MARK Chellis

** ******* **** 936-***-****

Miller Place, NY acxf7i@r.postjobfree.com

Summary

Marketing executive and technology leader with proven track record in creating new revenue opportunities. Strong expertise in Integrated Marketing campaigns, Business Development & Strategy, Branding, and Partner/Alliance Marketing. Expertise in creating high performance teams, launching new programs, products, and ideas. Recognized abilities in new market creation and as a catalyst to drive change within both Fortune 100 and innovative startups.

Portfolio Marketing

Go-To-Market Strategy

Executive Leadership- CMO

AR & PR Leadership

Social Media & Content Creation

Global SI Alliance Partnerships

Brand & Integrated Marketing

Field Marketing Enablement

Director, Global Integrated Marketing

VMware Inc. 2014 - Present

•Create new business plans & marketing campaigns & opportunities with global technology partners

•Mentor and lead global marketing & sales teams to drive successful demand generation programs

•Created global System Integrator product & marketing strategy for $6B product & services firm

•B2B & B2C – Enterprise Brand, strategy, and execution of demand generation programs

•Implemented Customer Experience Events- CxO & Sr. Technical Leaders - Globally

•Launched marketing tools to Enable Global Top 10 Integrators- Accenture, Deloitte, Fujitsu

•New branding and product launches implemented globally

•Apply research data to create and refine marketing & sales initiatives- an “Agile Marketing Approach” leveraging Social Media and traditional marketing assets.

Sr. Director Global Marketing

Infosys Technologies, Ltd. 2012 - 2014

Created, Aligned, and Executed new marketing strategies for global SI Alliances - Software & Services

SAP, Oracle, Microsoft, EMC

•Managed multi-national System Integrator (SI) Marketing team

•Introduced new tools & best practice with - Google Hangouts, LinkedIn, Twitter, YouTube

•Created Global Briefing Centers

•Responsible for global web influence and messaging on corporate sites

•Created & Enabled alliance partners with co-branded messaging and campaigns

•Leveraged Social media, mobile, webinars, - Focused on horizontal & vertical solutions

•Global Events - $ 700k- $1M budgets - Content & Creative strategies plus execution

Director – GTM Global Marketing

Motorola Solutions - Holtsville, NY 2005 - 2012

Responsible for global partner marketing & programs, strategy & communications, Go-To-Market activities, for over 22,000 partners Global System Intregrators, & Fortune 500 companies

•Created customer marketing strategies and drove internal & external execution teams

•Bridged Executive, Corporate & Field Marketing teams creating new & rejuvenated routes-to-market

•Created Partner Portals & Social Communities – resulting in revenue growth of 7% YoY

•Responsible for global events - all planning, Content & Execution – 13,000 Attendees

•Created new product marketing programs and demand generation enablement tools for partners

•Enabling and driving indirect channel with sales tools generating over $300M

•Advisory Councils & Exec. Forums focused on joint customer value creation & messaging

•Channel & Alliance Public Relations & Analyst relations

Director Global Product Marketing & Go-To-Market - Launch

•Responsible for creating GTM team, product strategy, and marketing execution

•Product Concept & Design Responsibilities

•Created marketing launch process that overlaid engineering lifecycle management program.

•Reduced time for sales ramp by 20% resulting in $5M revenue increase

•SEO focused on mobility & client solutions per each vertical – Retail, Mfg, Healthcare

•Branding & Launch for Mobile Software & Hardware, M2M & IoT

•Create Strategy for all Alliances/Partnerships – AT&T, Verizon, Microsoft

•Public Relations/Analyst Relations – Campaigns and tours

Vice President & CMO

Mincron Software, Inc. Houston, TX 2002 – 2004

Startup opportunity with responsibility for developing and implementing Product and Channel Marketing Strategies for new software division, focused on the development of software tools designed to translate legacy IBM OS400 products to Enterprise Java, Reporting directly to board of directors.

•Created new channel partnerships and alliances with Hewlett Packard, Sun, Microsoft, and IBM

•Developed all marketing strategies including;

•Trademarks, Branding, Collateral, PR, and advertising activities

•Developed pricing strategy

•Created business strategy and launched brand globally

•Responsible for Sales & Marketing, Promotion, and product marketing roadmap

•Created Demand Generation OEM opportunities of $10M in first three months of product launch

Vice President Marketing-CMO

Schlumberger (Smith International, Inc.) 1999 – 2002

Connected Shell, ExxonMobile, BP, purchasing systems to industry first eCommerce website

Served on Board of Directors Strategy Team focused on 5-10yr. Bus. Planning & Acquisitions

Responsible for developing and implementing all Marketing & eCommerce for $3B energy company

Created Joint Venture – with Technology Service/Consulting Organization –

Developed eCommerce strategy recognized by Smith Barney as key to higher valuation for Smith Int’l.

•Keynote speaker – Audiences up to 700 - industry forums and trade shows.

Hewlett Packard – (Compaq) – Houston, TX 1992 – 1999

Global Product Marketing Director

Market Channel & Alliance Manager

Regional Business Development Manager

•Created joint venture between Compaq and Cable & Wireless, over $100 million revenue

•Channel Management and Strategy function with 106% goal attainment.

•Product Marketing lead - Launched First Ultra Book, First commercial touch screen notebook computer

•Drove business development for five state region with new product category – 20% YoY Growth

INACOM Information Systems 1989 – 1991

•Marketing Strategy – IBM, HP, Apple

Unisys 1982 – 1989

•Product Marketing – LOB - Education

•Product Management & Voice of the Customer (VOC) roles

EDUCATION

Michigan State University – BA – English & Marketing

National Science Foundation –

Small Business Funding Board Member

•One of 10 Business Plan Reviewers for "Stage 0" technology startup funding.

•Reviewed technical business plans and proposals- lead Investigator role

•Granted up to $1M for various startups

•Technologies funded;

Facial Recognition

GEO Tag location

Nano Robotics Projects

Awards

Best New Product Launch Award – Symbol Technologies

Best Energy Website – Houston Marketing Association

Most Creative B2B Website – Salomon Smith Barney

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