GENE RUTKEVICH

Address: **** *** ******, ********, ** 95008

Phone: 408 -500-9716

Email: acxlvi@r.postjobfree.com

Product marketing / New business and alliances / Sales management

CAREER SUMMARY: A goal oriented and highly talented sales, marketing and business development professional. Grew multiple product lines, developed new markets and products.

SKILLS

• Major accounts, sales management, product marketing

• New business and partnership creation Dear Sir/Madam,

• New product definition, MRD, PRD, roadmaps

• Strategic planning, execution, organizing

EXPERTISE

• Power management, MOSFETs, PMICs, motor control, wireless power

• Embedded MCUs, CPUs, ASICs and SOC solutions

• Industrial IoT, wearables, UAVs, consumer, mobile, industrial

MEMS-based sensing systems, GPS, Sensor hubs, and inertial navigation

• Graphics ICs, Embedded LCD and EPD (ePaper) ASSPs

PROFESSIONAL EXPERIENCE

QUALTRE INC. Fabless MEMS Company

Director of Sales, 2014 – Present

PERSONAL RESPONSIBILITIES

• Sales of MEMS gyro sensing products in Americas

• Development and implementation of sales, go-to-market and channel strategies

• Business development, channels, reference designs

SELECTED ACHIEVEMENTS

• Identified 3 target vertical markets and developed business with 3 top players Developed Sales funnel of over 60 accounts with potential revenue of $7M

• Developed sales channel for 2nd tier and broad markets

Markets: Industrial IoT, UAV, Gimbals, Automotive ADAS, and GNSS

Major Accounts: TOPCON, Garmin, Trimble, 3D Robotics, Qualcomm

OXIRATE INC. Early stage start-up.

Partner. Sales and Marketing, 2012 – 2014

PERSONAL RESPONSIBILITIES

• Development and implementation of marketing plan, go-to-market strategy

• Investor relationships

• Business development and partnerships, sales collaterals

SELECTED ACHIEVEMENTS

• Identified 3 vertical markets and developed business with #1 player in each.

• Identified major "ecosystem" players and developed 4 partnerships with them

Markets: Wearable IoT, Vital signs monitors, Wellness, and Health, First responders

Major Accounts such as Motorola (Mobile, Fire safety), Samsung Mobile, Google, Icon Fitness, Garmin, Life Fitness

EPSON ELECTRONICS AMERICA CORP. IC Business/Sensing solutions BU

Director of Marketing, 2008-2012

PERSONAL RESPONSIBILITIES

• Managed diverse line of Epson IC products (ICs, Power, and Sensing solutions including sensor hub, IMU, GPS, Modules)

Promoted MCU based solutions such as: MCU with ePaper driving capabilities, ANT and BTLE stacks/modules, flow meter and sports watch/wearable sensing solutions

• Managed team of marketing application engineer/managers

• Business strategy, business creation, major accounts, collaterals, tradeshows, product launches

• Sales channel (directed 4 RSMs, 11 rep firms, and 3 major distributors)

• Major partnerships and alliances including wireless power solutions

• New market development and demand creation for ePaper, Wireless Charging, Wireless BLT/ANT modules and Sensor solutions

SELECTED ACHIEVEMENTS

• Grew EPD (ePaper) controller business 300% over 2 years

• Developed 3 partnerships with key CPU OEMs resulted in 7 reference designs.

• Rolled-out new Sensing Solution product line

• Developed and managed new sales channel for sensing product line including 12 direct accounts and 2 distributors

Markets: Wearable IoT, Mobile, Automotive Infotainment, Wellness and Healthcare, Military and First responders

Accounts such as Honeywell, Motorola, Broadcom, QUALCOMM, GE, Whirlpool, Amazon, Barns & Noble, J&J, Bayer, GE Medical, Siemens Medical, Roche

NEC ELECTRONICS AMERICA CORP. Power Management Division

Marketing Manager, 2004 – 2008

PERSONAL RESPONSIBILITIES

• Managed team of marketing and application engineers

• Business strategy, major accounts, collaterals, tradeshows, product launches

• Focus sales promotion to computing, server and storage markets thru existing NEC channel

• Major partnerships and alliances with upstream suppliers in DC/DC market

• New product definition for computing, server and storage markets

MAJOR ACHIEVEMENTS

• Rolled-out a new product line of high-performance MOSFETs

• Grew revenue over 80% every year by developing new account base,

• Defined and developed a PMIC (Power management IC) mobile computing Intel chipset, as well as several MOSFETs and DrMOS solution for server markets with revenue of $100M over 3 years

Markets: Mobile, Consumer, Computing, Server and Storage

Accounts such as Motorola, Lenovo, Intel, Dell, HP, Tyco, IBM, TI, ADI, Intersil

NEC ELECTRONICS AMERICA. Microcontroller Division

Marketing Manager, 1997- 2004

PERSONAL RESPONSIBILITIES

• 8-,16 - and 32-bit microcontrollers product line

• Managed group of product marketing and application engineers

• Business creation and product marketing

• Collaterals, trade shows, product management

• New product definition, pricing, and strategic marketing

MAJOR ACHIEVEMENTS:

• Development of new accounts with $20M + upside potential

• Developed Blood glucose meter, Home Automation and Appliance segments with $30 revenue over 4 years.

Accounts such as Honeywell, GE, Motorola, Compaq, Nortel, Siemens and Philips, Roche, J&J, Abbott

S-MOS SYSTEMS, INC. MCU group

Sr. Product Marketing Engineer, 1996-1997

PERSONAL RESPONSIBILITIES

• 4- and 8- bit MCU and SRAM product management

Development and support of key accounts.

EDUCATION

M.S. Electrical Engineering (equivalent) - Moscow University of Electronics & Mathematics (MIEM)

B.S. Industrial Engineering (5-year program) - Moscow State Textile University

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