Customer Service Sales

FERNANDO SANTIAGO

Contact No.: +971-**-******* /+971-**-*******

Email Address:acxh4j@r.postjobfree.com

Visa Status: Visit Visa

A Senior Retail Executive with 12 years’ experience of extensive management in driving sales, customer service and operational processes. A strong, motivated leader with good interpersonal skills, the ability to build and develop team. Has a proven track record for delivering and exceeding the business plan target.

Key Skills:

Strong Commercial Awareness

People Development

Driving Sales

Customer Service and Leading a team to deliver high standard

Planning and Organizing

Managing, Motivating and Team building

Problem Solving

Resolution Management

Merchandising

CAREER HISTORY:

GMG COMPANY

Largest sporting goods and lifestyle retailer and distributor in the MENA and subcontinent

Region but also established itself internationally. With exclusive retail and distribution

Rights for world famous names such as Adidas, Arena, Babolat, Columbia, Nike, The North

Face, Timberland, Vans, Nike SB and Converse.

Store Manager –May 11, 2015 up to June 16, 2016

Sun and Sand Sports

Sheik Zayed, Dubai, UAE

Responsible for the complete instore operations including people management, achieving sales targets, cost control, stock loss/security, staff recruitment.

Achievements:

Highest Store KPI’s in all Sun and Sand Store in all UAE market especially in Conversion averaging 28% monthly versus 20% target.

Improved store visual/maintenance &merchandising standards.

Reducing stock loss & cost control.

Management Training (Planning, Organizing, Problem Solving).

Achieving the set standard of sales percentage of the company in monthly basis.

M.H. ALSHAYA COMPANY L.L.C., Dubai -U.A.E

Company Profile (www.alshaya.com):

Leading in franchise retailing in Middle East, operating an impressive portfolio of over 30 brands from Europe and USA including (DEBENHAMS, AMERICAN EAGLE OUTFITTERS, NEXT, MOTHERCARE, RIVERISLAND, TOPMAN-TOPSHOP, STARBUCKS) with more than 2350 stores in UAE with 6500 employees

Deputy Store Manager - June 1, 2010 to April 10,2015

American Eagle Outfitters

Deira City Centre, Dubai, UAE

Responsible for opening of the store (also the biggest American Eagle in UAE with 10,000 sq. ft.) including pre-retailing and complete store set up.

Achievements:

Consistently over achieving the sales target for the past 3 years in all quarter era and also the whole year target.

Winner of SHOPPIE on the 3rd Quarter of 2014 in all UAE store brands for having Outstanding Score in Mystery Shoppie Results.

One of the Top 3 performing brand in the UAE.

Excellent store visit results from Brand and Operation Management based from Kuwait & USA.

Developing & Promoting 12 Sales Associate to Visual Merchandising position and 8 Visual Merchandising to Assistant Store Manager.

Training of all staff member with relating in Customer Service, Brand Standard, and Company Policies.

Support and Conduct STOCK TAKE in American Eagle, CASA BLANCA, MOROCCO.

Senior Sales Manager – September 2008 up to May 31, 2010

DEBENHAMS, Mall of the Emirates, Dubai, U.A.E

After 1 year of proven records in Debenhams Deira, City Centre, been promoted as a Senior Sales Manager to manage the biggest Debenhams (KIDS Department 8,000 sq.ft) in Middle East.

Achievements:

Only Department achieved Business Plan Target also beat the Last Year Achievement with 13% up.

Training the whole Debenhams staff including concession brand about ACTIVE SELLING PROGRAMME.

Developing and Promoting 2 Sales Associate into Visual Merchandiser and Administration and also 2 Sales Associate to Assistant Sales Manager.

KPI’s target achieved in quarterly in 3 consecutives period with the Kids Department.

Contribute with a high percentage in overall scores of Shoppie Visit in the whole Store.

Assistant Sales Manager – August 2007 to September 2008

DEBENHAMS, Deira City Center, Dubai, UAE

Responsibilities:

Responsible for achieving the predetermined target for the store through leading MDP and Sales Associate.

Evaluating staff performance and development needs /deciding in store training programs.

Recommending additional trainings requirements, disciplinary actions/terminations.

Initiating promotions.

Aiming in achieving yearly in store audit results.

Responsible for maintaining high level brand standards and customer service through ACTIVE SELLING.

Delivering high level of motivation and development of team members.

Sales Associate (MDP) - February 26, 2005 to July 2007

DEBENHAMS, Sahara Center, Sharjah, UAE

Training Attended:

1.Planning & Organizing (Dubai-UAE)

2.Training Skills (Dubai- UAE)

3.Loss Prevention Training (Dubai-UAE)

4.People Management Training (Dubai-UAE)

5.Commerciality Training (Dubai-UAE)

6.Audit Training (Dubai-UAE)

7.Train the Trainer (Dubai-UAE)

8.Motivation Training (Dubai-UAE)

9.Assessment Training (Dubai-UAE)

10.Profit Management Training (Dubai-UAE)

11.Feedback Training (Dubai-UAE)

12.Time Management Training (Dubai-UAE)

PROFESSIONAL COURSE:

Bachelor of Library and Information Science

Graduated Yr. 2002

SPECIALS SKILLS

Creative Visual Merchandiser

Excellence in doing Training

COMPUTER SKILLS

MS Word, Excel, Internet & etc.

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