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Marketing Consultant

Location:
Fort Lauderdale, FL, 33304
Posted:
November 11, 2016

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Original resume on Jobvertise

Resume:

Jason Pires Galvo

**** ***** **** **** ******. Fort Lauderdale, Florida 33304

954-***-**** . Email: acxgk0@r.postjobfree.com /

http://www.linkedin.com/in/jaepg1

Diversified Trilingual Marketing/User Experience professional focused on

simple design and the strive for better experiences in and out of work. A

graduate of Pratt Institute with a degree in Art Direction/Communication

Design who is currently completing a graduate UX Certification from Bentley

University. I am seeking an opportunity where I can learn and grow within

an environment that that believes in creativity and putting people first.

PROFESSIONAL EXPERIENCE

.

WAC Research, Miami and Fort Lauderdale

January 2015 - Present

Marketing /UX Consultant

WAC has been a leading Marketing/UX Research company since 1972 when it

opened its doors in New York City. At that time WAC was a full service

company providing both quantitative and qualitative research. Over the

years the marketing research industry began to change and clients expected

the various research companies to specialize in either Quantitative or

Qualitative research-we chose to continue with our strength, qualitative

research. I was hired to assist with these changes that included Marketing,

Branding, Technology and Sales initiatives.

. Created Marketing print pieces which included bid sheets, Services

Capabilities Decks and Brochures.

. Strategized WAC Research Branding by revamping the logo, re-designed

the WAC website and created social media channels and marketing

materials that maintained a consistent design.

. Became a member of various networking associations such as SFIMA,

Broward Alliance, Beacon Council, South Florida UX to build

relationships our services to professionals in the industry

. Created and managed content of all WAC Research Social Media Channels

which included Linkedin, Facebook, Twitter, Google, Bing and Monthly

Email Newsletters.

. Built relationships and partnered with other industry professionals to

collaborate with marketing and sales initiatives while establishing

WAC Research in the local Market.

. Implemented Marketing initiatives such as User experience and

Marketing networking event as well as monthly lunch and learn events

while creating all Marketing and Branding pieces which included bid

sheets, Services Capabilities Decks and Brochures.

. Handled WAC Research client presentations which included service

capabilities, Methodology proposals, and study deliverables and

findings.

. Facilitated Qualitative UX and Market Research studies for clientele

that ranged in varied in industry (Web, Mobile, Tablet, and Medical

Devices)

. Implemented emotional/facial Recognition technology in both Miami and

Fort Lauderdale Facilities in order to enhance results of our

participant reaction and offer further evidential deliverables to our

client stakeholders.

. Consulted with clients and recommended UX, CX and Market Research

Methodologies based on requirements that were gathered.

. Handled full study implementation from screener creation, survey

design, Recruiting, booking facility, Moderating and Reporting.

. Methodologies and services included: UX, Market Research, Moderating,

Remote Testing, Emotional Response, Shop Along, Taste Testing,

Prototype, Beta Testing, Customer Experience, Surveys, Focus Groups,

Triads, ID I's Diary Studies, Ethnography, Recruiting, Facility

Management

UXRD, Miami FL

November 2015 - Present

User Experience / Consumer Insights

User Experience Research & Design (UXRD) offers strategic user experiences

services to serial entrepreneurs, incubators and corporate teams that is in

partnership with WAC Research. Our niche is facilitating the early

development lifecycle on complex products where we can help a project team

discover and refine requirements, connect to your users, and create a

usable and useful product. Our name says it all. We provide User Experience

Strategy; User Research; and Experience Design - User Experience, Research,

& Design. (Web, Mobile, Tablet, and Medical Devices)

. Handled UXRD Marketing efforts and managed Social Media outlets

included promotional postings, post boosting, and client prospecting

using Facebook, LinkedIn, twitter, Google AD Words, Google AD Words

and Bing.

. Conducted UXRD client presentations of service capabilities, discovery

call meetings, proposals, and findings.

. Consulted with clients on Strategy and methodology recommendations to

reach UX, CX and Market Research study initiative goals.

. Worked with cross-functional teams to translate business goals and

user needs into interactive solutions. Methodology and services

included but not limited to: Expert Reviews, Remote moderated and

unmoderated usability testing, Prototyping, Shop Along, True Intent,

Gap Analysis, A/B Testing, Card Sort, Survey design, Focus Groups,

Triads, and Ethnographies.

. Coordinated full implementation of Qualitative and Qualitative

research and usability testing studies from proposal, requirement

gathering, location/facility rental, study design, participant

recruiting, testing, reporting and presentation of findings.

. Assisted with Customer Experience studies and produced Personas and

Journey maps to understand and empathize with the consumer and tailor

a comprehensive personalized digital marketing strategy to enhance the

overall customer experience of client's services and product.

. Provided insight to clients to enhance customization and content

creation.

. Produced conceptual design wireframes, prototypes and visual mock ups

using the adobe suite and Axure.

Products:

UXGOFER - UXGofer is a web and mobile app built specifically to make User

Experience Research easier, faster, and more accessible. The application

supports you through the entire user experience research workflow.

. Conducted Demonstrations for UXGOFER in English and Portuguese and

spoke at various Networking events and conferences throughout south

Florida such as UXSUMMIT, EMERGE, and SFIMA South Florida Marketing

association.

. Built relationships with the heads of UX education in various

universities where I allowed 3 month free trails of UX Gofer to

Undergraduate and Graduate students in order to familiarize themselves

with the app so that they could use it professionally and market the

product to their employers after graduation.

. Created a database of prospects and clients on constant contacts where

a monthly newsletter was sent with helpful information and interesting

articles relevant to the UX Industry and UXGOFER.

. Oversaw Sales and marketing of UXGOFER while Collaborating with other

companies to partner market and cross sell UXRD services along with

our UXGOFER product.

. Coordinated live webinars on UXGOFER and recruited speakers in the

industry to speak about the UX process to gain interest from prospects

Key Lime Interactive, Miami

March 2014 - November 2014

User Experience Relationship Manager

Key Lime Interactive is a user research firm that conducts both qualitative

and quantitative research for Fortune 2000 companies, mid-to-large design

agencies, and government agencies. National Relationship Manager focused on

understanding client's U/X needs and building relationships with key

enterprise level clients.

Services included:

. Generated new business opportunities through lead development, account

penetration and relationship building

. Full implementation of Qualitative and Qualitative Usability Research

testing and full lifecycle project management of studies from the

consultation, methodology recommendation, study design, recruiting,

moderating, and full detailed report. (Web, Mobile, Tablet, and

Medical Devices)

. Prospected and presented to UX and Consumer Isights teams of companies

ranging from Local Medium sized to Enterprise level fortune 1000

clients in various industries both Nationally and Internationally.

. Worked with Fortune 2000 companies, mid-to-large design agencies, and

government agencies in various industries which included retail,

finance, ecommerce, travel and banking

. Interfaced with clients and Stakeholders to discuss their main

usability goals while Strategizing and recommending UX methodologies

to meet their needs and goals which included:

Expert Reviews, Customer Acquisition Studies, Remote Testing,

Prototyping, Eye Tracking, Shop Along, True Intent, Gap Analysis,

Prototype Research, Beta Testing, Customer Experience, Card Sort,

Surveys design, Focus Groups, Triads, Ethnography, Persona Creation,

Journey mapping, and Quarterly Competitive Research Reports.

Kelly Services Fort Lauderdale/Miami

March 2013 - March 2014

Business Development Manager

Kelly Engineering Resources serves a wide range of industries, providing

engineers, designers, drafters, project support, engineering managers,

project managers, technicians, and supply chain specialists. We recruit

candidates who meet your engineering needs whether you need a single

engineer for a special project or an entire project team for extended

assignments.

. Developed new business opportunities through lead development, account

penetration and relationship building

. Ability to research, identify and develop lasting business

relationships with decision makers.

. Generated and implementing a long term Market Development Plan to name

brand Kelly Services Engineering/IT staffing to the South Florida

market.

. Experienced driving new business through networking, prospecting, and

cold calling.

. Responsible for developing business in South Florida by leveraging

existing relationships and prospecting for new clients.

. Ability to obtain detailed soft / hard skill requirements from

existing and prospective clients.

. Maintain a collaborative relationship with the recruiting staff while

providing detailed Engineering/IT requirements.

. Establishes recruiting priorities relative to open requirements.

. Strong communication and organizational skills in order to maintain a

level of activity including qualifying prospects, scheduling client

meetings, and generating revenue.

Entech Networks Fort Lauderdale, Florida

2011 - 2013

Digital Media Business Development Manager

Entech is also a privately-held, fully certified Women's Business

Enterprise (WBE), which allows our clients to take advantage of diversity

spend quota incentives. Entech is represented by the Women's Business

Enterprise National Council (WBENC) and is also a founding member of the

U.S. Women's Chamber of Commerce (USWCC)

. Responsible for requirement definition, marketing, sourcing (cold

calling, networking, CRM research, national job boards, social

networking, etc.), interviewing, presentation and closing of

candidates on a National level.Specialize in the placement of

interactive marketing professionals including: Interactive project

managers, digital strategist, brand planner, eCommerce account

directors, SEO, SEM, media buyers, creative, emerging media, social

media, online community management, business development. Anything in

the interactive / online / digital space on a National Level.

CompHealth, Rehab Department (Perm) Fort Lauderdale, Florida

2010 - 2011

Full Desk Recruiter

Full life cycle recruitment for CompHealth rehabilitation department.

Responsible for working with both clients and candidates for placing

professionals in the rehab departments for permanent positions on a

National level.

. Positions that I focused on were Physical Therapists, Occupational

Therapists, Repertory Therapists, Physical Therapist Assistants, and

Occupational Therapist Assistants.

. Responsible for Recruitment on a national level which included cold

calling (minimum of 50 calls per day), behavioral interviews,

generating leads and premarketing actively seeking candidates to

prospective clients.

. Account Management responsibilities included premarketing candidates,

understanding current job requirements, submitting qualified

candidates to the open job requirements and maintaining a relationship

with clientele for future business.

. Worked with proprietary systems as well as recruitment online based

sites such as Monster, CareerBuilder, and various industry focused

sites for the rehab industry.

EDUCATION & ACCOMPLISHMENTS

Bachelor's Degree -Communication Design

Pratt Institute

Graduate U/X Certificate Program - www.bentley.edu/centers/user-

experience ux-certificate-program

Bentley University

VOLUNTEER WORK

SFIMA - South Florida Interactive Marketing Association - Board Member and

Secretary

South Florida User Experience Meetup

SKILLS

Adobe suite, Salesforce, UX Gofer, Qualtrics, Axure interactive wire

framing, Userzoom, Kairos and MS Office Suite and proprietary systems for

U/X

LANGUAGES

Portuguese and Spanish



Contact this candidate