C HERYL KEEL

*** ****** ****, ************, ** **211

acxlll@r.postjobfree.com

Phone: 904-***-****

D ESIGNER

S ummary of Qualifications & Professional Experience

Self-motivated designer with over 9 years of professional experience. Familiar with all aspects of a fashion

company including creative design, technical design, trim development/design, pattern making, pattern grading,

sample making/garment construction, branding, marketing, social media, sales (both retail and wholesale),

importing/exporting, sample loans, conducting/managing/styling photoshoots, managing ecommerce website,

photo selection and retouching, developing and printing lookbooks and linesheets. Proficient in Adobe Creative

Suite, Shopify and MailChimp software.

P rofessional Experience

O la Vida New York, NY & Jacksonville, FL 2011 - Present

Creative Director / Designer

Spearheaded brand creation, design and development of this luxury swimwear collection inspired by

the fusion of architectural elements with beach style.

Ola Vida received extensive press, magazine features and a celebrity following. Over 40 unique Ola

Vida designs have been featured by Sports Illustrated Swimsuit who praised Cheryl Keel as a master of

the one-of-a-kind swimsuit

Conceptualized seasonal collections, themes, silhouettes, fabrics, color palette and details.

Established branding and a consistent image across all logos, labels, hangtags, custom hardware, print

media, trade marketing, website and presentations.

Led design execution and personally developed all patterns to ensure Ola Vidas consistent quality and

fit.

Constructed first sample of each design to identify and eliminate any discrepancies between pattern and

construction.

Conducted fittings and alterations prior to grading patterns.

Managed prototype through sample development, working closely with factories on timing, style

updates, fit comments and corrections.

Traveled to meet with buyers at various retailers to present seasonal collections for wholesale orders.

Managed retail ecommerce website including inventory management, new product addition, customer

service, shipping, and returns & exchanges.

Inspected and packaged all wholesale and retail merchandise for shipment - both domestic and

international orders.

Collaborated with photographer on layout of seasonal look books.

Managed and updated all social media outlets to include creative design, photography, retouching and

written copy.

Cheryl Keel Page 2

acxlll@r.postjobfree.com

Phone: 904-***-****

K eiko New York New York, NY 2010 - 2011

Assistant Designer

Worked with designer to research and select fabrics and trims specific to swimwear and lingerie.

Attended and participated in model and customer fittings and alterations.

Coordinated sample loans and returns with magazines, stylists and photographers.

Communicated regularly with sales showroom to maximize continuity.

Worked with graphic designer to update and maintain website as well as create mass emails.

Defined and adhered to time and action calendar.

Attended Miami SFA Swimshow 2010 as brand representative.

F reelance W ardrobe S tylist New York, NY 2007 2012

M tv Various film promos

S ony Records - Music Video

H arlan Bel New York, NY 2007 - 2009

Assistant Designer

Worked closely with designer to develop seasonal collections, silhouettes, fabrics and color palettes.

Conducted market research for upcoming seasonal collections.

Sourced fabric and trim and coordinated timely production of custom materials.

Established and maintained relationships with external vendors including fabric and trim.

Acted as liaison and attended all meetings between designer and factory, pattern maker, modeling

agencies and PR company

Attended sample fittings and aided in alterations with patternmaker and sample room.

Regularly visited factories during production to assure accuracy of execution and adherence to timeline.

Created and edited linesheets, flat sketches, press packets, cost sheets and spec sheets.

Worked with graphic designer to create branded materials and maintain website.

Created and managed work itinerary for fashion interns from FIT and Parsons.

Assisted designer with creative direction for fashion show to include model casting, venue selection,

inspiration, theme, music, hair and makeup, styling and photographer.

E ducation

F lorida State University Tallahassee, Florida 2007

Bachelor of Science Apparel Design

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