Marketed and promoted online games to increase website traffic.

Developed programs to pull in content with a third party.

Worked with a third party and engineering to create, upgrade and maintain audio streams and audio archiving.

Produced station events.

Worked with multiple third party partners, vendors and developers.

Senior Systems Consultant (Aug 95- May 98)

Marketron, Inc. – Broadcast Industry Software

San Mateo, CA

Implementation of software systems

Conducted client meetings with radio station management to customize software systems.

Installed software onto networks at client radio sites.

Managed field installation teams.

Conversion of customers from competitor products.

Trained clients through in-house and client site classes.

Produced reports on client installations and training for internal review.

Built databases.

Analyzed, tested, and resolved client database problems.

Tested and installed software upgrades.

Provided support to national sales staff.

Provided assistance, instruction, and training to subordinates.

Provided software customer support and service to radio clients via phone, fax and modem.

Wrote and logged customer calls in a support help desk for informational and tracking purposes.

Production Assistant (Jan 92- May93)

Pacifica Community Television

Pacifica, CA

Acted as a production assistant for a weekly talk show.

Covered weekly City Council and Planning Commission Meetings.

Acted as a technical director, camera operator, floor manager, audio and lighting director.

Provided editing for television programs.

Directed weekly shows.

WEB EXPERIENCE

Hand coding HTML, CSS, JavaScript, Flash, PhotoShop, Illustrator, Dreamweaver, Paint Shop Pro, GIF Animation, FTP, Content Management Systems, Ecommerce management systems, Google Analytics, Audio and Video Editing software, RealTIME project management cloud-based software suite, Basecamp and Confluence/JIRA.

Freelance Web designer (2002 – 2010)

Bookmark Studios

San Bruno, CA

EDUCATION

San Francisco State University

• Internet Design and Technology - 2-Year Multimedia Certificate Program (2002)

• BA Broadcast and Electronic Communications (1993)

Emphasis: Television Production and Directing

Four years of honors

Magna cum Laude

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