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Senior Marketing Consultant

Location:
Pickerington, OH, 43147
Posted:
November 26, 2016

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Resume:

Steven Jordan

*** ****** ****** ******: 614-***-****

Pickerington, OH 43147 Mobile: 614-***-****

acxnni@r.postjobfree.com

SUMMARY

I am a dedicated business leader with a solid worldwide record in the creation, implementation, and sale of successful solutions and services.

Seasoned Veteran with 15 years technology experience in product marketing, product management, and field/sales enablement.

Solution evangelist and point person for customers, sales and channels; focused on driving revenue growth and attaining business goals.

Demonstrate proficiency in collaboration with business and technical stakeholders, along with diverse levels of responsibility (C-Level, Director, Manager, Staff).

PROFESSIONAL EXPERIENCE

Jordan Marketing Consultants, Columbus, OH 2015-2016

Acting as Marketing Leader for various clients, I provide short term results and long term strategies to help my clients succeed.

Principal and Owner

Responsible for marketing programs that drive revenue through direct and indirect channels and support long term growth and profitability.

Primary manager of all aspects of the marketing budget, including digital, SEO, event, inbound and outbound marketing.

Accountable for coordination with partners, assuring that all marketing materials meet with standards and messaging guidelines.

Create content according to messaging plan. This include website, sales collateral, channel facing content and events.

Cleo Communications, Chicago, IL 2013-2015

Cleo solutions handle the most comprehensive requirements of MFT enterprise and multi-enterprise integration.

Director, Solutions Marketing

Provided marketing leadership and guidance, based on Pragmatic Marketing, to upper management, forming strategic policy. Travelled to over 30 various types of industry and company events, speaking as a industry expert.

Responsible for go to market for all field/industry campaigns. Did market sizing, created demand generation plans and web content to enable messaging platform and sales enablement. Managed SEO and Adwords.

Managed a team of 1-3 marketing resources, across the U.S.

Led business and solution design opportunities and creating strategic relationships to drive revenue growth, and brand awareness across direct sales and channels. Working with cross functional teams from sales, outside vendors and product while targeting direct sales and channel partners.

Used Salesforce and Marketo to track and validate success of marketing campaigns based on KPIs.

Axway, Phoenix, AZ 2011-2013

A market leader in governing the flow of data, is a global software and services company with more than 11,000 public and private sector customers in 100 countries.

Director, Solutions Marketing

Using Pragmatic Marketing principles, was primary go to market resource for marketing campaigns including; demand generation plans, sales presentations, marketing collateral and SEO. Oversaw 2-3 employees as part of regular duties. Used PeopleSoft and Marketo to manage campaign metrics.

Acted as subject matter expert for solutions sets. Tasked with launching key products in North America.

Speaker at over 40 security and industry events, including GS1 Connect 2013. Also primary speaker for extensive webinar campaigns. Positioned product solutions for cross sell or upsell opportunities.

Led onsite meetings with key customers, (i.e. Proctor & Gamble and Con-Way Logistics) focused on needs analysis, solution architecture and industry knowledge around retail/CPG and manufacturing.

Created ROI/TCO models to help highlight business and technical benefits of products to prospects.

Lead in participation of various industry groups; including AIAG(Automotive Industry Action Group) Supply Chain Steering Committee, ASUG (Americas SAP User Group) and GS1

SEEBURGER, Atlanta, GA 2008-2011

SEEBURGER is a an all-in-one central platform for all integration tasks

Senior Solutions Manager

Primary leader in positioning solutions in North America for both direct sales and channels, leading to an increase of 8% North America revenue. Managed team of 1-3 people.

Provided regular strategic insight to home office in Germany. Prepared collateral, white papers and press releases as an industry and product expert. Used Salesforce and Hubspot to track key indicators.

Regular and routine interaction with SAP and Oracle as channel partners. Responsible for participation in various industry groups; including AIAG(Automotive Industry Action Group) Supply Chain Steering Committee, GS1 and ASUG (Americas SAP User Group).

Lead for trade shows and industry groups, including GS1Connect, SAPPHIRE, AIAG and OpenWorld.

Led onsite meetings with strategic customers focused on needs analysis, solution architecture and industry knowledge; including Butterball, Insight Direct and Sara Lee.

Sterling Commerce, Columbus, OH 2006-2008

Sterling Commerce, a leader in B2B integration, secure file transfer and multichannel selling and fulfillment, is now part of IBM.

Product Manager

Accountable for P/L of a $100 million managed service (SAAS) product line. Led 18 month turnaround of product to first positive growth year in 5 years, focusing on maximizing spend from existing customers.

Managed budget for global product line, launching new SAAS products targeted primarily at existing customers.

Leader of product life cycle (market sizing, conception, requirement gathering, creation of PRD and MRD's; development, release, and post-release activities); focusing primarily on requirements gathering, working with development to manage product content and putting together plans for product releases and enhancements.

Led global teams of 3-6 people in planning and implementation of highly complex software and service projects. Responsible for multiple projects, as well as planning and forecasting of future activity and revenue.

Intellinetics, Columbus, OH 2004-2005

Intellinetics, Inc., is a leading-edge technology company focused on Enterprise Content Management (ECM) solutions for the digital age.

Solutions Manager

Owned all aspects of existing customer relationships in a client-server based software environment in public sector vertical. Used a solutions oriented model to match customers’ key business problems.

Provided detailed input to product development regarding market research related to product enhancement requests. Created marketing plan and materials for new service offerings; including pricing and support plan.

Worked with customers to perform business analysis that could be addressed with relevant technology. Aided customers in budget planning and internal consensus building. Provided project management throughout delivery of services.

Sterling Commerce, Columbus, OH 1996-2004

Sterling Commerce, a leader in B2B integration, secure file transfer and multichannel selling and fulfillment, is now part of IBM.

Solutions Engineer

Provided demonstrations for B2B product set. Subject matter expert in SAAS solution sets, managed services and manufacturing/logistics. Achieved 100+ % of revenue targets for 4 consecutive years.

Analyzed competition and provided input into product management for product development (PRD) and market research (MRD) related to competition and product enhancements. Participated in trade shows on a regular basis.

Performed detailed business analyses at customer sites and mapped those results back to specific technical and business process solutions. Made recommendations for tactical issues, as well as overall strategies. Key accounts included Kroger, Kohler and Harris Bank.

EDUCATION & Achievement

Bachelor of Arts in Economics

The Ohio State University

Technology and Business Advisor; IronLayer Security



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