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Manager, Creative Services

Location:
Bloomington, Illinois, United States
Posted:
November 29, 2016

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Resume:

ROCK FRAIRE

acxo4r@r.postjobfree.com

630-***-****

PROFILE

Experienced Creative Leader with expertise in producing strategically focused creative assets in digital, print, social media and video. Able to simultaneously handle multiple projects, for multiple clients, delivering on-target, on-time and on-budget projects. Proven successes in working with all levels of an organization.

AREAS OF EXPERTISE

Leadership ~ Creative Direction ~ Creative Project Management ~ Strategic Planning ~ Radio and Television Production ~ Social Media Management ~ Creative Workflow Management ~ External Agency Management ~ Budget Development.

EMPLOYMENT HISTORY

SELF EMPLOYED, CREATIVE SERVICES:: January 2014–Present

Chicago, Illinois

Conceptualized and executed B2B and B2C marketing projects for print, digital, and social media.

• Creative and Social Media Development for Affect Advertising.

• Conceptualized pitch ideas for the Gerard Agency to present to Kmart for St. Jude's “Giving Hat” Campaign videos.

• Created geocentric and targeted audience Facebook ad campaigns for eight live theater venues across the Midwest for O.M.A.R Productions.

• Created and implemented a Facebook Fan Building Campaign for Oberweis Dairy. Increased the fan base by 20,000 followers in 6 weeks.

SENIOR DIRECTOR, CREATIVE SERVICES :: October 2007–January 2014

OfficeMax Corporate, Naperville, Illinois

DEPARTMENT SENIOR DIRECTOR: Managed the 18-person Creative Department. The Creative Department identified project scope, defined key creative objectives and conceptualized/produced creative approach used across the corporation and its 20 private brands.

• Led the creative team that executed 50 to 150 creative projects weekly in print, online, broadcast, packaging, retail environment, B2B, and social media.

• Created the corporate style guides, seasonal style guides, product style guides and retail store style guides.

• Recruited and mentored art directors, designers and copywriters into a nationally award- winning creative team.

• Reorganized the creative team structure and workflow resulting in a 100% on-target, on-time, on-budget marketing creative department. Reduced contractor spend by $50,000 a month.

TELEVISION AND RADIO PRODUCER: Produced all television and radio advertising spots. Wrote, produced and directed sales collateral videos for ecomm and social media.

• Created and produced successful video campaigns with both small ($500) and large ($800,000) budgets using both internal and external teams.

• Ran video production operations and logistics with crews as small as three and as larger as 200.

• Developed strong relationships with local and national agencies and video production companies.

• Created the YouTube campaign, “What's in My Backpack” (seven, kid video bloggers) gaining over 200,000 views with an 8% conversion rate, during the six week back-to- school season.

SOCIAL MEDIA DIRECTOR: Established and built the social media marketing channel for this national retail and B2B corporation.

• Created and implemented the short and long term social media strategy, and content for the corporation, it's businesses and it's philanthropic endeavors.

• Instituted and managed a real-time, social media based customer service response strategy resulting in quick, visible to the public, resolutions to customer service issues.

• Grew our Facebook Community from 600 to 335,000 in 4 years; Grew Twitter to 19,000 total followers.

• Produced the YouTube campaign, “What's in My Backpack” (seven, kid video bloggers) gaining over 300,000 views with an 8% conversion rate, during the six-week back-to- school season.

PRODUCER, ELF YOURSELF: Producer of OfficeMax's legendary holiday app, Elf Yourself.

• Project managed all aspects of this annual holiday app from creative conceptualization to final product.

• Recreated and reinvigorated this property increasing the usage from 10 million users in 2010 to 220 million users in 2013 thereby growing the revenue stream from $14,000 to $1,200,000.

• Captured iTunes #1 spot for an entertainment apps and the #2 spot for all apps (second only to GoogleMaps) during the 2012, 2013 and 2014 holiday seasons.

• Produced “Elves invade Union Square” [http://bit.ly/1n6UsDs]. Project managed: 300 actors; 100 dancers; 3 choreographers; 400 costumes; 10-camera video crew, video director, and editors. Project timeline – 4 weeks from ideation to execution.

CREATIVE SERVICES DIRECTOR :: June 2005–June 2007

Jones Lang LaSalle, Chicago, Illinois

Managed the creative direction and day-to-day operations of the Corporate Creative Department. This team conceptualized, designed and produced all of the proposals, presentations, and marketing collateral for the major business pursuits.

• Created and oversaw corporate brand style guides for all 12 creative departments across the country.

• Initiated an international intranet graphics database to efficiently bring a consistent look to the global brand.

CREATIVE SERVICES LAKE MICHIGAN AREA SUPERVISOR :: June 2004–June 2005

Ernst & Young, Chicago, Illinois

Art Directed and project managed the creative departments in five states for this Big Four accounting firm. Creative services designed and produced all printed material for the firm in the Great Lakes area.

• Project managed and mentored 28 designers and word processors in five cities.

• Streamlined the work flow and color-tuned the printers of these multimillion page a year print centers resulting in a significantly improved workload and color quality.

EDUCATION

• Indiana University, Bloomington, Indiana

• School of the Art Institute of Chicago, Chicago, Illinois

ASSOCIATIONS

• Chicago Cultural Mile – Artistic Liaison

• Collaboraction Theater – Board Member

References and Awards upon request.



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