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CURRICULUM VITAE

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1. Family name: Abbasi

2. First names: Ziad

3. Education: MBA

Institution Degree(s) or Diploma(s) obtained:

University of Jordan and Jordan Diplomacy Institute 1999 – 2002

MBA: International Trade and Marketing

Vladimir University, Russia

1980 – 1986

BSc Civil Engineering, Project Management

4. Language skills: Indicate competence on a scale of 1 to 5 (1 - excellent; 5 - basic) Language Reading Speaking Writing

English 1 2 2

Arabic 1 1 1

Russian 2 2 2

5. Membership of professional bodies: Founding Member of Jordan SMEs Association 6. Other skills: Computer Literacy: Microsoft Word, Excel, PowerPoint 7. Present position: Marketer, consultant and trainer 8. Years of experience: 26 years

9. Key qualifications:

Ziad Abbasi is a marketer, consultant and trainer, with an MBA in International Trade. He has managed many projects to enhance the productivity of Jordan and open new non-traditional markets. Ziad has also increased sales to non-traditional markets and enhanced the image of Jordanian products and services by participating professionally at international, specialized trade fairs. Furthermore, he has conducted market researches in several marketplaces, and embarked on several study tours, outward buyer missions and export research missions, including export strategy projects such as franchising and joint venture projects. Ziad has delivered several training courses and workshops in different countries, and participated at international conferences. Ziad has also designed and implemented an Export Coaching Program. In a time span of 10 years, I have worked on many projects (assignments) and achieved the following: o Working experience in business development, marketing and consultancy, with a specific focus on SMEs issues.

o Experienced in donor programs including two years with EU (EJADA) and four years in USAID projects. o Large working experience in developing countries and good business contacts in Jordan and the Middle East

o Professional in trade & industrial policy analysis and institutional strengthening for more than ten years o Implemented several need analysis and designed variant economic and industrial projects. o Capacity building and institutional strengthening instrument work experience with EU projects, with focus on business associations.

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o Working experience in local economic development (LED) projects o Contributed to develop a guide of financial institutes and lending organizations o Implemented business enhancement programs

o Six years of professional experience in assessing programme aiming to facilitate innovation and enhance competitiveness.

o Knowledge of European neighborhood policy

o Ability to analyze the Jordanian economy, extract trends and recommend actions o Professional drafting of project proposals writing based on strategic planning models. o Having the ability to interact effectively with private companies including SMEs as well as public institutions

o Assisted to establish Women Industrial Association o Good understanding of industrial sectors and clusters, specifically in enhancing productivity, initiating small and micro projects to increase revenues and create jobs. o Ability to build bridges between private and public sectors (Public Private Dialog) o Able to understand the impediments facing Jordanian exports and offer innovative solutions. o Good communication, interpersonal, presentation and reporting skills. Designing and implementing media campaigns.

o Moderation: facilitated many workshops, festivals, trade missions and conferences. o Initiated and delivered a comprehensive soft skills training program for 19 staff of USAID Jordan Economic Development Program.

o Founding member of Jordan SMEs Association

o Attended 5 days training with International Labor Organization ILO on Work Improvement in Small Enterprises Facilitated workshops in Jordan to increase awareness of how to expand businesses o Developed a toolkit “How to Export” (Published) in cooperation with Jordan Forum for Business & Professional Women

o Executed a cartoon film on Branding.

o Assisted in establishing the "Professional Community of Jordan", currently includes 520 members. o Certified trainer by ACT (American College Testing) o Conducted several feasibility studies (including sophisticated financial projections and analysis), assisted investors to complete their researches and establish projects, assisted associations to raise funds, delivered training courses on investment promotion. All studies and researches are based on international standards and best practices.

o Published a booklet on how to build the career path “Passport to Success” 10. Specific experience:

COUNTRY DATE FROM – DATE TO POSITION

Jordan (25 years) 1986 - Present Consultant

GCC Gulf Countries,

North Africa and Levant

Countries (MENA)

Short Visits

Outward Trade Missions

Participation at Exhibitions and Conferences

Technical Assistance

Training and Monitoring

Consultancy

11. Professional Experience:

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DATE

(FROM –

TO)

LOCAT-

ION

COMPANY FUNCTION DESCRIPTION

NOVEMBE

R 2013

PRESENT

JORDAN FREE LANCER Consultant

and Trainer

Business Development

Training, Coaching and Consulting

Market Research Studies (Export and Marketing)

Organizing events in MENA region for ENPI CBC

MED program.

Managed a youth program in seven governorates.

Supported by MEPI and executed by Jordan Women

Industrial Community (JWIC) and Vocational

Training Corporation (VTC) to Increase access of

young Jordanian women to vocational training

programs in Amman, Irbid, Mafraq, Zarqa, Karak,

Tafilha, and Ma’an. Special Focus: this program will have a special focus on Youth, Women and Public-

Private Partnerships

Specific Objectives:

1- Increase access of young Jordanian women to

vocational training programs in Jordan

2- Train 175 girls on key success factors of career path and establishing new businesses

3- Train the trainer

FEBRUARY

2013

OCTOBER

2013

JORDAN EU, BALADAYTI PROGRAM

Ms. Ruth Rennie

Team Leader

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LED and

Agribusiness

Expert

Assisting Jordanian municipalities to analyze the

value chain and propose viable local economic

development (LED) projects. Developing linkage

with financial institutions, business owners and

entrepreneurs to highlight SME financing needs.

A member of a steering committee (public and

private sectors)

Assisted to organize Business Plan Competition

Finalizing the mapping and analysis of the target of sub-sectors address, and the identification of

barriers and opportunities for business

development in the related sector through a

participatory Value Chain Analysis process

Analyzed appropriate interventions and developed

realistic action plans to support business

development in target sectors and clusters through a process involving all relevant stakeholders.

Designing identified initiatives through dialogue

with relevant stakeholders, service providers and

financing organizations.

Contributing to develop a guide of financial

institutes in Jordan.

FEBRUARY

2012

SEPTEMBE

R 2012

JORDAN DELOITTE Expert Developing LED Strategy for Philippines Designed and implemented business development

programs

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SEPTEMBE

R 2007

FEBRUARY

2012

JORDAN USAID / JORDAN

SABEQ Chief of Party

Mr. Laith AlQassem

+962-**-*******

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Sector Lead Leading the light manufacturing (SMEs), handicraft, medical service and LED sectors (focusing on micro projects to create jobs and alleviate poverty).

Manage grant procedures. Identify market

opportunities and market intelligence requirements in non-traditional markets.

Executed Export Coaching programs to assist SMEs

to apply innovative approaches in production,

promotional tools and product development.

Using sector analysis selected from a range of

mechanisms to provide project support to groups of enterprises to develop national and international

marketing, export and promotional strategies.

Developed export tools for Jordanian firms and

business associations such as Franchising, Joint

Venture, International Marketing and Brand-

Building.

Worked with both the private and public sectors to promote Jordan as a main hub in the region for

medical tourism. Enabled seven Jordanian hospitals to be internationally accredited.

MAY 2006

JULY 2007

JORDAN

TRAVERTINE COMPANY

PLC.

Mr. Yahya AlSayyad

+962*********

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ASSISTANT

GENERAL

MANAGER

A leading stone and marble manufacturing

company. Assisted the general manager to manage

the company, including HR, administration, sales,

export, marketing, purchasing and inventory.

Developed the Enterprise Resource Planning (ERP)

system for the company. Enabled the company to

position and build the brand name internationally. August

2004

April

2006

Jordan EU, EJADA, (Euro-

Jordanian Action for the

Development of

Enterprise)

Mr. Steven Lee

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Strategic

Marketing

Group

Manager

Managing projects to enhance exports of Jordanian

industry sectors with specific focus upon

handicraft, marble, dimension and building stone

(marble), and handicrafts. Acted as a strategic

marketing group manager for stone and handicraft

sectors. The program adopted the to:“build export

productive sectors over defined time lines that

possess international competitiveness able to

deliver sustainable export sales to the EU and

regional markets, and attract new investment”.

Assisted Jordanian firms and business associations to increase their exports and apply variant options to penetrate non-traditional export markets.

Formulated a committee from public and private

sectors to regulate marble quarry licensing in

restricted areas.

August

2003

August

2004

Jordan MS Group Marketing

and Export

Manager

Marketing and exporting engineering systems,

including advanced greenhouse solutions.

Conducted market researches in several market

places e.g. Australia, Cyprus, Cambodia, KSA and

other countries.

March

2002

July 2003

Jordan Giacomini Middle East,

Regional Office of

Giacomini

Marketing

Sales

Manager

Marketing heating and cooling piping systems.

Conducted comprehensive market researches for

the Middle East markets. Developed and

implemented e-marketing strategy; activated user-

friendly website and built a reliable data base

system. Increased exports to the region.

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January

1997

March

2002

Jordan Al-Maather for Trade &

International Marketing,

EMITCO.

Executive

Manager

Importing and distributing piping systems.

Concluded new agent agreements and added

international imported product ranges to the firm. Also built the business network.

July 1990

Decembe

r 1996

Jordan World Plastics for

Construction Industries

Export and

Marketing

Manager

Manufacturing, marketing and exporting of

advanced piping systems. Executed all marketing

campaigns and studies for the Jordanian and export markets.

Executed Projects:

Date Country Client

Original

Fund

Description Value Remarks

2016 Jordan

Jordan

Women

Industrial

Community

(JWIC)

MEPI/USAID

Training

and

Coaching

US$ 65,000

Managed a youth

program in seven

governorates within

Jordan.

Supported by MEPI and

executed by JWIC and

Vocational Training

Corporation (VTC) to

Increase access of

young Jordanian women

2015

Jordan / Northern

Al-Mazar

Municipality

USAID /LENS USAID

Market

Demand

Study

US$ 11,000

A Market Demand Study

Associated with the

Establishment of the

Entrepreneurship

Support Program and

MFIs

2015 Jordan Abdeen Abdeen

Feasibility

Study

US$ 6,000

Establishing a Factory

for Plastic Products

2015 Jordan EU/JUMP

Modern

plastics

Market

Study

US$ 21,000

Export Marketing Plan

for GCC countries

2014 Jordan EU/JUMP

Rawand

plastics

Market

Study

US$ 18,000

Export Market Study for

selected markets

2014 Jordan EU/JUMP

New Vision

plastics

Market

Study

US$ 10,000

Export Marketing Plan

for GCC countries

2014 Jordan Abu Salem Abu Salem

Feasibility

Study

US$ 5,000

Establishing a Factory

for Plastic Bags

2014 Jordan

Anabtawi/

Processed

Food

Company

EU/JUMP

Export

Market Plan

US$ 16,000

Export Market Plan for

Gulf GCC countries

2013 Jordan

SMEs/

Processed

Food Sector

EU/JUMP

Export

Market

Study

US$ 8,000 Export Opportunities

2013 Jordan

EAIIA/

Industrial

Sectors of

Eastern

Amman

EU/JUMP

Assessment

Study

US$ 12,000

Exploring Export

Opportunities in the Gulf

GCC countries

2012 Philippines Deloitte USAID

Economic

Sector Deep

Dives

US$ 15,000

Local Economic

Strategy

2012 Jordan

Jordan

Airmotive

JEDCO

Feasibility

Study

US$ 10,000

A Comprehensive

Feasibility Study

2012 Jordan

TOP Plastics

Factory

EU/JUMP

Market

Studies

US$ 50,000

Enabling TOP to enter

African and Eastern

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Europe Markets

2012 Jordan RBG RBG

Business

Plan

US$ 6,500

Establishing a

Handicraft Center for the

Royal Botanic Garden

RBG

2009 Jordan USAID USAID

Sector

Study

US$ 4'500 Marble Case Study

2009 Jordan USAID USAID

Sector

Study

US$ 11,500

Market Survey of the

Furniture Industry in

Jordan

2008 Jordan JUMP JUMP

Sector

Study

€ 4'400.00

Diagnostic and

Upgrading

2008 Jordan HTSPE / UK EC

Trade and

Transport

Facilitation

€ 2,800.00 Sectorial Study

2007 Jordan SABEQ USAID

Export

Guide

€ 3'500.00 Export Management

2006 UK EJEP EC Research € 100,000.00 Marketing Study 2006 Germany EJEP EC Research € 60,000.00 Marketing Study 2006 Poland EJEP EC Research € 65'000.00 Marketing Study 2006

Qatar, Italy and

Poland

EJEP EC Study Tour € 65'000.00

Participation at

International Fairs

2006 Jordan EJEP EC

Export

Marketing

Strategy

€ 120,000.00 Jordanian Stone Sector

2006 Jordan EJEP EC

Diagnostic

Study

€ 40'000.00

Jordanian Handicraft

Sector

2005

Bahrain, Qatar, Abu

Dhabi, UK and Kuwait

EJEP EC

Outward

Buyer Mission

€ 80'000.00 Match Making Mission

2005 Jordan EJEP EC

Inward Buyer

Mission

€ 75'000.00

Invited Architects from

Qatar to Visit Jordanian

2005 Jordan EJEP EC

Handicraft

Sectorial

Study

€ 6'500.00

Sectorial Study on the

handicraft sector

2005

Bahrain, Qatar, and

Abu Dhabi

EJEP EC

Market

Research

€ 70'000.00 Market Survey

2002 Syria Giacomini Giacomini

Market

Research

€ 15'000.00 Field Research

2002 GCC Countries Giacomini Giacomini

Market

Research

€ 28'000.00 Field Research

12. Other Relevant Information:

Delivered the following Training Courses:

Training topic or

course name

Core content

Number

of days

Number of

participants

Client name

Analytical and

Creative Thinking

Unlocking the Mind Potentials 5 31

EU Fund Program

United Nations Development

Program (UNDP) and Ministry of

Interior Affairs

Communication Skills

and

Enhancing Communication Skills,

verbal and non-verbal

5 31

EU Fund Program

United Nations Development

Program (UNDP) and Ministry of

Interior Affairs

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Leadership and

Supervision Skills

Leading and Supervising Teams

of Local Economic Development

Departments

5 31

EU Fund Program

United Nations Development

Program (UNDP) and Ministry of

Interior Affairs

Business Writing

Skills

Professional writing of reports

and official correspondence

5 31

EU Fund Program

United Nations Development

Program (UNDP) and Ministry of

Interior Affairs

Team Work

Creating and maintaining the

team spirit

5 12 Yemen Telecom Company

ToT Training of Trainers 1 22 Passport to Success Initiative Selling Techniques

Selling Skills and Enhancing the

Performance

1 day 11 Medmac

Export Coaching

Program

Find potential export markets 3 months 8 Mobedco

Export Training

Program

How to Export 5 12 Vapco

Customer Care

Improve performance of flight

attendants

2 16 Royal Jordanian Airlines RJ

ToT Training of Trainers 5 22 NYIT Institute instructors Emotional Intelligence

Building the team spirit and

enhancing the productivity

4 18 Tabuk Pharmaceutical Company

Communication Skills

and Dealing with

Others***

Enhancing Communication Skills

at businesses

5 21 SABIC - KSA

Qualities of a Dynamic

Presenter

How to deliver professional

presentations

3 22 SABIC - KSA

Problem Solving &

Decision Making

Techniques of developing

practical solutions

3 26 SABIC - KSA

Leadership and

Supervision**

How to lead and supervise others

avoiding direct orders

3 11 Ahli Bank

Branding and

Marketing

Management

Endless branding activities and

creative approaches

4 19 Arab Islamic Bank

Up Selling and Cross

Selling

Advanced Selling Techniques 2 40 Orange, Jordan Telecom Company acxcde@r.postjobfree.com

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Planning Media

Campaigns and PR

Management

Strategic planning and

implementation of Media

Campaigns and Public

Relations

4 3 Mustasharoon - Beirut

ToT Training of Trainers 5 9 Public, NYIT Training center Marketing for SMEs

Principles of daily marketing

activities that complies with

the entire marketing strategy

5 38

Amman Chamber of Industry /

EJABI

Family Business

Expanding business for family

owners is not easy at all, it

requires much more efforts

than other types of companies

5 30

Amman Chamber of Industry /

EJABI

Strategic Planning /

Local Economic

Development

Strategic Management at the

Sectoral Level. The theoretical,

conceptual aspects and

implementation of strategic

management

16 120

United Nations Development

Program (UNDP) and Ministry of

Planning and International

Cooperation (MOPIC)

Communication

Skills

Communication Skills for

Middle Management

4 22 Gulf Trainers - Istanbul

Supervision**

Supervision and Leadership

Skills

10 42 Arab Potash Company (APC)

Selling

Techniques**

An extinctive course to

introduce how to close

successful deals

4 8

New York Institute of

Technology (NYiT)

Branding

How to brand with a minimum

budget

2 14 ICE – Cairo Egypt

PR Techniques and

Media Campaigns

Best practices of Public

Relations

3 16

New York Institute of

Technology (NYiT)

How to Export

An extinctive course to

introduce modern and

applicable techniques of

export skills and knowledge

3 10

American Chamber of

Commerce in Jordan (AmCham)

Marketing for

Service companies

Training shipping agents: how

to market their services

effectively

1 38

Jordan Shipping Agents

Association

Workshop How to

start exporting

Awareness campaign to

encourage exporting

2 14

Jordan Forum for Business &

Professional Women

Marketing for

Service companies

Training shipping agents how

to prepare a marketing plan

1 17

Jordan Shipping Agents

Association

Communication

Skills

An extinctive course to

introduce how to close

successful deals and enhance

PR activities

2 14

American Chamber of

Commerce in Jordan (AmCham)

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How to Export**

Introduce modern and

applicable techniques of

export skills and knowledge to

Egyptian exporters

2 19 ICE – Cairo Egypt

Motivating Sales

Staff

Building Team Work

Capabilities for Sales Force

6 17

Abu Haltam Industries Group

General Deluxe

** Delivered twice

*** Delivered three times

Other Experience & Achievements:

Participated at a training course on international marketing and exportation, supported by Jordan Enterprise Development Corporation (JEDCO) and organized by ITC International Trade Chamber in September 2011

Participated at a training course entitled exportation techniques, supported by Jordanian Exporters association and organized by CBI in June 2011

Participated at “Innovative Management” organized By German University in Jordan (November 2011)

Facilitated several workshops, brainstorming sessions and seminars.

Certified trainer by ACT (American College Testing).

Attended CBI training course in the Netherlands entitled “Export to Europe”.

Attended an International Marketing Seminar for SMEs, in Greece for two weeks.

Participated at Local Economic Conference in Sacramento, USA in 2010.

Assisted six pomegranate farms to receive the GlobalGAP certification.

Participated at the international World Medical Tourism and Global Health Congresses 2008 and 2009, held in San Francisco and LA, USA.

Presented Jordan at the International Insurance Tourism form held in Turkey in 2010 and conducted a presentation on the Jordan Medical Tourism Sector Progress.

Assisted the business associations in Jordan to raise funds and ensure sustainability

Participated at many international exhibitions and trade fairs all over the world.

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