Sales Customer Service

MATS U. CEDER

*** ******* ***, *********, ******** 48306 Mobile Phone 330-***-**** E-mail ****@***********.*** www.linkedin.com/in/mats-ceder-7200559

SUMMARY

A forward-thinking and highly strategic senior business operations executive with experience in sales and marketing, operations, and P&L. Leverages unique strengths in organization leadership, business assessment, strategic planning and deployment, and establishment of vision and direction.

Extensive experience in global markets and product development as well as in mergers and acquisitions, from prospecting to integration. Recognized as a continuous improvement leader. A high-energy change agent with high expectations for results achieved through leadership, communication, and sound judgment.

Full P&L, Cash Flow and Balance Sheet experience. In depth success in turn arounds and post-merger integration. Strong business assessment, strategic planning and on target strategic deployment capabilities. A "results through people" leader. Bi-lingual English, Swedish, Norwegian and Danish.

Specialties: Executive/General Management - Merger/Consolidation - Market Strategy/Market Management - Sales Management - Brand Management - OEM & Distribution Channel Development - Product Management - Product Development - Lean Advancement/Continuous Improvement - People Development & Motivation.

Unique Strengths: Organization Leadership; Business Assessment, Strategic Planning & Deployment, Establishment of Vision & Direction, Communication/Motivation, Results Tracking & Achievement, dual citizenships – American and Swedish

KEY ACCOMPLISHMENTS AND CORE COMPETENCIES

Operations: Implemented complete manufacturing operation system (TPS) and gained 24% increased throughput.

Key Account Management: Focused on helping customer find unmet needs in manufacturing of high-speed food and packing machines, with technical and logistics expertise. Increased revenue over $1.0M annually.

Strategic Pricing: Focused on gross margin improvements through targeted and educated pricing policies. Improved GM with 3.0% in a $200M + division

Business Development: Identified customers’ unmet needs to develop unique solution that saved customer money and increased production time with 10%

Technology: Implemented new CRM and ERP systems at Destaco and Genesis (Salesforce.com and Oracle) allowing real-time information and global connectivity

LEADERSHIP EXPERIENCE

DESTACO CORPORATION - Global leader in work holding and Automation Auburn Hills, Michigan

President 2014-2016

Full global $200M P&L ownership. 800 employees spread over 14 Operations in 9 countries. Served customers in several markets, including automotive, aerospace, life sciences, nuclear, and general industry, with focus on delivering value-added solutions for global customers such as BMW, Ford, ATS, Kuka, and Boeing through both direct sales and channel partner distribution. I was brought onboard to resolve Unique challenges such as global branding, manufacturing footprint, New Product Development and end-market basket.

Reinvigorated focus on safety with implementation of DuPont STOP. Reduced TRIR with 1.2 globally

Consolidated three factories of operations in U.S. into one operation with steady-state savings of $6.5M annually (Finalized two).

Consolidated Brazilian manufacturing operation with other Dover operations to save $1M annually

Created and implemented $6.2M capex plan to update critical machines to increase throughput and improve quality.

Created global life science and nuclear division to fuel global growth with significant opportunities uncovered.

Built global key account management program to drive global growth increasing revenue with 8%.

Implemented global manufacturing metric and visual management.

Instituted new product development stage-gate process to assure timely product development and launches. Increased from 0 on-time launches to 11 in two years.

Focused on global sourcing, with 25% spend in best-value countries.

GENESIS CORPORATION - Global leader in mobile shears and demolition attachments Superior, Wisconsin

Vice President and General Manager 2009-2014

Full global $74M P&L ownership. 155 employees with two global manufacturing operations. Simultaneously held VP position with IES holdings. Lead sales, product development, manufacturing, and accounting. Managed business through two severe downturns and stayed profitable. The company was challenged with slow global growth, diversification into other markets, production bottlenecks, poor quality and new product development stagnation when I was brought onboard.

Propelled sales from $33M to $74M

Drove significant EBITDA improvement from 7.7% to 32%.

Reduced TRIR from 15 to 0.

Increased on-time delivery from 85% to 98%.

Improved warranty spending from 1.8% to 0.36% of sales.

Achieved increase in inventory turns from 4.1 to 7.4.

Implemented Toyota production system and increased productivity by 24%.

Launched market-driven management/business development process to drive market diversification

Sourced, acquired, and integrated European acquisition.

Established sales footprint in Asia Pacific and Latin America.

PALADIN BRANDS – Manufacturer of couplers and attachments Akron, Ohio

Director of Business Development 2008

Oversaw all business development for the Heavy Construction Group. Managed OEM sales and strategic growth objectives. Developed strategies and tactics for protection and profitable growth. Facilitated OEM customer relationships globally. Implemented strategic pricing program. Instituted market-driven management.

Created and implemented new product development process, launched 3 new products in one year

Built OEM and rental sales force

Managed through severe downturn in the construction market

Created sales representation in Latin America.

ADDITIONAL EXPERIENCE

PARKER HANNIFIN, Cleveland, Ohio, Vice President of Sales and Marketing, 2006-2007. Held global responsibility for all business development for instrumentation group as well as strategic pricing and channel management. Managed P&L for instrumentation in Canada ($20M operation). Oversaw business development in Latin America. Instituted market-focused distribution. Increased top-line sales for group 14.4% in FY07 to reach $300M. Improved quote conversion 10% with strategic pricing. Developed and implemented go-to-market plan for Latin America. Instituted market focus in oil and gas markets. Started market focus in chemical and Petro Chemical markets.

Division Marketing Manager, 2003-2006. Oversaw all sales and marketing activities, including strategic pricing, distribution, product management, product support, customer service, business development, and forecasting. Implemented market-driven management. Improved division gross margin by three percentage points. Achieved 27% revenue increase in FY05 and 15% revenue increase in FY06, achieving total revenue of $234M Rationalized product groups to drive toward Tier 1 product use. Created new product development process. Decreased headcount from 49 to 37, still producing at same level of output.

Business Unit Manager and Marketing Manager, Chicago, Illinois, 2000-2003. Oversaw mobile controls divisions trade subsidiary in North America, including P&L, sales, service, customer service, warehouse, import duties, product support, subassembly programs, and quality assurance. Improved customer service (OTD) to U.S. Customers from 71% to 92%. Reduced inventory from $1,4M to $800K. Led marketing activities in North America pertaining to Parker Mobile Hydraulics Systems, such as advertising, trade shows, market management, statistics, and training.

Regional Manager, Mobile Systems Division, Eastern North America, 1999-2000. Directed sales personnel and distributors to meet quotas and goals. Collaborated with all manufacturing divisions to assure goal alignment. Combined sales forces from two acquisitions with Parker’s mobile sales force. Managed nationwide brand sales force during transition period.

MANNESMANN, REXROTH MECMAN DIVISION, Chicago, Illinois, Regional Manager and Market Manager Food Processing, 1997-1999. Oversaw Midwest regional center, including sales, distribution, customer service, and application engineering. Built operation from ground up and increased sales in region from $5.5M to $9.4M.

Operations Manager and Key Account Manager, 1993-1997. Oversaw trade subsidiary in Chicago, with full P&L. Assembled valves and cylinders in local subassembly program to better serve marketplace. District Sales Manager, 1988-1993.

AUTOSERVICE AB (GENERAL MOTORS), Karlstad, Sweden, Sales and Marketing, 1986-1987.

OK VARMESERVICE, Karlstad, Sweden, Sales, Service, and Installation, 1985-1986.

MILITARY SERVICE

SWEDISH ARMY, Karlstad, Sweden, Anti-tank Platoon Chief, 1984-1985

EDUCATION

ALVKULLE GYMNASIET, Karlstad, Sweden, Electrical Engineering, 1984

CERTIFICATION

Certified Commercial Pilot

DUAL CITIZENSHIPS

American and Swedish

LANGUAGES

English, Swedish, Danish, Norwegian

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