Laura Rivieri

Personal Profile / Key Strengths

E1 London, United Kingdom

+44 (0-749*-******

acxe6o@r.postjobfree.com

uk.linkedin.com/in/laurarivieri/

Digital Marketing and Advertising professional with 10-years experience. Strong project management skills, solid understanding of the creative process and seeking to contribute to the evolution of digital marketing and new media. Interested in pursuing a career as a brand consultant and digital strategist.

Have led campaigns in partnership with international organizations such as Disney, MTV, Nickelodeon, Samsung, Apple, Nokia, Google, Facebook, Lollapalooza, etc. Specializing in online marketing, brand strategy, social media, content creation and the development of digital assets.

Employment History

Mundio Mobile – United Kingdom

(First full MVNO to launch in UK, operates in more than 10 countries in Europe

with it’s brands Vectone Mobile and Delight Mobile)

Online Marketing Manager

2016 – Current

Managed a growing international team of eleven-online marketing executives responsible for the websites of each country, as well as daily social media activities, marketing campaigns and customer service.

Developed an Online Marketing Strategy based on customer experience to help strengthen the brands across all online marketing channels: Websites, Social Media, E-mailing and SMS.

Optimized acquisition channels (PPC, SEO, affiliates) to drive and increase sales. Managed daily spending budgets.

Analyzed brands CRM performance and made optimizations based on the data.

Coordinated the Drupal migration of 13-websites with the development team in our Chennai office.

In-depth analysis and reporting of all media campaigns, site metrics and customers behavior.

Telecom Italia (Telecom Personal - Argentina*)

*One of Argentina’s 3-largest mobile providers

2009 - 2016

Digital Content Manager

2014 - 2016

Oversaw a team of six-digital analysts. The team was responsible for content creation, analyzing campaigns results and delivering performance reports to senior management.

Planned and implemented an engaging digital marketing strategy for a variety of campaigns as well as day-to-day projects.

Responsible for content management across a number of digital channels (website, mobile app, social media profiles, e-mailings, SMS, content upload, tagging, SEO, etc.) ensuring visual identity, tone of voice and user experience.

Built strategic partnerships with internal and external clients to ensure content was amplified and had greater reach in the digital channels.

Operated as the main point of contact for creative agencies and film producers that engaged with Telecom Personal on numerous integrated advertising campaigns throughout the year.

Project managed several live streaming events, such as Lollapalooza Argentina, TedX Argentina and Telecom Music Festival. For that, coordinated different teams from technical suppliers, web/mobile developers, advertising and PR agencies, legal department and brand partners. These events resulted in more than 200,000 unique viewers, increasing positive social sentiment by 30%.

Designed and implemented a content schedule for Instagram and Snapchat, resulting in an improved click through rate and more followers than the direct competitors.

Contributed to the PR strategy for more than 50-influential celebrities, increasing their association with the brand on social media.

Selected as a member of the CEO’s “Innovation Team” for promoting a culture of innovation within the larger Telecom Argentina Group.

Social Media Coordinator

2011-2013

Launched the Telecom Personal brand in Social Media channels: YouTube, Twitter, Facebook, Google +, Instagram, Pinterest, Snapchat, Foursquare, etc. Overseeing the brand strategy, development of communication guidelines and contingency plans.

Built a team of 6-digital analysts specifically focused on social media within the Marketing department.

Acted as a brand guardian to develop and grow the engagement for the digital platforms.

Responsible for the digital launch of re-branding, which included coordinated actions with the Advertising department, thus resulting in a brand awareness of 63%.

Responsible for Argentina’s first live music festival on YouTube, working as the main contact with Google. The event achieved more than 500,000 online viewers.

Helped produce +50 videos that contributed to the brand positioning and business development, with the responsibility of maintaining brand guidelines and values.

Digital Marketing Executive

2009 - 2011

Responsible for the content presentation on the website and mobile apps for both B2B and B2C markets. For that, followed the Marketing communication plan, worked closely with product and service managers and creative agencies.

Managed digital campaigns, including e-mailing, online advertising, text messages and newsletters. As well as the reporting and analyzing of each campaign.

Chosen to be a member of the “Evolution Team”, a program dedicated to develop selective young talent within the organization.

Santander Bank - Argentina

Digital Marketing Executive – Online and Mobile Banking

2006 – 2008

Created editorial content regarding online banking safety and process.

Participated in the creation of new functionality and improved user-experiences for online banking.

Implemented and managed campaigns within the ad-serving tools.

Oversaw the re-branding of the online banking sites from Banco Río to Santander.

Education

Master in Content Management (thesis pending) - Austral University, 2013-2014.

Bachelor in Social Communication - Austral University, 2002-2005.

Languages

Spanish - Native

English - Fluent

Personal Interests / Achievements

Lecturer of “Social Media Advertising Strategies” for Communications major students at the University of Salvador in Argentina for a year in 2013.

Played field hockey for 13-years in semi-professional leagues.

Passionate about understanding and embracing other cultures through my love of travel.

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