CHRISTINE BUCKENDAHL

Performance Profile

Results-driven, self-motivated, media expert with 25+ years of publishing experience and strong skills in digital content development, marketing, and production. Professional Skills Technical Skills

Editorial, written, and verbal communication

Product development

Content development

Content marketing

Project management

Market research and competitive analysis

Brand identity

Social media and digital marketing

Teamwork

Research and reporting

Project planning /proposal writing

Cost estimating

Budget management

New business development

Social networking

Mobile marketing

Troubleshooting and problem solving

Microsoft: Word, Excel, PowerPoint, Publisher

Professional Experience

Marketing Specialist

Management and Network Services, LLC

December 2013–present

Develop marketing, advertising, and social media campaigns, materials, and reports.

Determine effectiveness of each marketing campaign using measureable criteria.

Compile comprehensive competitive analyses to inform Business Development of the competitive landscape in the managed care market.

Develop and updated company literature, presentations, and training materials.

Attend professional health care conferences to represent company, cultivate customer relationships, and keep current with the managed care industry. Senior Editor

McGraw-Hill Education, Specialized Solutions, Adult Workforce July 2010–October 2013

Managed all metrics and performance standards to ensure revenue and in-stock targets are met for Career Technical Education (CTE) products and programs assigned to me.

Worked with subject matter experts to develop course content in the CTE areas of health care (courses developed: Health Care Science Technology; MedTerms) and information technology (courses developed: Computer Fundamentals; Computer Networking; and Computer Security).

Worked with digital vendors to determine all possible innovative aspects of digital program materials as well as delivery schedules and variables.

Conducted marketing research (surveys and focus groups) to compile competitive analysis and further determine market needs and wants regarding online education programs and products.

Represented McGraw-Hill as needed at conferences and events to cultivate professional contacts, and to stay current on career technical education developments throughout the country. 365 Long Trail

Ostrander, OH 43061

E-mail: acxma0@r.postjobfree.com

Mobile: 614-***-****

Professional Experience, continued

Development Editor

Pearson Education (Higher Education, Careers)

June 2006–July 2010

Successfully supervised a staff of four assistant and associate development editors.

Worked with Editorial Director and Marketing Manager to implement market research activities such as surveys, focus groups, and adoption analyses in all career disciplines including automotive, technical trades, agriculture, hospitality, food and nutrition, fashion, and interior design.

Researched and analyzed targeted competition to determine competitive environment with regard to print and digital content.

Evaluated manuscript content for effectiveness in terms of presentation, organization, pedagogy, learning level, length, art, design, use of technology and competitiveness in the market. Provided direction to authors.

Ensured that all projects adhered to budgets, schedules, internal quality standards, and specs. Production Editor

Pearson Education (Higher Education, Careers)

September 1991–June 2006

Coordinated the production of approximately 20–30 one-, two-, and four-color college textbooks from manuscript to bound book per copyright year.

Managed all aspects of manuscript production including copyediting, proofreading, art creation, photo acquisition, design, permissions, media components, companion websites, author relations, vendor liaisons, and related tracking.

Associate Editor

American Political Science Review, The Ohio State University, Columbus, Ohio January 1990–September 1991

Acted as publisher of scholarly journal. Coordinated the work of in-house staff members, journal contributors, typesetter, and printer to produce a high quality and well-respected academic journal. Education

Certification, Marketing Strategy, Cornell University, 2016 Master of Arts, Journalism, The Ohio State University, Columbus, Ohio, 1988 Bachelor of Arts, English, University of Delaware, Newark, Delaware, 1986 Independent Coursework:

Content Strategy (Coursera, 2015)

Introduction to Logic (Coursera, 2013)

Gamification (Coursera, 2013)

Think Again: How to Reason and Argue (Coursera, 2013)

Marketing 101 (Coursera, 2013)

Design Thinking for Business Innovation (Coursera, 2013)

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