Chery l Sp i l lman

https://www.linkedin.com/in/cheryl-spillman-5b88b311

***-* ******** ******* *********, OH 45429 acxcwl@r.postjobfree.com 937-***-**** CREATIVE PROJECT MANAGER AND MARKETING/COMMUNICATIONS PROFESS IONAL A dynamic Creative Project Manager and Marketing/Communications Professional seeks to bring 25+ years of progressive experience to an industry-leading employer. Strong history of success in high-level marketing, project management, and program oversight roles. Proven record of designing and implementing complex marketing, branding, communication, content development, and public relations initiatives. Skilled in strategic planning, process analysis/improvement, team leadership, professional communication, digital branding, cross-department collaboration.

AREAS OF EXPERTISE

Creative Project Management

Overseeing Education Programs

Process Analysis and Improvement

Multi-Channel Content Creation

Strategic Marketing Oversight

Cross-Department Collaborations

Verbal and Written Communication

MA and BA Degrees (MBA, Expected)

Increasing Company ROI

Proven Analytic Skills

PR and Digital Branding

Utilizing New Technology

SKILL HIGHLIGHTS

13+ years strategic planning, branding, and marketing experience as the owner of People for That.

7+ years in marketing, online education, program management, and support roles in higher education.

Managing complex creative, marketing, and education projects while meeting all deadlines and quality goals.

Creating collateral and recruitment videos with technical content for local, regional, and international audiences.

Designing and implementing strategic communication plans to achieve and exceed targeted objectives.

Improving efficiency, achieving organizational objectives, and regularly increasing ROI by proactively analyzing and improving administrative systems, processes, and procedures.

Leading all areas of marketing and PR, from artwork/copywriting to ad sales and growing industrial partnerships. Awards: DBJ Innovation Index Award recipient (marketing related to Wright State University’s College of Engineering & Computer Science), 2014; International Association of Business Communications, Special Event, 2004; Dale Earnhardt, Jr ECHL hockey event; International Association of Business Communications, Special Event Publications, 2004; Dale Earnhardt, Jr ECHL hockey event; Dayton Business Journal, 40 Under 40; 2004. PROFESSIONAL EXPERIENCE

People for That – Kettering, OH – Owner March 2003-Present

Overseeing a successful creative project management company providing the full range of custom marketing services, including strategic plans, digital branding and tactical support services, industry-leading clients.

Managing all creative, promotional, fundraising, and marketing events, campaigns, and initiatives.

Proactively initiating sales leads and continually creating and cultivating high-value business relationships.

Overseeing public relations, media campaigns, and training, advertising, and marketing activities.

Leading the creation of cross-channel marketing content, collateral, and promotional deliverables.

Designing and delivering creative projects for corporations, professional organizations, and mid-sized companies.

Negotiating and managing article reprint rights, production, and Internet/Intranet copy and posting.

Strong record of success in entertainment, media, higher education, healthcare, alcoholic beverages, data warehousing/related technologies, government, finance and sports marketing industries. Quality Matters – Annapolis, MD – Peer Reviewer/Online Facilitator July 2009-Present

Coordinating with professionals, students, and instructors to meet deadlines/quality expectations.

Using creative, analytic, and problem-solving skills independently to successfully manage projects.

Comparing courses against a QM sponsored, faculty-committee developed rubric based standards.

Communicating with faculty members to review online and hybrid higher education courses.

Reviewing subscriber courses to provide feedback on concepts on rubric, standards, and annotations.

Managing a variety of online training sessions for students and faculty members (up to 20 per session).

Providing detailed feedback on assignments/course tasks through Moodle and Blackboard LMS tools. Cheryl Spillman – Resume, Page 2

Wright State University – Promoted through multiple roles (see below) 2010-2015 Director, Online Education and Marketing Programs (July 2013-March 2015)

Increased overall student applications 23% in 2014 by expanding and advancing the distance learning and marketing programs while managing a combined $1M budget among programs.

Motivated, engaged, and managed the workflow of 20 student interns and 2 FTEs for 2 college programs.

Ensured all promotional and marketing deliverables adhered to the college’s brand guidelines.

Implemented strategic marketing plans and all related email, social media, and direct email communications.

Coordinated a cross-functional team to develop creative and innovative marketing materials and engaging distance learning deliverables (proposals, pitch design concepts, and more) while ensuring visual continuity.

Developed technical and creative brand marketing collateral for local, regional, and international audiences. Assistant to the Executive Director for Professional Development (July 2012-June 2013)

Managed projects to help create the College’s Interdisciplinary Programs and Professional Development.

Performed the full range of program liaison duties in the absence of the Executive Director.

Coordinated research grants and events; reconciled budgets and monthly reconciliation/analysis in excess of $2M.

Oversaw Master of Entrepreneurship and Innovation (MEIE) program, including student advising/ enrollment.

Managed a budget of $100k and special projects/ad-hoc events for the Office of the President (budget >$10k).

Coordinated with staff and faculty to plan and implement communications initiatives and projects as needed.

Provided the full range of administrative, project management, event planning, and financial support. Instructor, Entrepreneurship & Innovation (MEIE 6910/4910) (Sept 2012- June 2013)

Created and managed schedule of 14 guest speakers ranging from company founders to true entrepreneurs.

Continually searched for new ways to engage students and actively support retention activities.

Excelled at lesson planning, classroom management, cross-department communication, and instruction.

Maintained effective teaching strategies and assessment methods for a blended classroom.

Engaged students with creative learning techniques and assignments through Pilot.

Provided academic advising and continually evaluated student performance to provide ongoing support. Assistant to the Director, Ohio Center of Excellence in Human Centered Innovation (July 2010- July 2012)

Managed projects events, grants, and budgets/schedules for the Center (and President’s Office upon request).

Increased affiliate membership 35% by presented OHCI to faculty in departmental meetings and at conferences.

Grew unique visitors to the Center’s website (18.75%) through content and vendor relations development efforts.

Helped write, assemble, secure, and manage grants with budgets in excess of $2M and $200k center budget.

Acted as center liaison with graduate students, senior level academics, and non-academic persons/organizations.

Promoted Center and key research projects by collaborating with faculty, community and industry leaders.

Participated in development activities and represented the Center at local, state, and regional conferences.

Managed video and still photography project sessions, editing, and final production for website content.

Investigated global funding opportunities, created research teams, and led project teams to discuss grant prospects. Edison Community College – Greenville, OH - Adjunct Instructor July 2009-December 2010

Taught ENG121 Composition I, ENG122 Composition II, and COM121 Fundamentals of Communication.

Grew retention by evaluating class performance, assisting at-risk students and creating motivational atmosphere.

Maintained expert knowledge in academic research, trends, issues, practices, teaching strategies and assessments.

Employed the full range of technology tools to engage students with creative learning techniques/assignments.

Performed academic advising, career counseling, lesson planning and support of programs/institutional initiatives. Career Note: related roles include Executive Assistant to the President and CEO, COO and CMO for Premier Health/Miami Valley Hospital (2015-2016), Marketing Specialist for NCR, Teradata Division (2000-2003) and Executive Project Manager for Southern Eagle Dist., Inc. (1986-1998). EDUCATION

MBA, Project Management - Wright State University, Dayton, OH (Expected, 2017) Master of Arts, English, Communications Minor (honors) - Wright State University, Dayton, OH (2010) Master’s Certificate, Project Management - George Washington University, Washington, D.C. (2002) Bachelor of Arts, Communication; Broadcasting - Wright State University, Dayton, OH (2000) Associate of Arts, Liberal Arts - Indian River State College – Fort Pierce, FL (1990)

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