Marketing and Communications
Resume:
Susan M. Hartmann
Bellevue, NE 68123
**************@*****.***
Forward-thinking, performance driven and innovative senior communications professional with
20+ years of experience delivering cutting-edge public relations and market improvement solutions in academic, non-profit, government and for-profit settings. A creative thinker, problem solver and decision maker who effectively balances the needs of employers with the mission of the organization. Strong communication, interpersonal relations and organizational skills.
Areas of Expertise:
PUBLIC RELATIONS • STRATEGIC PLANNING
SOCIAL MEDIA DEVELOPMENT • MEDIA RELATIONS
PUBLIC SPEAKING • WRITING & EDITING
PUBLICATION DESIGN • RESEARCH
WEBSITE DEVELOPMENT (HTML) • PUBLICATIONS
TRAINING • CURRICULUM DEVELOPMENT
COMMUNITY OUTREACH • MARKETING
CAREER HIGHLIGHTS
Joined a company undergoing expansion as the Communications and Marketing Director; created an effective team of writers and designers to help support corporate goals.
Researched, developed, implemented, measured and analyzed information programs using strategic planning processes.
Developed numerous programs to support corporate goals; planned and directed public information and communication programs.
Restructured and developed social media and website strategies to more efficiently and effectively provide educational benefits and support brand awareness and educational components.
Directed supervision and budget administration in state agencies and for-profit business.
Produced marketing and communication materials to promote interest in purchase of a product or service for government, non-profit and for-profit organizations.
Researched, developed and administered promotional activities to support buying, selling and development of products and services.
Worked with community leaders and membership groups to develop markets.
Presented information and training programs to clients and community leaders.
Compiled and maintained database for electronic storage and retrieval.
Experience writing federal grants for state government agencies.
Developed, prepared and distributed news releases to publicize, promote and inform media and general public.
Arranged and supported educational and special events.
Measured and analyzed integrated marketing and communications program.
PROFESSIONAL EXPERIENCE
DIRECTOR OF COMMUNICATIONS 2015-present
Vision Maker Media - University of Nebraska-Lincoln
Lincoln, Nebraska
As part of leadership team, responsible for planning, developing and managing communication strategy, media relations activities and communications programs print and electronic to meet organization objectives. Provide strategic support to align communications goals with strategic goals. Manage communications activities that promote, enhance and protect the agency’s brand. Coordinate project management of messaging to external audiences. Write material for release to various communications media electronic and print. Supervise, manage and provide leadership for outreach and communications. Coordinate, maintain and manage social media outreach and website. Plan, develop, and manage media relations activities. Develop, coordinate and design annual report for distribution. Develop marketing materials. Work closely with other communications professionals within partner organizations.
Highlights:
Manage communications activities that promote, enhance and protect the organization’s brand.
Develop social media strategy using regular, targeted campaigns
Update and maintained website (HTML)
Doubled number of social media impressions using targeted campaigns
Develop media relationships to benefit agency
Design major publications and developed new educational materials, including brochures, booklets and reports
Supervise student workers
COMMUNICATIONS SPECIALIST TEAM LEADER 2012-2015
University of Nebraska-Lincoln
Lincoln, Nebraska
As part of leadership team, responsible for planning, developing and managing communication strategy, media relations activities and communications programs print and electronic to meet agency objectives. Provided strategic support to align communications goals with strategic goals. Managed communications activities that promote, enhance and protect the agency’s brand. Coordinated project management of messaging to external audiences. Wrote material for release to various communications media. Supervised, managed and provided leadership for outreach and communications. Coordinated, maintained and managed social media outreach and website. Oversaw federal competitive grant application process. Planned, developed and managed media relations activities. Coordinated updates and assessment reporting. Developed, coordinated and designed annual report and other publications for distribution to statewide audience. Developed educational materials targeted to legislators. Worked closely with other communications professionals within partner organizations.
Areas of Achievement:
Served as producer for DVD
Developed social media strategy
Updated and maintained website to meet new mobile-first UNL template
Developed media relationships to benefit agency
Improved design of major publications and developed new educational materials, including brochures, booklets and reports
Supervised student workers
WORKFORCE COORDINATOR (Temporary Federal Grant) 2012
State of Nebraska, Department of Labor
Lincoln, Nebraska
Provided core and intensive re-employment services authorized. Planned, implemented and presented orientation workshops for recipients of unemployment benefits. Facilitated group orientations. Conducted
in-person career counseling using appropriate tools. Provided eligibility assessment meetings. Administered client assessment using assessment and planning tools. Interpreted results and informed clients of outcomes.
Performed data entry and data retrieval. Used technology to log recipient activities and case notes in NEworks program.
Areas of Achievement:
Assisted clients in improving their job search skills
Helped create a workable schedule that met Federal guidelines for client follow-up interviews
MEDIA RELATIONS DIRECTOR 2011
Foundation for Educational Services - NSLP/Inceptia
Lincoln, Nebraska
Implemented strategic plan for promotion and education of activities with marketing. Developed working relationships with media, financial aid and business officer associations. Prepared and distributed news releases.
Coordinated media and public relations requests, wrote and prepared publications. Supported new markets and product development. Identified key issues for discussion by senior management. Promoted sharing of key news items; coordinated employee surveys. Established working relationship with team members and department contacts. Maintained and improved level of service provided to internal customers and external clients.
Areas of Achievement:
Assisted in promoting new brand
Worked with marketing organization to coordinate brand awareness activities
EDUCATION COACH
Lincoln Public Schools 2004-2011
Lincoln, Nebraska
Marysville Public Schools 2003
Marysville, Kansas
Taught multiple levels of secondary-level English and journalism courses. Supervised publication staffs for schools, grades 9-12 (LPS) and grades 7-12 (MPS). Prepared publications budgets and oversaw advertising revenue. Worked individually with students to help prepare them for writing exams. Prepared, implemented and reviewed curriculum plans for each class. Documented student learning objectives and progress.
Areas of Achievement:
Implemented new curriculum to better assist student writers
Developed new strategies for improving student interest in school publications
Implemented Northeast High School’s first digital photography program
Implemented computer training in publication design and digital photography
PROMOTION & DEVELOPMENT COORDINATOR (Position Eliminated by Budget Cuts) 2002
State of Nebraska, Department of Agriculture
Lincoln, Nebraska
Researched, developed, and administered promotional activities to support buying, selling and development of diversified agriculture operations. Worked with community leaders and membership groups to develop markets. Presented information programs to community leaders. Compiled and maintained data on diversified agriculture. Developed publications for distribution to statewide, regional and nationwide audiences. Conducted individual counseling with producers about their operations, procedures and goals.
Performed data entry and data retrieval from department database. Wrote two federal grants that received funding.
Areas of Achievement:
Visited all Nebraska farmers’ markets to partner with organizers and producers
Rewrote Federal grant and obtained continued funding for market vouchers
Developed and successfully obtained Federal grant for meat goat producers
Updated and maintained database information on Nebraska diversified agriculture producers
COMMUNICATIONS & MARKETING DIRECTOR
STA United (Drug and Alcohol Testing Third-Party Administrator) 1998-2001
Lincoln, Nebraska
Supervised communications and marketing department for national drug testing company, including two employees. Researched, developed and administered communications and marketing programs consistent with company's strategic planning process. Measured and analyzed integrated marketing and communications program. Planned and implemented promotional campaigns to key audiences. Prepared communications materials for internal and external audiences. Developed new products for diverse audiences using research process. Oversaw educational and promotional publications. Coordinated advertising materials and created print publications.
Areas of Achievement:
Promotion and sale of new educational products for transportation clients far exceeded initial expectations
Redesigned educational materials increased organization’s presence among clients
Assisted in creating new training strategies for client services
PUBLIC INFORMATION OFFICER II
State of Nebraska, Department of Roads 1996-1998
Lincoln, Nebraska
Developed and coordinated public relations programs and strategies for a statewide agency. Created print materials, advertising, newsletters and promotional pieces. Researched, implemented, measured and analyzed information programs using strategic planning processes. Wrote, edited and designed informational and administrative publications and mass media releases. Created promotional and educational campaigns for distribution to target audiences. Designed publications using desktop publishing. Served as media liaison.
Areas of Achievement:
Implemented new educational public service announcements on Nebraska radio stations
Served on first website redesign committee
Developed and assisted in redesign of agency newsletter
Education
Issuing Institution Qualification Course of Study
University of Nebraska-Lincoln Master's Degree Journalism/Business Marketing
University of Nebraska-Lincoln Bachelor's Degree Journalism/Education
Occupational Certificate
Certification Title Issuing Organization Completion Date Expiration Date
Secondary Teaching State of Nebraska 03/2011 07/2021
Current Professional Membership & Development
Member - International Association of Business Communicators
IABC/Lincoln Chapter – Membership
Recent Board Member
Course title/Workshop Issuing Organization Completion Date
AP News Train University of Nebraska 3/2016
Cause Camp University of Nebraska 3/2016
Workplace Communication University of Nebraska 12/2013
Making the Best Hire University of Nebraska 12/2013
Creating and Managing Work Teams University of Nebraska 12/2013
Performance Management University of Nebraska 12/2013
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