Menglu Li (Sabrina)

North Miami, FL/Phone: 305-***-****

Email:acxg8r@r.postjobfree.com / LinkedIn link: https://www.linkedin.com/in/sabrinali90/

EDUCATION

Florida International University, Miami, FL Chaplin School of Hospitality & Tourism Management

M .S. o f Hospitality and Tourism Management May 2016

G PA:3.88

Certification in Hotel Industry Analytics (CHIA) June.2015

Shannon College of Hotel Management, Ireland March. 2014

Bachelor of Business Studies in International Hotel Management with the First Honor

EXPERIENCE

FIU Kovens Conference Center, North Miami, FL August 2015-Oct.2016

Marketing assistant

Maintain all official Kovens social media accounts, including Facebook, Twitter, Instagram, Pinterest

and LinkedIn.

Create, schedule and administer the social media content, daily and weekly updates, maintenance,

and business requests for all public websites.

Produce, schedule email blasters, articles, promotional material, press releases for the company

Utilize Words and Excel to analyze campaign results and produce reports

Assist in generating over $1.3 million sales in the past 12 months

Assisted to generate over $51,000 revenue on Facebook wedding campaign along

Increased Kovens Facebook likes by 20% in past 10 months

Develop and maintain client communications

Providing support for events and exhibitions as required

Implement marketing researches on customer segments and competitors

Client service representative October. 2014-May 2015

Responsible for customer service duties to manage Request for Proposals and customers requirements

Coordinate with event and sales managers on events and over achieved our sales target from last year

Assist marketing coordinator with marketing researches and made cold-calls

Baltimore Marriott Waterfront, Baltimore, MD Aug.2013-June 2014

Banquet Management Trainee

Responsible for conducting events and conferences, 10 events each week averagely.

Certified as Marriott New Hired Trainer (CNHT). Delivered new hire trainings to maintain high customer

service score

Coordinated with Event Guest Concierge on events and achieved 98% customer satisfaction

ADDITIONAL INFORMATION

Email Marketing Mailchimp, Constant Contact

Image Design Photoshop, Illustrator

Languages- Mandarin, Cantonese, English

E-marketing - Facebook Ads, Twitter, LinkedIn, Instagram, Pinterest

Microsoft Office -Words, Excel, PowerPoint, Outlook

Customer service system - CITY System, Delphi reservation system

Volunteer- South Beach Food and Wine Festival Event Lead, Feed my starving children

CERTIFICATIONS AND AWARDS

The First Prize of the 2012 Master Innholders Video Competition, Dose high staff engagement

correlate to increased business performance?

Certification in Hotel Industry Analytics (CHIA), certified by American Hotel & Lodging Association/STR

Google Analytics Certificate certified by Google Scholar

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