Barry B Shainman
** ****** ***** ***** 915-***-****
Santa Teresa, New Mexico 88008 *************@***.***
EXECUTIVE SALES PROFESSIONAL
PROFILE A seasoned professional and effectual leader with a proven ability to exceed sales quotas:
Over thirty-five years of strong inside/outside sales experience
Master of presentations
Extensive cold calling experience
Powerful but gentle closing abilities
Passion for gaining personal relationships with clients
EMPLOYMENT
2010 – 2013 Director of Sales KCOS-TV/PBS
A public owned company based in El Paso, TX
Develop relationships with existing sponsors and seeking new sponsors. Brought more awareness of the station and its programming to the community.
Key Achievements
Started four locally produced programs
Created Power Point presentations for all sales oriented shows plus station programming,
Demographics and the financial makeup of our audience
Increased revenue by 35% per month
Filmed promos for all our locally produced shows to present to potential advertisers
2002 - 2009 Director of Sales CLEAR CHANNEL RADIO
A fast paced communications chain of five radio stations in Farmington, NN. Leading and training the sales force to success. When I started the position with the station it was not meeting budget. Within the first year the station went into black and made money every year that I was involved.
Key Achievements
Increased revenue per month by 45%
Hired additional marketing consultants for sales, trained and helped them set goals
Produced a monthly newsletter that was sent to all clients and potential advertisers
Produced presentations in Power Point
Created Public Service promotions that were sold
Created signage on programs and station in clients place of business
1997 - 2002 General Manager TELEMUNDO TV
Upon taking the responsibility of running the station, it was not only for sale, it was losing money. I was able to turn that around. The station was making money when it was sold.
Added additional individuals to the sales force
Produced speculative commercials for prospective clients. Had a 90% return on presentation of those spots
Created local panel shows on current affairs
Station materials were created by an artists and printed for distribution
All sales presentations were produced on Power Point and placed on DVD’s for clients
1987 – 1997 Marketing & Consultants, Ltd Wyoming & NM
Worked with financial institutions in thirteen states handling their customer service, sales training, and advertising in electronic media and print. Put together their sales material and brochures. Some institutions had a 100% growth within one year in deposits and loans.
Presented a six hour 2 day seminar on customer service, sales and marketing
Made in person calls with loan officers
Worked one on one training with tellers and individuals that opened accounts
Put together in house promotional materials, posters and signage
EDUCATION
Studied Business, Arizona State
Studied Computer Courses, Santa Fe Community College
REFERENCES Upon request
EXTRACURRICULAR Traveling, golf, reading, swimming
ACTIVITIES
PROFESSIONAL NM Broadcasters Asso, TX Broadcasters Asso, Past member of
MEMBERSHIPS Rotary, Chamber of Commerce, Numerous Board Positions