Phone: 773-***-**** • Email: acxgfr@r.postjobfree.com

Natalya Judina, MBA, MSc Chicago, IL 60614

acxgfr@r.postjobfree.com v 773-***-****

Executive

Profile

Professional

Experience

Strategic Marketing, Digital and Communications Professional Passionate marketing and communications strategist experienced in various scale projects across multiple industries and markets. Proven leadership and ability to develop and deliver effective and measurable marketing programs to drive new customer acquisition and increase brand awareness. Fluently speak Russian, English, and Dutch. Core Strengths:

v Inbound / Digital Marketing

v Relationship building

v Engaging Presentations & Storytelling

v Consumer Insights

v Social Media and Content Creation

v Planning, Measuring & Analyzing

Marketing Communications Strategist 2015 - present Freelance

Consultation services: Marketing Strategy (primary research including surveys and focus groups, segmentation analysis, strategy, implementation), Customer’s journey, Messaging, Value Proposition, Brand Identity and Strategy, SEO, content development and etc.

Head of Marketing Department 2013 to 2014

TXT Europe Amsterdam Film School, Amsterdam, NL (A company in digital services, education and telecommunications) Leadership responsibilities for Omni-channel marketing strategy, operational flow, website management, content evolvement, and leading multiple projects (B2B, B2C). Accountable for Market Research & Marketing Strategy for two businesses (consumer’s insights, value proposition, brand identity), Negotiated fees, Directed agencies. v Led development of functional and technological features for online platform in marketing services, successfully leading virtual & cross-functional teams and outside agencies: CX, usability, content, design. v Identified market and NPD opportunities, defined strategic drivers, positioning statement and messaging.

§ Website optimization, new website content, blogs and posts for social media channels.

§ Developed digital media campaign increasing brand awareness (acquired 5,000 FB followers in 3 mths). v Translated business plan into marketing and brand strategy, and execution plan for new film school (AFS)

§ Structured and conducted research, defined brand image, tone of voice, go-to-market strategy & tools.

§ Defined and launched integrated marketing campaign to promote AFS with budget >30K: FB contest, AdWords, ads, Email, and PR The targeted number of students were acquired in two months.

§ Prepared and managed an opening luncheon of a new film school attended by 150+ guests. Director of Sales and Marketing 2012 to 2013

Bridgeport Art Center (BAC), Chicago, IL (A multi-business corporation: event venues, gallery, artist studios rent) Established and executed multichannel marketing and sales directives for BAC. Developed strategic marketing plan, new brand image and positioning to grow revenue and build brand awareness through inbound marketing& offline advertising, SEO and AdWords optimization, and PR. Managed budget and built client relationships. v Increased web traffic by 50% & saved 35% in the first 3 months by redefining Lead Generation Campaigns.

§ Redesigned website, optimized web content using SEO best practices reducing overall bounce rate by 40%

§ Managed and coordinated trade shows, panel discussions, and different scales events. v Prepared and orchestrated an opening of new fashion design center (FDC) in Chicago.

§ PR: ABC News featured a 2min story about FDC and its new tenants – fashion designers.

§ Formulated and led the implementation of digital marketing campaign across multiple channels to promote FDC, using content marketing, blogs, emails and Google analytics to measure the results and adjust. Director of Marketing and Social Media 2012 to 2012 Resolution Digital Studios, LLC, Chicago, IL, USA (A company in creative concept, design, post-production, broadcasting) Responsible for managing marketing and social media activities including development of overall strategies, budgets and promotional materials. Managed a team of two. A short-term contract. v Defined, formulated and presented new sales, marketing and branding strategy and planning in 2 months. Phone: 773-***-**** • Email: acxgfr@r.postjobfree.com Natalya Judina v Page Two

Experience

(Continued)

Training

Marketing Strategy and Communications Consultant 2011 to 2014 Emerpharma, LLC, Glencoe, IL, USA (A biotech company dedicated to bringing novel products in CNS filed) Strategic consultant advising a startup company regarding its strategic positioning and value proposition. Formulated, built and executed marketing and brand strategy, including quantitative research, segmentation, business development, brand image, sales presentations, and fundraising initiatives. v Emerpharma won the Biotechnology & Pharmaceuticals pitch competition of $20K at MaRS Healthkick. Marketing Manager 2009 to 2011

Transparent, BV, Amsterdam, NL (A company in financial services offering Account Payable Analyses to businesses)) Identified and implemented company’s marketing strategy and engagement tactics, collaborated with sales team to create engaging presentations. Set up a marketing department, managed and trained a team of two. v Managed redesigning of corporate Multilanguage Website, optimized website content for SEO, created brand concept for corporate logo and brand identity defined company’s positioning and Customer’s Value Proposition Directed and managed agencies Negotiated fees. v Created, marketed and organized event-seminar attended by 100+ worldwide top executives. Marketing and Communications Coordinator 2007 to 2009 Stiho, BV, Nieuwegein, NL (Wholesale/Retail))

Oversaw marketing activities Developed marketing programs to improve retail experience of shoppers Maintained client and suppliers relationships Created a brand identity for 80-years old company and presented it to the Board of Directors.

v Identified, designed, and developed presentation highlighting the essence of company’s brand identity. v Managed a publishing of an annual retail catalog with products from 100+ suppliers sold by the company. Manager of Secretarial Department 2004 to 2007

Municipality of Rotterdam, Rotterdam, NL (Governmental institution)) Managed a team of 5 Analyzed intern operational processes, developed improvement recommendations and implementation plan Hired, trained and coached new employees Responsible for plan layout and scheduling Managed client relationships.

Marketing Communications Consultant 2014 - 2015

Unilever, Shanghai, China

MBA, Hult Impact Challenge is an eight-months hands-on project supported by Unilever global team. v MBA team developed new business model to increase Unilever’s e-commerce growth in China and create employment opportunities. The model was presented to Unilever’s managers in Davos. v Conducted market research incl. focus groups, created user personas, developed a go-to-market strategy, value proposition, and strategic messaging along relevant customer’s journey touch points. Education

Certifications

Master of Business Administration (MBA) Hult International Business School Shanghai/New York August 2015 Master of Science in Global Marketing University of Liverpool UK December 2011 Bachelor of Science in Communications InHolland University of Applied Science NL November 2007 Bachelor of Arts in Performing Higher Academy of Arts Russia May 2000 Inbound and Email Marketing HubSpot Academy Online September 2016 Other

Information

v Technologies: MS Word, Excel, PowerPoint. Intermediate skills in Salesforce, Adobe Photoshop, InDesign, SPSS, and WorldPress. Working knowledge of Google AdWords and Google analytics, Radian6, Hubspot CRM, Hootsuit, EmailChimp, Nielsen, Constant Contact, CMS. v Runner in the longest non-stop marathon in the world: the route covers ~530km and takes 3 days and 3 nights to complete. I was one of eight runners in the “Rotterdam Paris Run” of 2007.

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