POMONA, NY *****
JHSCREATIVE.COM
linkedin.com/in/judisherman
acxow3@r.postjobfree.com
JUDI SHERMAN
HELLO! I am an A t Director with
more than 10 years of experience
helping sustain and grow b and
aesthetics through pinpointed
design for both digital and print
projects. I have a proven t ack
record of successful design
development and execution;
creative direction; and project
management across all
marketing initiatives.
Freelance Designer
Cont act Designer/Presentation Specia ist – Pomona, NY (April 2016-Present) Creative design and production on a wide ange of design projects focused on marketing activities. Clients include Spotify, ComplySci, The Go Giver, and more. Centro
Freelance Creative Director – New York, NY (April 2015-August 2016) Adtech company that builds media management software to help people reach their business goals better, faster and more frequently.
• Creative Development: Successfully t anslated sales and marketing content into polished design work used across channels to secure new business and promote the b and.
• Design Scope: Projects included creating sleek PowerPoint sales decks; complex infog aphics; event signage and invitations; product collate al; video g aphics; b and logos, icons and more.
Unde tone
Creative Director – New York, NY (August 2009-April 2015) Digital adve tising and media buying company that creates high-impact ads to drive b and engagement. Unde tone has been at the forefront of digital adve tising for over a decade. Focused on delivering standout experiences for the biggest b ands in the World.
• Creative Leadership: Orchest ated all pre-sale, mock work (creative direction and ideation), as well as post-sale activities to help clients understand digital and t ansition assets into high-impact solutions.
• Revenue Growth: Introduced new creative concepts and pre-sale processes that helped the company significantly increase its revenue and win- ate from mock-ups for all creative concepts.
• Client Relations: Engaged with clients throughout multiple phases of the process to deliver best p actices, and help clients reach new customers by t anslating their b and into new digital formats.
• Depa tment Expansion: Produced winning ideation and creative direction for a suite of high impact ad formats that went vi al, forcing the company to expand the depa tment while growing a channel that produced measu able revenue. JHS Creative
Principal Designer – Pomona, NY (2005-August 2009) Founded a boutique creative studio that specialized in developing the visual tools companies needed to achieve their marketing objectives.
• Design Suppo t: Lead in the design, development and implementation of the g aphics, layout and production of marketing communication materials for multiple clients. Projects included: collate al and identity packages, logos, brochures, web site design, print ads, and direct mail.
EXPERIENCE
SKILL SET
VISUAL DESIGN
USER INTERFACE DESIGN
CREATIVE STRATEGY
PRINT DESIGN
LOGO/IDENTITY BRANDING
CREATIVE RECRUITMENT
PROJECT MANAGEMENT
SOFTWARE
ADOBE ILLUSTRATOR CC
ADOBE PHOTOSHOP CC
ABOBE INDESIGN CC
ADOBE FIREWORKS
MICROSOFT POWERPOINT
MICROSOFT WORD
MICROSOFT EXCEL
SALESFORCE
BASECAMP
EDU
SUNY PURCHASE - BA
CONNECTICUT INSTITUTE OF ART
A high level of
crea vi is woven
throughout every
project, om concept
to nal execu on.
Visual iden is the
lens by which all
projects move through
– once de ned, the
brand elevates
content transla on
to both internal and
external clients with
tremendous impact.