P E T E R R E I M E R

*** ****** • Winnipeg, MB • R2M 1N9 • 204-***-**** • acxibb@r.postjobfree.com • https://ca.linkedin.com/in/peter-reimer-06b4a432 PROFILE OF QUALIFICATIONS

Effective and results-driven Dealer Development Manager (Manufacturer’s Representative), General Manager and Sales Manager with experience in manufacturing, agricultural equipment, OTR transportation equipment, automotive, and furniture industries.

Outstanding skills in increasing sales and bottom line profitability of companies through effective sales strategies, analysis, process changes, and people management. For example, doubled sales volumes in three years and increased efficiency by 38% in 12 months for HiQual.

Supervised, motivated, trained, coached, mentored, and engaged sales and multidisciplinary teams.

Trained in professional sales/motivational techniques through industry leaders; resulting in outstanding results in business development, relationship building, closing, and revenue increases.

Innovated unique and industry first sales and marketing campaigns.

Dynamic and motivational speaker–initiate and present dealer and customer education programs.

Advanced computer skills with the ability to troubleshoot IT issues and proficiency in Microsoft Office

(Word, Excel, PowerPoint, Publisher, and Outlook), Act! (CRM), Windows, and Internet. EMPLOYMENT

DEALER DEVELOPMENT MANAGER/MANUFACTURER’S REPRESENTATIVE Calhoun Super Structures • 2015 – Present

Identify potential high performing dealers. Present and close the opportunity of promoting fabric covered structures to expand market share for a leading manufacturer in the Western Canada and U.S.A. territory.

Manage a 20+ dealer base. Develop sales strategies and marketing plans with dealers to drive sales.

Author business plans for new startups and dealers seeking to expand their product line.

Train dealer sales teams on product knowledge and sales techniques.

Perform joint sales calls with sales representatives to act as a technical expert, negotiator, and closer. Deliver sales presentations to prospective large corporate accounts. Write responses to RFPs.

Problem-solve end user warranty and dealer issues to maintain a positive brand reputation. ACHIEVEMENTS:

Established 10 new dealers within 50% of the targeted timeline.

Successful in recovering business in Alberta in a recession market.

Represent Calhoun and dealers at North American trade shows. Effective in generating client and dealer leads.

SALES & MARKETING MANAGER and GENERAL MANAGER

HiQual Engineered Structures Ltd. • Winnipeg, MB • 2010 – 2015

Directed all operations of a manufacturer of fabric covered buildings and livestock handling equipment.

Supervised sales, marketing, administration, and operations. Managed human resources.

Initiated and implemented projects to streamline quality control, production, service and cost controls.

Developed budgets and forecasts. Analyzed financial statements. Introduced a forecasting system.

Negotiated vendor agreements. Sourced suppliers to reduce product and operating costs.

Managed global marketing, made all business decisions, and addressed ongoing operational problems. ACHIEVEMENTS:

Introduced improvements to reduce staff from 45 to 30 while increasing capacity and sales.

Re-engineered job descriptions and staff placement to optimize attitude, morale, and efficiency.

Increased sales by 30% per annum over three years and was promoted to General Manager in 2013.

Managed a major project to recover the company from a fire claim, negotiating millions of dollars.

Restructured the company to facilitate the sale of the Livestock Handling Division to provide growth opportunities for the Fabric Covered Building Division. Participated in sale negotiations.

Expanded the sales force to maximize sales in Western Canada.

Negotiated the purchase of a new invention, a hydraulic calf chute, winning an industry innovation award and creating a new market in North America for handling young calves.

Expanded dealer network by 45% within three years. P E T E R R E I M E R • Page 2

SALES MANAGER • TopLine Trailers Sales • Winnipeg, MB • 2007 – 2009

Directed the sales and marketing operations of one of Manitoba’s most aggressive sales organizations selling transport trailers (generated sales of $13.8 million per annum).

Participated in overseeing company-wide operations within a four-person senior management team involving strategic planning, financial reviews, budgeting, and issue resolution.

Maintained a base of key accounts while supervising an outside sales team in MB, SK, AB, and NW ON.

Delivered product knowledge and sales presentations for clients and internal sales team.

Resolved customer service, operational, and staff issues.

Prepared quotations/RFPs for government, corporate and industrial fleet accounts.

Formulated multimedia campaigns (print, billboard, radio, electronic media and website).

Purchased inventory including negotiating manufacturer discounts. ACHIEVEMENTS:

Promoted to Sales Manager within the first year as the top sales performer.

Introduced processes, policies, and procedures to create a structured Sales Department.

Pioneered and organized customer clinics in all major centres to improve market awareness. TERRITORY SALES MANAGER • RED RIVER EQUIPMENT • Steinbach, MB • 1996 – 2007

Managed the SE Manitoba territory promoting a full line of new and pre-owned agricultural equipment, equipment parts, and service for Manitoba’s largest dealer of Case IH equipment.

Tailored custom financing programs to generate an outstanding closing average.

Fostered relationships with all types of agricultural producers. Represented the company at trade shows. ACHIEVEMENTS:

Recognized as the #1 Sales Producer for the dealership from 1999 – 2007.

National top sales performer–winner of an award for highest national sales of Case IH equipment, “Sales Master”, competing against 100s of representatives throughout Canada.

Expanded personal sales volume from $2.5 million to $10 million per annum.

Pioneered SE Manitoba territory, starting with 0 clients and developed an expansive base.

Spearheaded customer education clinics–managed invitations, set up equipment in the showroom, created and delivered PowerPoint presentations, and responded to inquiries from the audience. Secured prizes by inviting exhibitors to create a trade show environment.

Successful in selling high-valued products, ranging from $1000 to $500,000. GENERAL MANAGER/OWNER • HAPPY DUTCH MILL • Blumenort, MB

Restructured a restaurant, gas bar, and convenience store to achieve profitability. Supervised 16 staff. GENERAL MANAGER/SALES MANAGER • BUDGET FURNITURE • Steinbach, MB

Introduced industry first sales promotions in rural and northern locations. Set up mobile furniture stores and developed marketing campaigns to attract large sales volumes. This strategy was adopted by large retailers on a national level due to its success. Planned/organized extremely successful clear-out sales. SELECTED EDUCATION AND TRAINING

Ongoing learning and self-motivation through comprehensive audio programs through internationally known motivational, public speaking and sales experts (such as Deepak Chopra, Max Lucado, Anthony Robbins, Wayne Dyer and Zig Ziglar)

Professional Development Programs:

• Leadership Mastery Course: How to Challenge

Yourself and Others to Greatness

• The Leader in You

• Public Speaking and Influencing Men in

Business

• 10 Ways to Motivate Your Staff Course

• Psychology of Selling Course

• How to Stay Motivated Course, Zig Ziglar

• Effective Communicating Course

• How to Develop Self-Confidence and Influence

People by Public Speaking

• The Quick and Easy Way to Effective Speaking

• How to Win Friends and Influence People

• The 5 Essential People Skills

• 7 Habits of Highly Effective People Course,

Stephen R. Covey

• 5 Great Rules of Selling Course

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