ALEXANDRA GALINDEZ

*** ***** **** **** *****, Roslyn Harbor, NY - acxkrx@r.postjobfree.com - Tel: 305-***-****

Results-driven General Manager with 15 years of Marketing and Brand Building experience. Launched case-study brands: Red Bull Energy Drink, Glacéau VitaminWater and SmartWater, led digital transformation for Food and Beverage brands at Facebook and led BluePrint Brand re-invention and re-launch. Areas of expertise include:

General Management

Business Development

Brand and Marketing Strategy

Sales Leadership

Market Research, Measurement and Analysis

Digital Transformation

PROFESSIONAL EXPERIENCE

BLUEPRINT (HAIN CELESTIAL), NEW YORK

General Manager, BluePrint Juice and Functional Beverages June 2015 - Present

Lead the brand reinvention for BluePrint across all functions: Marketing, Sales, R&D / Innovation, and Operations:

Implemented in-depth market opportunity analysis and category sizing

Built and trained cross-functional team for brand re-launch

Introduced four NEW product lines to fully expand brand’s distribution across all sales channels including Natural, Conventional, Club and Ecommerce

Implemented revamped brand and go-to-market retail and online strategy

FACEBOOK, NY April 2014 – June 2015

Client Partner, Restaurant

Serve as a digital transformation and strategic consultant to top restaurant companies pursuing brand and sales growth by leveraging Brand Marketing, Customer Acquisition and Retention strategies:

Partner with clients, creative and media agencies to integrate Facebook and Instagram into the Business Planning Process - Leverage customer segmentation, insights, creative, media and measurement capabilities.

Position Facebook and Instagram as a core component of the consumer experience and Marketing mix

Drive Executive-level and franchisee enrollment in the concept of Personalized Marketing at scale

Implement campaigns and leverage real-time insights and performance to drive incremental investment

PRUDENTIAL FINANCIAL, NJ September 2012 – March 2014

VP, Marketing - Women and Multicultural Segments

Led the Sales Distribution and Marketing efforts for Prudential's Women and Multicultural segments including:

Growth and sales strategy development for three retail and two institutional businesses

B2B partnership development with third-party firms: Wells Fargo, Edward Jones, Morgan Stanley, LPL, etc.

Consumer Marketing and Advertising at the business-unit and Master Brand level

UNIVISION, NEW YORK, NY January 2011 – September 2012

VP, Client Development Group

Served as the Marketing consultant and strategy lead to Coca Cola, Wendy’s, and Church & Dwight:

Conducted “Size of the Prize” analysis of sales potential to be achieved from Hispanic Marketing

Developed and implemented brand big idea and “go-to-market” plan and measurement

Led digital, network and local television and local radio teams to account growth

BURGER KING CORPORATION, MIAMI, FL 2006– March 2010

Director, Multi-Cultural Marketing

Led the African American and Hispanic Multi-Cultural effort in the US:

Led the Multicultural Center of Excellence at Burger King managing $40 million in advertising dollars

Provided strategic direction to cross-functional teams in all areas of the business including Advertising, Promotions, Merchandising, Product Testing, Consumer Insights, and Performance Analysis

Led five partner agencies including African American and Hispanic Advertising Agencies of Record

GLACÉAU VITAMINWATER AND SMARTWATER, MIAMI, FL 2003 - 2006

Regional Marketing Manager

Launched the VitaminWater and Smartwater Brand in the Southeast United States:

Implemented the “Paid, Owned, Earned” launch strategy for full distribution of the brand at retail

Enrolled the country’s largest distributors achieving the second highest sales territory in the country

Drove topline sales and velocity in territory setting brand up for $4.2 billion Coca Cola acquisition

RED BULL ENERGY DRINK, MIAMI, FL 2001 - 2003

South Florida Field Marketing Manager

Developed and implemented the Marketing strategy that led to the successful launch of Red Bull in South Florida:

Developed Marketing programs for full distribution of the brand at retail in South Florida

Led Field Marketing initiatives driving consumer demand in on-premise and off-premise accounts

Implemented the company’s first Hispanic initiative which led to the withdrawal of primary competitor

Executed the company’s first music series which increased sales in target accounts by 30%

WUNDERMAN, MIAMI, FL 2000 - 2001

Manager

Led LATAM promotions, Direct Response and Advertising for Discovery Networks, MasterCard, and Club Med

MASS PROMOTIONS, MIAMI, FL 1997 - 2000

Account Executive

Managed all the activities involved in yearly Hispanic promotional campaign for General Mills and Kraft products including National and Regional promotions and Public relations efforts

MEMBERSHIPS / AWARDS / TRAINING:

2009 – 2014 – Association of National Advertisers member

2009 – Promo Magazine Feature - “Best in Class” Grassroots Marketing – Burger King

2013 – 2014 – Granum Advisory Board member for Financial Services Thought-Leadership

EDUCATION

University of Miami, Coral Gables, Florida, December 1996

Bachelor of Arts in Advertising and English literature with a Minor in Marketing, GPA: 3.8/4.0

Dean's List; Provost's Honor Roll; Phi Kappa Phi and

Academic Honor Society; Golden Key National Honor Society

Contact this candidate