Allen Bach

Mobile: 330-***-****, Home: 330-***-****

acxlrr@r.postjobfree.com

*** ******* ****, *********, ** 44281

Profile

• Trusted professional delivering thought leadership and business-building insights for successful organizations and brands

• Strategic, innovative and collaborative as an effective team leader and individual contributor

• Big picture thinker with deep proficiency in market research, analytics, business and brand planning

• Skilled in team building, developing productive relationships with internal and external partners, and synthesizing insights from best-in-class research

Experience

AB Insights, LLC – Wadsworth, OH 2015 to present

• Market Research consultant for various clients in CPG, Foodservice and Media industries The J.M. Smucker Company – Orrville, OH 2004 to 2015 Director, Consumer & Market Insights

• Leadership: Led insights development and fact-based, decision support for portfolio of iconic brands during historic period of Company growth as 4x growth demanded more and better insights

• Strategic: Directed consumer segmentation across 5 key product categories (Fruit Spreads, Peanut Butter, Coffee, Baking, Oils) that created enterprise-wide impact. Insights laid foundation for business planning, marketing programs, innovation and record-setting advertising

• Innovation: Pivotal role in positioning and successful launch of new products delivering incremental sales, share and profits, including:

- Folgers K-Cups: IRI New Product Pacesetter award winner with $123M in Year 1 sales and 14% share of important K-cup segment within evolving Coffee category

- Dunkin’ Donuts Ground Coffee: $500M+ in cumulative sales since introduction and among most profitable items in Company

- Jif To Go, Jif Whips, Jif Bars: Innovations in convenience and indulgent snacking with 2015 sales exceeding $50M

- Smucker’s Orchard’s Finest: Strategic launch of premium offering quickly achieved #2 segment share while lifting profitability and brand relevance in mature category

- Pillsbury Funfetti, Smucker’s Uncrustables, Crisco healthful oils (Olive, Omega-3, Natural Blend) innovative brand extensions driving topline sales and enhancing brand equity

• Analytics: Numerous contributions and business impacts from analytics & research programs:

- MMA insights helped drive 48% improvement in marketing efficiency over 5-year timeframe, a notable achievement in era of intense competition, commodity price inflation and emergence of digital marketing

- Identified pricing/promotion opportunities that resolved volume issues across key accounts

- Strategic research supporting key initiatives: category research and corporate positioning for China market, shopper insights for Smucker Innovation Center, J.M. Smucker Company Store & Café

• Development: Recruited, managed and mentored a high-performing team of insights professionals who came to be regarded as a center of excellence and whose contributions elevated role of Market Research within Company. Improved existing research programs and developed new, innovative processes while effectively managing growth in team size (2 to 7) and budget ($3M to $10M) 2 Allen Bach acxlrr@r.postjobfree.com 330-***-****

Wendy’s International, Inc. - Dublin, OH 1998 to 2004 Senior Global Marketing Research Analyst

• Managed market research programs for domestic & international businesses including: development of new menu items, product sensory testing, brand tracking, industry & consumer trends, NPD CREST analyses, market entry and Company acquisitions

• Innovation insights contributed to successful launch of Garden Sensations salad line, Super Value Menu and core menu items, and numerous promotional sandwiches The Scotts Miracle-Gro Company – Marysville, OH 1993 to 1998 Assistant Product Manager

• Teamed with Marketing Director to exceed sales & profit goals for Company’s key business unit

• Extensive marketing and product line responsibilities for Consumer Lawns business including Scotts Lawn Pro, Warehouse Club (Costco, Sam’s Club, BJ’s) and Canadian retail accounts Marketing Research Analyst

• Foundational career assignment. Heavy analysis and reporting of primary consumer research, market share and sales data

Education

M.B.A., Case Western Reserve University, Cleveland, OH

• Marketing Concentration

• Internship with Mayo Clinic (Rochester, MN)

B.S. Business Administration, The Ohio State University, Columbus, OH

• Finance major

• President’s Academic Excellence Award, Phi Kappa Phi, Beta Gamma Sigma Honor Societies

• Internship with NCR Corporation (Dayton, OH)

Additional Information

• Deep proficiency in all types of qualitative and quantitative market research across CPG, Foodservice and B2B industries

* Segmentation

* Brand Positioning & Messaging

* Copy Testing

* Innovation

* Concept & Product Optimization

* Package Testing

* BASES forecasting

* Sensory Testing

* Ethnography, IDIs, Focus Groups

* Analytics/Modeling: MMA, price & promotion,

market structure, panel analyses

* Analyses of Custom and Syndicated Data Sources

(IRI, Nielsen, NPD, Yankelovich)

* Shopper Insights

* Brand Equity Tracking

* Consumer & Marketplace Trends

* B2B Research

* International Research

• Skilled in generating business-building insights for prominent categories and leading brands

* CPG: Smucker’s, Jif, Crisco, Pillsbury, Eagle Brand, Folgers, Dunkin’ Donuts, Café Bustelo

* Natural/Specialty Foods: Santa Cruz Organic, R.W. Knudsen, White Lily, truRoots, Sahale Snacks

* Foodservice: Wendy’s, Tim Hortons, Coca-Cola, Folgers, Smucker’s, Sugar In The Raw

* Lawn & Garden: Scotts, Miracle-Gro, Ortho, Peters, Hyponex

• Professional affiliations held: National Coffee Association - Market Research Committee, The NPD Group - Advisory Board Member, The Ohio State University - Young Alumni Academy Mentor Program

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