TECHNICAL SKILLS

Mac and PC

Adobe Suite

Microsoft Office

SalesForce

ACT! CRM

Qsoft Platform

VALUABLE SKILLS

Management

Strategic Thinking

Branding & Identity

Advertising Concept

Print & Web Design

Digital Photography

Photo Manipulation

LANGUAGES

Fluent

English, French, Spanish

HONORS

Dean’s list

RECOMMENDATIONS

www.linkedin.com/in/sguevara

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SUMMARY

High-performance, dynamic marketing management professional with outstanding experience in campaign strategy, design and deployment, PR, advertising, and project management in highly competitive global industries. Skilled at forging, directing and mentoring cohesive teams that achieve performance excellence and first-rate outcomes.

An exceptionally articulate tri-lingual (English, French and Spanish) communicator with strong critical thinking skills and a consistent record of anticipating problems and finding solutions, while exhibiting superior judgment and a balanced, realistic understanding of issues. Strengths include:

• Skilled in full range of marketing activities from corporate branding and product launch to staff training, direction and performance management.

• Ability to translate complex concepts into understandable terms and leverage professional and technical knowledge into successful marketing initiatives.

• Proven multi-tasker known for attention to detail, outstanding organizational skills and an impeccable client- centric approach delivered with a sense of urgency, accountability and integrity.

• Well-honed ability to execute and deliver high quality integrated marketing communications tools on time, on budget, against strategic goals and tight deadlines.

• Talent for integrating strategies and consistent messages across all communications platforms, including advertising, Google AdWords & Bing campaigns, web, social media, press releases, graphics and trade shows.

• Extensive experience leading teams in global environments. Able to understand, address and resolve complex client issues across international and cultural boundaries. EXPERIENCE

3D Systems, Atlanta, GA. 2015 - Present

3D Systems provides comprehensive 3D products and services globally, including 3D printers, print materials, on demand parts services offering advanced rapid prototyping and manufacturing solutions. Global Director of Marketing, On Demand Manufacturing - Quickparts Strategic online marketing and demand generation programs promoting 3D Systems custom-designed parts manufacturing services. Manage $2.7M+ global marketing budget, including planning and reporting. Campaign strategy, PR and case studies, social media, advertising, PPC campaigns (manage $1.5M+ global budget – Bing and Google), and cross marketing actions including trade shows and events, project management in highly competitive global industries.

• Contributing to marketing effectiveness by identifying market needs and recommending options and courses of action, implementing directives. Help increase customer base by 14% YOY from new active registrants.

• Developing marketing plans and programs for our services; directing promotional support and eCommerce website development, test and launch, increase overall social media network by 82% YOY, decrease CPA while improving spent versus revenue by 4% since 2014.

• Providing marketing support by answering requests from the sales team and global partners with cross marketing promotions and events.

• Determining company presence at conventions, annual meetings, trade associations, and seminars.

• Analyzing statistics regarding market development, maintaining research database by identifying and assembling marketing information, including vertical market, using Dun & Bradstreet and other internal resources.

• Achieving financial objectives by preparing an annual budget for all regions; scheduling expenditures; negotiating with vendors; initiating corrective actions to stay on budget.

• Contributes to team effort by accomplishing related results as needed, with 2 direct reports and 3 indirect reports located overseas.

MARKEM-IMAJE, Kennesaw, GA. 2014 - 2015

Markem-Imaje, a Dover Company, world manufacturer of product identification and traceability solutions with a worldwide network of over 30 subsidiaries and over 40,000 customers. Marketing Manager North America

Create and execute communication strategies targeting global vertical markets such as the food industry, beverage industry, fast moving consumer goods, pharmaceutical and more. Manage $1.3M+ marketing budget, including planning and reporting. Supervise marketing and telesales teams, preparing projects, establishing goals and expectations for four direct reports globally. SEVERINE RIGAUD GUEVARA

T 770-***-**** E acxgnh@r.postjobfree.com

MARKETING

MANAGEMENT

PROFESSIONAL

EXPERIENCE (continued)

GRAVOTECH, INC. NORTH AMERICA AND AUSTRALIA, Duluth, GA. 2006 - 2014 The Gravotech Group is a global leader in the engraving and permanent marking industry with a worldwide network of over 25 affiliates and more than 300 distributors. Marketing Manager North America, Mexico and Australia Create and execute communication strategies for four Gravotech Group divisions, Gravograph, Type3, Propen and Technifor, and for Corporate Office in France. Manage $700K+ budget, including planning and reporting.

• Supervise marketing and telemarketing teams, preparing projects, establishing goals and expectations for five direct reports. Teach staff strategic planning techniques to properly prioritize and remain on-target.

• Tactically plan, formulate, design and execute advertising, promotions and communications across all products and services, targeting 10 micro market segments ranging from personalization to industrial manufacturing.

• Devise and execute traffic-inducing campaigns that successfully generate leads, press interest / editorials and social media buzz, with 100,000 YouTube hits within 12 months.

• Boosted leads up to 300% YOY by sending the right message to a targeted audience.

• To ensure project timeliness and remain abreast of multiple concurrent global projects; developed meticulous planning system that includes action plans, details and deadlines, action goals and results.

• Tenaciously negotiate with press for most advantageous ad placement and pricing.

• Captured $24K in sales based on 1 4 page ad by tailoring messages to precise markets for specific products.

• Boosted web leads by 19% via innovative sales campaigns and creative website management.

• Execute highly successful web development and content management, search engine optimization, Google AdWords campaigns management, blogging and social network implementation.

• Redesigned entire image of company’s media with clean, professional looking ads that generate leads / sales.

• Design and implement distributors’ communications across all brands and markets, including trade shows, emailing campaigns, seminars, webinars, and website updates.

• Managed trade shows and events, including logistics, planning, advertising, and press relations.

• Function as translator for Mexico, Latin America and Quebec communications. SERDI CORPORATION, Stone Mountain, GA. 1998 - 2006 SERDI is the worldwide leader in the design, manufacture and marketing of machines and machine tools for the manufacturing and rebuilding of internal combustion engine cylinder heads. Marketing Manager North America

• Developed, designed and implemented company’s website front end and back end, advertisements, emailing campaigns, flyers, posters, banners and numerous marketing support materials.

• Managed distribution network in North America and Latin America. Tracked all prospects from first inquiry to sale, using resulting data to evaluate sales team, track leads generation both quantitatively and by venue.

• Established electronic files for printing using Illustrator, Photoshop or InDesign for advertising placement in trade publications. Manipulated photographs, bitmapped images; created and edited technical graphics.

• Capably handled all aspects of trade show organization and design of marketing materials for North America and Latin America.

EDUCATION

AA, Graphic Design - Dean’s Award

Art Institute of Pittsburgh, United States of America AS, International Transport

Alexandre Dumas, Cavaillon, France

Marketing Management

Saint-Joseph, Bourg-en-Bresse, France

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