Amy L. Johnson

acxkwz@r.postjobfree.com 801-***-****

Product Development & Marketing Manager

Qualifications Summary

Product & Brand Development • Product Positioning • Marketing Communications

Integrated Marketing • Team Leadership • Copywriting • Market Research • P&L Management

Career Highlights

Overseen the development and launch of 20 products at dōTERRA’s 2016 convention, resulting in over $5MM in sales to date

Developed and implemented a brand review system for product roadmap planning

Directed all aspects of the Product Showcase at dōTERRA’s global convention for three years

Created and launched the Genesis PURE Youth Renew skin care line and HealthTrim weight loss system, producing over $3MM in sales

Career History & Achievements

dōTERRA April 2013-Present

Manager, Product Marketing, Essential Oils and Personal Care

Direct two teams that develop, market, and manage the essential oils and personal care brands. In charge of the product roadmap, branding and marketing strategy, P&L management, and ROI. Lead cross-functional teams from product concept to launch. Conduct market analysis and oversee product lifecycle for designated brands.

Developed and launched over 60 products, resulting in incremental sales over $200MM

Created the Aromatherapy Essential Oil System, accounting for $15MM in sales to date

Manage and mentor team members to grow in their positions. Two team members have been promoted under my direction within the last year

GlyMed Plus 2010 – 2012

Manager, Product Marketing, Essential Oils and Personal Care

Overseen all marketing, communications, advertising, and social media initiatives. Updated the GlyMed Plus brand and three corporate websites with a new, modern look. Negotiated advertising contracts and obtained monthly press coverage from a variety of media outlets. Directed marketing and graphic design efforts for both print and electronic ads.

Improved account acquisition by updating the GlyMed Plus brand throughout print and digital media

Negotiated advertising and editorial contracts that increased press coverage by 20%

Genesis PURE 2008 – 2010

Product Development & Marketing Manager

Managed all product development and marketing for Genesis PURE products. Created marketing materials and directed graphic design for web, print, and packaging. Presented business plans and proposals to executives. Developed and implemented strategic marketing plans.

Launched the Genesis PURE HealthTrim weight loss system and Youth Renew skin care line, producing over $3MM in sales

Keynote speaker at Youth Renew launch in Korea and 2009 global convention

Tahitian Noni 2005 – 2008

Product Development & Marketing Manager

Overseen the life cycle of assigned products, from concept to global launch. Researched and analyzed market share. Conducted competitive analysis and remained current on industry trends. Collaborated with sales team to increase sales, enlist new consumers and generate enthusiasm for products. Presented to upper management in a variety of settings and conducted trainings at global conventions.

Created the Tepoema facial care home party system which increased sales by 20%

Developed customized packaging for the Tepoema product line, improving functionality while maintaining profit margins

NuSkin 1990 – 2005

Product Manager

Developed and managed the Scion product line in emerging markets. Created business plans, brand reviews, product concepts, and marketing collateral. Assisted in the management of Nu Colour cosmetics line. Collaborated on formulas, product positioning, and marketing strategy.

Overseen the reformulation and branding of the Scion product line

Assisted in re-branding the Nu Colour cosmetics line, updating over 100 SKU’s with new

packaging, artwork, and marketing collateral

Education

2015 Bachelor of Science, Community Health Education Utah Valley University, Orem, Utah

Certifications

2015 Certified Health Education Specialist National Commission for Health Education Credentialing, Inc.

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