SHRINIWAS KALE

Mobile: 098********-E-Mail: acxfmo@r.postjobfree.com

Marketing, Logistics and SAP coupled with expertise in overall responsibility of business Unit.

Years of Experience: 27 Year(s) Current Location: Mumbai

Education • B.Com (MANAGEMENT ACCOUNTS) 1984

• MBA in 1986 with Specialisation In Marketing And Finance

• SAP ECC 6.0 Certified SD Supply Chain Consultant from SAP AG

Current:- RCF LTD. Alliance Marketing and New Business Dev.

Past-1

CEO GATL – Entire operational responsibility of Organisation – GATL is in business of Manufacturing and Marketing of Bio Fertilisers, Bio Pesticides, Tissue Culture and Seeds.

AND

Vice President ( Agri Business)- Gujrat State Fertilisers and Chemicals Ltd.- Controlling entire North/East and Central India marketing operations of about 30% sales and revenue of GSFC fertilisers business. Responsibilities include Marketing, SAP control team member, FICC DOF Co Ordination for FMS mFMS and heading team for 35CCC. Imports of fertilisers and Phos Acid (liaison and member tendering committee)

Past:-2

Rashtriya Chemicals and Fertilizers Ltd. as Marketing Manager (Corporate) at Industrial Chemicals Div. For handling range of products like Dilute Nitric acid, Ammonia ABC etc., MIS (all products), Import and Export and Co Ordinate for Rapid wall products. Contributed to 36% volume of IPD sales to the tune of Rs 360 Crores and 50% profits of IPD (30 % of company’s Profit)

Nearly 27 years of extensive experience including 20 years in Strategic Planning, Sales & Marketing, Business Development, Channel Management, Logistics and 5 years in System audit, improvement-and fraud detection.

Strategy development, Business Development, & Execution

Expertise in handling all marketing/ business development activities, analysing market trends & establishing healthy & prolonged business relations with clients, thereby ensuring higher market share.

Serving as In-house Faculty for modular training programmes of RCF covering topics related to Marketing, SAP SD and Preventive Vigilance.

Well versed with Sales & Distribution Modules of SAP; adept in analyzing needs, evaluating end-user requirements, custom designing solutions and troubleshooting any problems in the process.

Exposure in exploring and developing new markets, appointing channel partners, accelerating growth & achieving desired sales goals.

Proficient in leading teams for running successful business operations and experience of developing procedures and service standards for business excellence.

An effective communicator with excellent interpersonal skills. Strong analytical, problem solving, troubleshooting & organizational abilities.

Completed one cycle SAP implementation with a reputed Dairy in North India as project Manager on Deputation.

Business Skills

Strategic Business Planning: Implementing long term business directions of the region to ensure maximum profitability in line with organizational objectives. Establishing corporate strategies for achievement of top line & bottom-line targets; undertaking business planning and assessing revenue potential.

Sales & Marketing: Ensuring the successful accomplishment of set business targets; meeting the ever-increasing competition from organized and unorganized structures. Developing the product mix for individual markets and product positioning. Executing sales promotional strategies such as sales schemes, campaigns, road shows & demonstration programs as a part for market development and brand building effort.

Business Development: Formulating strategies & reaching out to the unexplored market segments/customer groups for business expansion by participating in various trade fairs and developing grass root sales network. Analyzing the business potential; conceptualizing & executing strategies to drive business, augmenting turnover and achieve the desired targets. Handled new product developments/marketing in Fertiliser sector and building material sector.

Channel Management: Identifying and networking with financially strong and reliable distributors/channel partners, resulting in deeper market penetration. Executing various operations like enquiry & order generation and preparation of quotation for project sale through dealer network. Coordinating with C&F Agents, logistics team and other external agencies to ensure timely supply of goods and achieving seamless & cost - effective transport solutions.

Client Relationship Management: Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales service; generating business from existing accounts and achieving profitability & sales growth. Building and maintaining healthy business relations with major corporate, institutional clients and major channel partners.

Team Management: Providing direction, motivation & training to the field sales team for ensuring optimum performance for all operational & sales related issues.

Technical Skills

SAP – SD Module Implementation including:

oUnderstanding business process and studying & analyzing workflow to design solutions (As-Is & To-Be Analysis and Freezing).

oPreparing requirement document for customer approval; creating the business environment and preparing functional specifications.

oConducting gap analysis, assessing scope of studies & suggesting solutions through ERP – SAP.

oCarrying out development by making programs for implementation and handling customizations.

oPerforming configuration of various documents, reports and different accounts.

oCompleted one cycle SAP implementation with a reputed Dairy in North India as project Manager on Deputation.

Employment Record

Since March 2013:- with Gujrat State Fertilisers and Chemicals Ltd.

Additional General Manager- VP Marketing- heading 10 states out of 13 operational states of GSFC and contributing nearly 40% of sales Volume and revenue.Also have additional responsibility of DOF/FICC co ordination, SAP steering committee member etc.

CEO of GATL- 100% subsidiary of GSFC into business of manufacturing and trading of Bio fertilisers, Bio pesticides, seeds seed treated with Bio Fertilisers and Tissue culture.

Entire operational responsibility of the company .The company is in expansion with investment of more than Rs.40 cr. And is spearheading for profits of more than Rs.3 Cr.in just second year of inception.

Since Dec’88 working with Rashtriya Chemicals and Fertilizers Ltd., Mumbai

Growth Path

Management Trainee Dec’88 – Apr-13

Marketing Manager (designated as Sr Manager)

Accountabilities at various levels in RCF

Conceptualised marketing of Green Building Product- Rapid wall for RCF.

Spearheading the entire gamut of tasks for the marketing of fertilizers and IPD chemicals including product development, product mix, product nomenclature, pricing, supply chain, brand architecture, retail, advertising and promotions, credit and recovery management.

Strategy development, Business Development, & execution.

Planning physical layout of warehouse/stores for storage of materials and ensuring smooth accounting, issue of material to various production lines.

Managing operations ensuring optimum inventory levels to achieve maximum cost savings.

Responsible for allocation / transfer of stocks, conducting routine inspection to ensure reconciliation of physical stock at the warehouse.

Overseeing the logistic functions and negotiating with transporters for cost effective transport solutions.

Ensuring safe shipping/delivery of all materials to customers & branches as and when needed.

Undertaking stock and financial reconciliation; liaising with various institutes / government offices.

Executing preventive measures including marketing systems audits, development and fraud detection.

Taking decisions on the entire business; allocating budget and reviewing & directing its implementation.

Designing the layout & interiors of boutique and user friendly retail formats and retail promotion packages to create a conducive shopping environment for customers.

Attainments

Independently handled different offices of the company in Madhya Pradesh, Chhattisgarh and Maharashtra states.

Corporate Planning and Policy team member

Worked as Manager Vigilance, on deputation to corporate vigilance department.

Won Silver Medal for Best Marketing and & Extension work.

Nominated as Marketing HRD Co-coordinator.

Received citation of merit for Best Team Leader and Best Performance and special citation for outstanding work in corporate vigilance department.

Won an Award for highest ever sales volume and recoveries.

Received Certificate for detection of flaws in customizing/usage in SAP, resulting in substantial savings for the organization.

Handpicked for Corporate Vigilance Dept. to contribute towards initiating system to analyze age wise outstanding and then to recover the same. The recoveries were more than Rs.200 Crores.

Citations and Certifications for IT Enhancements and initiatives In RCF. And attainments in Marketing.

Jan’88 – Dec’88 with Dinshaw’s Frozen Foods, Nagpur as Team leader

Accountabilities

Creating & implementing brand strategy and positioning platform to cut across target segments.

Attainments

Successfully conceptualized, designed and established the “Happy Licks” exclusive ice-cream parlour concept for launching Famous Dinshaw's Ice-Creams.

Launched Dinshaw’s Ice-cream in markets of Madhya Pradesh and Chhattisgarh.

Explored untapped markets and opened 14 retail Parlours and a cold storage Stockiest; the increase in volumes of total sale was 15% and the revenue growth of more than 10%.

Aug’87 – Dec’87 with Pertec Computers Limited, Pune/Nagpur as Management Trainee

Accountabilities

Handling the marketing of Electronic Typewriters, PCs and other peripherals.

Sep’86 – Mar’87 with Vega Auto Accessories, Belgaum as Market Intelligence Executive

Accountabilities

Evaluating trends and competition for business development.

Attainments

Developed consumer understanding through market research; incorporated insights from the research analysis into the marketing plans.

Developed market in parts of South India based on the MIS collected and analysed.

A key member of the team which bagged Gold Medal for performance at “All India Auto Expo”, at Pune.

Scholastics

Registered for PhD. with Nagpur University.

MBA (Marketing & Finance) from Nagpur University with 67% marks in 1986.

B.Com. with specialisation in Management Accounts from Nagpur University in 1984.

Certification

SAP ECC 6.0 Certified SD Supply Chain Consultant from SAP AG with 74% marks in 2008.

Personal Details

Date of Birth : 17th Oct’1964

Address : Flat No.244/27, Chobis Char, RCF Colony, Chembur, Mumbai-400074

Passport No : G8341642-(15.04.2018) Tel. Cell: +91-98-202*-****

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