Paula Perrin

Phoenix, Arizona

602-***-**** acxlxo@r.postjobfree.com

https://www.linkedin.com/in/pjayperrin https://www.linkedin.com/in/pjayperrin

https://www.linkedin.com/in/pjayperrin

https://www.linkedin.com/in/pjayperrin

CAPABILITIES

●Writing and Editing: Copy, technical, web, advertising

●Communications Type: Corporate, internal, global, B2B, B2C

●Strategy: Marketing, content, social media, communications, cross-functional, translations

●Formats: Newsletters, case studies, blogs, feature articles, white papers, press releases

●Fields: Software, energy, financial, medical, dental, hospitality

EDUCATION

MA English: Communications, California State University, Long Beach

BA English: Technical and Creative Writing, California State University, Long Beach

EXPERIENCE

Independent, Phoenix, AZ • April 2014 - present

Sr. Contract Writer/Editor

Provide communication consulting, management, and editorial services to clients on a freelance basis, taking on wide-ranging marketing projects. These include direct sales and advertising materials, technical, web-based, and social media.

SkyTouch Technology, Phoenix, AZ • October 2015 - July 2016

Sr. Marketing Writer/Editor, Content Creation, Software (consultant)

Primary role as the “voice” of SkyTouch, providing editorial fuel for the marketing department’s two main objectives; the generation of 500 sales qualified leads per month, and becoming the hospitality technology industry’s thought leader. Objectives accomplished via drip, one-off, email, white paper, trade show, PP presentation, microsites, web content, i.e. all written supportive marketing/sales material.

Highlights

●Launched Hotel Operations Insider and blog as monthly electronic thought leadership vehicles

●Created vital Buyer Insight profiles from actual customer interviews for trend mining

Tiempo Development, LLC., Tempe, AZ • December 2013 - March 2014

Content and Communications Manager, Software Development

Worked directly with the VP of Marketing to design, develop, and deploy lead-generating inbound marketing strategies and materials. Created data-driven content using best practices to leverage social media, the Web, and traditional media to boost leads via the HubSpot model of Attract, Convert, Close, and Delight. Wrote, edited, and published timely blogs, white papers, and sales and technical collateral. Made sure all corporate messaging was fresh and consistent with company business strategies.

Highlights

●Created and maintained company’s first comprehensive Style and Messaging Guide

●Brought all communications in line with new company mission and goals within one month

First Solar, Inc., Tempe, AZ • August 2008 - May 2012

Sr. Marketing and Internal Communications Lead, Renewable Energy

Partnered with all local and global departments producing technical, corporate, and marketing content for social media, websites, videos, case studies, and white papers on a wide array of communications channels. Lead the creation, management, and implementation of internal communications plans for 7,500+ associates around the world, contributing to employee engagement and awareness of the company's road maps and strategies through quarterly podcasts and news publication.

Highlights

●Wrote and launched new corporate website and nine microsites

●Launched The Solar Edge, the company’s global news outlet

Working Words, Long Beach, CA • July 2004 - August 2008

Freelance Writer

Provided sales strategy development to clients on a freelance basis. Covered a wide range of projects from writing start-up content for a new trade show website to editing a successful book of humorous culinary poetry.

Highlights

●Produced quarterly feature articles for PacifiCare Health Systems’ Horizons magazine

●Teamed with Name Badge Productions to launch national plastics recycling trade-in program

Sybron Dental Specialties, Inc., Orange, CA • January 2004 - June 2004

Sr. Copywriter, Medical/Dental

Worked with key decision makers to understand need, identify strategic marketing prospects and create highly-successful online and print advertising and marketing collateral in support of sales staff.

Highlights

●Served as key team member in launch of four new products in six months

●Acted as technical liaison between R&D and advertising, improving project timelines by fifty percent

Holguin, Fahan & Associates, Inc., Cypress, CA • July 2002 - November 2003

Sr. Technical Writer/Editor, Energy

Wrote and edited technical environmental management communications for Fortune 500 global energy leaders such as ExxonMobil, Chevron and Shell. Organized and edited company business proposals and RFPs. Coordinated technical information and data points with stakeholders, sponsors, project managers, sales people, engineers, hydrogeologists, editorial staff and regulatory agencies such as the EPA.

Highlights

●Created and maintained company’s first technical Editorial Style Guide for print and web

●Constructed, wrote, and edited EPA reports for HFA’s Orange County energy clients

Whittman-Hart Interactive, Irvine, CA • November 2000 - June 2001

Sr. Copywriter, Internet Advertising

Supported project managers via strong brand strategy for clients at this global internet advertising agency known for its ability to push creative boundaries. Planned, executed, and tracked marketing programs.

Highlights

●Created web content primarily for Mazda of NA, Pacific Symphony Orchestra and Allergan/Botox

●Tracked on-going market analysis of five campaigns for effectiveness and demographic appeal

Experian Consumer Direct, Orange, CA • June 1999 - November 2000

Sr. Content Writer, Consumer Credit

Supported sales division by raising visibility of key products and services to the consumer market by way of web features on mortgages, credit security and reports, money management, and other financial subjects. Created, measured, analyzed, and optimized online customer experience.

Highlights

●Developed, wrote, and edited four consumer credit sites and finance blogs

●Liaison between Equifax and Creative Services, improving project timelines by seventy-five percent

Tech Snapshot: Microsoft Office Suite, Trello, Salesforce, Dropbox, Pardot, Basecamp, Photoshop Elements, Adobe Acrobat Pro, InDesign SnagIt, SharePoint

Contact this candidate