J E S S I C A L. C A M P B E L L

**** ******** ***** *****, ** 60124

773-***-**** acxi19@r.postjobfree.com

PROFESSIONAL PROFILE

Seasoned collaborative talent proficient in motivating staff and cross-functional teams to achieve aggressive goals and objectives. Combine astute strategic, business and project management skills with a 15-year track record of marketing leadership and analysis that enables market development, lead generation and incremental revenue growth.

Robust, varied experience in marketing communications with a keen visual sense,

excellent writing skills and the ability to translate ideas and design concepts

Confident and concise communicator: able to deliver enthusiastic presentations with clarity

and humor to diverse audiences including all levels of staff and senior executives

An organized and effective project manager skilled at seeing the big picture and identifying

tasks to facilitate on-time, cost-efficient project completion

Strong leader and team player adept at supporting team members

SUMMARY OF QUALIFICATIONS

Marketing Strategies

Segment Strategy Development

Tactical Planning & Implementation

Retail Assortment Planning

Market Research & Competitive Analysis

Corporate Brand Development

Global New Product Introduction

Product Positioning & Key Messaging

Media Planning & Direct Marketing

Internal & External Customer Relations

Project Management

Special Events / Promotions

Content Direction & Development

Public & Media Relations

Partnership Building & Vendor Management

Budget Management & Forecasting

PROFESSIONAL EXPERIENCE

Fellowes Nov 2015 - Present

Fellowes is a global manufacturer of products including business machines, records storage

solutions, workplace management products and mobile technology accessories.

CHANNEL MARKETING MANAGER, MOBILE ACCESSORIES

Champion the strategic development and execution of retail assortment plans, promotions and

marketing programs with the objective of increasing mobile accessories market share and driving

sell-through

Directed multi-functional team to initiate new products introduction aimed at supporting

the launch of the Apple iPhone 7 and iPhone 7 Plus mobile devices. Executed assortments

plans, customer presentations, packaging development and promotional calendar to gain

placement and drive sales.

Collaborated to secure placements with AT&T, Sprint, US Cellular, Meijer, Amazon,

Brightstar, Voicecomm and Tessco by analyzing competitor offerings and NPD data to

create compelling content to arm sales with product messaging, pricing and sales strategies.

Grew Amazon account sales 67% in seven months by developing and implementing a

consistent promotional and marketing calendar using a mix of highly targeted Sponsored

Products, Best and Lightening Deals, VPCs, email and social promotion programs.

SHC: Shop Your Way Business Unit, Hoffman Estates, IL Jun 2014 – Nov 2015

Shop Your Way is one of the fastest growing loyalty programs in the retail industry. It’s the key

strategic area to win for Sears Holdings Corporation.

MARKETING MANAGER, LOYALTY PROGRAMS

Charged with developing compelling strategies and improving marketing execution to drive greater benefit via multiple shopping channels, including in-store, online, and mobile.

Leverage member information to create exceptional member experiences that drive stronger member engagement, ultimately driving incremental sales and profit by moving members to the next stage in their membership cycle.

Owned 4-10 Trippers, Basket Building & Redemption Categories. Managed campaigns to drive increased trips, basket sizes, redemption rates and greater digital engagement of targeted members. Analyzed campaign metrics and performance while recommending enhancements ongoing.

Implemented Omni-channel marketing plan to drive incremental trips and baskets from SYW members with expiring points. Drives $500K+ net benefit per month.

Led cross-functional team and new workstreams to address redemption outlier behaviors that were eroding margin. Program resulted in a $9.M points reduction at Kmart and $25.9M at Sears for FY 2014.

Life Fitness, Rosemont, IL Jun 2004 – Jun 2014

Consistently promoted to positions of increasing responsibility within the marketing department. Life Fitness is the global leader and #1 brand of fitness equipment worldwide.

MANAGER, CHANNEL MARKETING: Jun 2012 – Jun 2014

Directed all channel marketing activities for the $385M commercial club, vertical and dealer markets North America and Canada. Manage annual budget of $775K.

Led 25-member team to create on-site presence for Life Fitness and Hammer Strength brands at key global industry event. Created marketing plan and worked cross-functionally to establish on-site presence, creative direction, special demonstrations and entertainment. Placed corporate speaker on event calendar, defined and shaped presentation scope.

Contributed to increased product sales by leading improved product launch campaign strategies and techniques. Specifically, developed new global marketing launch process, guidebook and digital platform to streamline product launch planning and create consistent, cohesive campaigns to support new product releases.

Successfully managed six new product introductions in a single calendar year. Directed all aspects of launch plan from product positioning and project objectives to creative direction and approval and global rollout of materials.

CHANNEL MARKETING MANAGER, VERTICAL MARKETS: Mar 2009 – Jun 2012

Directed all channel marketing activities for the $115M vertical and dealer markets as well as the Hammer Strength brand in North America and Canada.

Improved sales lead generation and market support by completing segmentation analysis, identifying markets for increased focus and reallocating marketing spend to support findings. Program resulted in new channel tactical support and online presence.

Created new awards program for Hammer Strength brand. Worked with key industry association to secure complimentary submission tool, evaluated nominations and formed committee to select winner. Gained market share and brand exposure by negotiating announcement at national, high-profile event.

Established national event series for Hammer Strength brand. Proposed idea, garnered internal support and oversaw all marketing aspects of events. Generated $3M+ in revenues in the first year, achieved positive brand association in 95% of attendees and set the stage for ongoing annual implementation and international expansion.

ASSOCIATE CHANNEL MANAGER, VERTICAL MARKETS: Oct 2006 – Mar 2009

Directed all channel marketing activities for the $91M vertical markets for North America.

ASSISTANT CHANNEL MANAGER, MILT, EDU, ATH AND PRO TEAMS: Jun 2004 – Oct 2006

Directed all marketing activities for the $40M military, education, athletic and pro team markets for North America.

Performance Communications Group, Chicago, IL Jul 2003 – Apr 2004

ACCOUNT COORDINATOR: Jul 2003 – Apr 2004

Robert Brandt & Associates, Burr Ridge, IL Feb 2001 – Jul 2003

ACCOUNT EXECUTIVE: Feb 2002 – Jul 2003

ASSISTANT ACCOUNT EXECUTIVE: Feb 2001 – Mar 2002

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