Brent R. Coad

Home: 204-***-**** Cell: 204-***-**** acxlw4@r.postjobfree.com

Value Offered

Years of experience leading sales organizations and teams to exceed revenue and profit goals.

Proven track record of driving dollar growth as well as client base expansion.

Specialized skills in sales training, coaching and motivating.

Expert relationship builder, channel developer, negotiator and sales strategist.

Key Skills

Market Expansion Strategies

Business & Channel Development

Sales Team Training & Coaching

Complex Negotiations & Sales Cycles

Territory Startup & Turnaround

Strategic Partnership Building

Key Account Management

Forecasting & Market Analytics

Tamarak Industries

June 2012 – Present

National Sales Manager

Lead sales for Heat Assault product line

Proven closer with superior negotiation skills resulted in increasing sales by 230% over four years

Regularly and proactively communicates with clients, persistent in providing them with the best service possible.

Coordinate sales planning initiatives and devise action plans to drive goal achievement.

Initiate product development based on client needs

Identify and drive organic new business growth opportunities

Lead and prepare proposals and presentations as required

Planning and executing market strategies, focusing on increasing market share

Extensive travel to attend Trade shows and industry events

CVC Mobile Security

January 2010 – June 2012

General Sales Manager

Lead a sales team of consultants as well as administrative and technical support

Oversee purchasing as well as inventory controls

Control and initiate website development and maintenance

Hiring capable people to establish and expand a solid client base

Responsible for P&L

Analytics and development of target industries to expand client base

Oversee research and development of new products

Maintain and develop key relationships with clients and suppliers

Direct West Canada, SaskTel

(2006 - 2010)

Regional Sales Manager

Lead a sales team of 20 consultants as well as administrative and graphic design support to establish from the ground floor, a new telephone business directory for Winnipeg and surrounding area

Coach, Train and Motivate individuals into a successful sales team executing a sales plan that I established

Hiring of the right people capable of establishing and expanding a solid client base

Create, deploy and manage all sales territories to capture highest potential revenue

Establish and maintain a strong customer service process to strengthen relationships and develop a partnership mentality

Effective performance management process

Top Drawer Closets

(2004 – 2006):

General Sales Manager (Partner)

Responsible for the sales and marketing of high-end wood laminate as well as wire closet organizers within the Manitoba market place

B2B sales to Home and Condo Builders and Developers

Sell directly to prospects and customers in their homes

Established and maintained a sales agreement to have product displays in all Home Depot stores in Manitoba

Custom design, supply and install closet organizers in both renovation and new home & condominium construction

Warehouse and maintain inventory of various hardware and components

Successfully developed and executed strategies on key accounts

During this period I also had a 8 month contract as the Sales & Marketing Manager with Canstar News

Trader Classified Media (1998 - 2004):

Sales Manager of Year Western Canada

(2003)

District Sales Manager

Effectively and efficiently directed sales and marketing in Manitoba to over-achieve both revenue and profit margin targets

Motivated and coached a team of 12 account executives

Consistently performed territory analysis to redeploy and expand the sales team

Developed strong client relationships by regularly making dual sales calls as well as refine sales skills of the account executives

Determine pricing structure for each product

Identified and developed relationships with influential associations and business groups to solidify the company position of a market leader

Developed new products and initiated possible acquisitions to expand the client base and increase market share

Develop and establish a successful national website that resulted in a new profit stream

Education

University of Manitoba Winnipeg, MB

Project Management

Strategy – The Key to Potential

Coaching for Results

Xerox Winnipeg, MB

Strategic Selling Course

Psychology of Sales Call Reluctance

Fear-Free Prospecting & Self-promotion

SPQ Gold, Sales Development Training – Service Quality Center

Budgeting Skills for Professionals – Skill Path

The Dale Carnegie Sales Course

Technology

Enterprise, Sage ACT, MS Office (Word/Excel/PowerPoint/Access)

Community Involvement

Member, Manitoba Regional Building Committee

Member, Manitoba Institute of Management

Past Member, Manitoba Home Builders Assoc., Professional Property Managers Assoc., Building Owners & Managers Assoc.

Volunteer, Public Speaking Course

Participant, a variety of community and church projects

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