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Sales Marketing

Location:
Lititz, PA, 17543
Posted:
November 10, 2016

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Resume:

ROBERT T. SNAVELY

** **** **** ****** 610-***-**** cell

Lititz, PA 17543 acxf5c@r.postjobfree.com

SALES/ SALES MANAGEMENT/ MARKETING/BUSINESS DEVELOPMENT

PROFESSIONAL PROFILE

Strategic and Tactical Leadership roles in driving new sales initiatives and analyzing organizational and marketing strategies developing a new territory taking it to $4 Million annual volume.

Achieved a 100% retention rate for up to 30 accounts valued at $10 Million applying strong listening and problem-solving skills to identify creative solutions to customer production problems while targeting in-house production costs reductions.

Designed and implemented a sales/marketing plan, hiring and training 10 sales/public relations staff, and increasing presentations to potential customers by 100%. and exceeded sales goals by 40%

Worked with ExamFx on presenting and teaching as an instructor for non – license individuals aspiring for their PA Health and Accident Insurance License.

Designed and implemented an in-house pre-licensing training (coordinated with ExamFX) for individuals aspiring for their PA Health Insurance exam, the training exceeded the goal of 50% of students passing the exam on their initial scheduled appointment.

KEY COMPETENCIES

Strategic Analysis Client Relationship Management Technology Integration

Revenue Generation New Business Development Product Expansion

Internal Consultant Product Development External Consultant

Strategic Planning Training/Mentoring Developing Solutions

Product Branding Program Management Market Launch

PROFESSIONAL EXPERIENCES

Insurance Producer 2005 - Present

Primarily works in the senior marketplace, we evaluate current goals and objectives for existing and prospective clients and their families. We provide solutions to meet their requirements. Our Business: Life, Health, Annuities, LTC, Medicare Supplements, PDP, MA Plans.

The Carney Group Blue Bell, PA 2010 – Present

Call Center to handle inbound (Humana PDP) as well as outbound (selling) calls primarily for the insurance industry (health insurance, Medicare PDP, MA). Clients: HCSC, IBC and BCBS of Florida, school district in PA. United Healthcare/AARP, BCBC of Texas, Illinois, Oklahoma, New Mexico.

Independent Consultant, New Business Development, Agent Supervisor Call Center

Worked with Humana Insurance, Blue Cross Blue Shield of Florida, Elite Group in Exton, PA.

Responsibilities included training of new agents in the areas of Humana PDP plans, Medicare

Medicaid rules and regulations, Medical Advantage Plans, AHIP training (needed to pass with a 90%

or better), enrolling/sales training, phone skills. Supervising new licensed agents as well as designing

incentive programs to enhance enrollment to meet expectations from Humana and Corporate Call

Center. Achievement: Enhanced closing ratio throughout the enrollment period.

CREATIVE CAVES, INC. Lititz, PA 2007- 2010

An Interior Design Company specializing in design/finishing theme type living areas

Founder, Equity Partner

Spearheaded a unique concept of a creative design/idea organization to provide theme rooms and livable areas in basements for the high-end residential market, creating the brand, establishing an advertising and market concept and building a successful business in a down economy. Increased

business, starting at zero sales and reaching $500 thousand within 12 months.

SERVICE WEB OFFSET CORPORATION Chicago, IL 2005-2007

A specialty Web Offset Printing Company

Director: New Business Development

Opened an East Coast Sales Office with a support staff of 7, and 2 sales reps. Researching new markets and methods of penetration and prospecting for new business in this region, driving revenues and building a customer base that fit capabilities of the plant.

Major Achievements

Established name recognition on East Coast; joined trade/industry associations in major cities

Built a loyal account base that exceeded goal by 50% and added to Company profitability.

TEL HAI RETIREMENT COMMUNITY Honeybrook, PA 2004-2005

A large Retirement Community and Healthcare Organization

Director of Sales & Marketing

Hired to bring new creative ideas to increase new resident’s census which was lagging over 3 years. Hired new sales associate and developed a sales and marketing plan to reach out to prospects in healthcare facilities in a wider areas increasing prospects by 50% and bringing census to 100%.

Major Achievement

Hired and trained 10 sales and public relations staff for Assisted and Independent Living areas that generated and increase in census goals by 40%

PRESBYTERIAN HOMES, INC. Camp Hill, PA 2003-2004

Assisted Living and Independent Living Community with revenues of $100 Million

Director of Marketing

Developed a marketing campaign after researching market to reach a more focused population, targeting retired military and RV families that increased community tours by 100% over previous year and increased new resident census by 40% for independent living and 50% for Assisted Living.

Major Achievements

Decreased expense for home remodeling by negotiating rates and material costs with contractors and suppliers, reducing these costs by 30%

Established a 20 staff committee to create viable marketing plans for an upscale retirement facility and generated an established waiting list of new residence for future upscale community.

PRINTING CONSULTANT (part-time) Pursuing MBA (full-time) 2000-2002

BANTA DIRECT MARKETING GROUP Danbury, CT 1998-2000

Printing & Direct Marketing Company with $500 Million in revenues

Account Executive, New business Development

CADMUS JOURNAL SERVICES Richmond, VA 1995-1998

A $350 Million Offset and Web Printer

Regional Sales Director, New Business Development

THE SHERIDAN GROUP Hanover, PA 1986-1995 Medical Technology Printer with revenues of $250 Million

Director, New Business Development

EDUCATION & TRAINING – Robert T. Snavely

B.S. Industrial Arts Education in Visual Communications

Millersville University, Millersville, PA

Certified Quality Circle Facilitator

Quality Circle Institute, Red Bluff, CA

Sales and Marketing/Communication Courses

Franklin and Marshall College, Lancaster, PA

Lebanon Valley College, Annville, PA

Management and training courses – American Management Association, University of Wisconsin, Penn State University, American Society for Personnel Administration, American Society for Training and Development

Dimensions of Professional Selling – Carew Positional Selling System www.carew.com

The Seven Habits of Highly Effective People – Covey Learning

MBA in Management

Eastern University, Saint Davids, PA

PA, NJ and Florida Licensed in Life, Health and Annuities, MAPD, PDP and Medicare Supplements

PA Licensed in Property and Casualty Allied Lines (P & C) (Producer)

Certified LEAD Supervisor in PA (EPA and Labor and Industry Trained)

Microsoft Products: Access, Excel, Word, PowerPoint, Publisher, Salesforce, REPS



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