OVERVIEW

Passionate Senior Marketing and Sales Professional with 10+ years of progressive experience in increasing revenues, profits and market share through savvy traditional and digital marketing, product and program management for Fortune 500 and entrepreneurial companies.

AREAS OF EXPERTISE

Marketing Strategies & Campaigns Corporate Communications

Creative Team Leadership Product Positioning & Branding

Web & Print Content Development Marketing Automation

Focus Group & Market Research Sales Collateral & Support

Public & Media Relations New Product Launch

Event & Tradeshow Management Customer Satisfaction & Retention

EDUCATION

Bachelor of Arts, Communications, Wayne State University, MI Awarded 2007

EXPERIENCE

Marketing Manager - Corporate 2015 - 2016

BPM Microsystems, Houston, TX

Marketing and Product Management for $21M engineered products and services.

Worked in partnership with other members of the leadership team to define corporate goals and business strategies; utilized Agile Scrum methodologies to execute key brand initiatives, innovative product development strategies, competitive go-to-market product plans and creative marketing and sales campaigns. Led strategic revisions to marketing operations and promotional planning using customer segmentation, data analysis, web analytics, consumer behavior and historical reports.

Led the strategy, design, and implementation of global Customer Portal - BPM Connect - resulting in 75% improvement in customer satisfaction scores.

Developed, launched, and managed the first comprehensive electronic Sales Enablement Program to support direct sales and partners - adopted by 80% of sales force within three months; ensured upload integrity, content currency and user training for site navigation.

Implemented marketing analytics and inbound marketing automation resulting in increased lead-to-opportunity conversions by 30% by automating ongoing “drip campaigns” and software renewal processes - nurturing and assigning incoming leads based on sales cycle, geography, web activity and analytics.

Generated $2.6M in annual sales through strategic revisions to marketing operations and promotional planning using customer segmentation, data analysis, web analytics, consumer behavior and historical reports.

Marketing Manager - Strategic Alliances 2013 - 2014

BMC Software, Houston, TX

Managed cross functional alliance program for strategic business partners - $15M.

With P&L responsibility, developed and implemented aggressive sales and marketing plans, creative prospecting campaigns and innovative retention strategies to drive partner sales and increase program profitability.

Captured a 45% expansion in partner membership, increased retention rate by 27% and program revenue 82%.

Initiated revolutionary lead and tracking system, increasing sales by 25%.

Product Marketing Manager 2012

Cameron, Houston, TX

Launched 5 products and rebranded corporate aftermarket services while overseeing a $1.3M marketing budget and managing a 5-member team.

Directed and led all marketing activities, including content development, positioning and messaging strategy, creating brochures, technical data sheets and white papers, creating online and print ads, global tradeshow and event management, communicating new product features and benefits to sales teams world wide, writing customer announcements and developing and publishing press releases.

Increased aftermarket sales by 37% in first 6 months after service brand redesign, innovative marketing campaigns, effective sales training and enablement programs.

Sales and Marketing Coordinator 2008 - 2010

UCB Pharmaceuticals, Smyrna, GA

Served as the liaison between partners and creative agencies, including internal teams, partner reviews, legal committees and compliance to ensure all sales and marketing goals were met.

Executed comprehensive digital marketing plans for 3 products and 20+ events that generated over $2.5MM in revenue.

Communications Specialist 2003 - 2011

United States Air Force

Developed and disseminated communication materials intended to project and enhance U.S. Military services to members, suppliers, partners, and stakeholders.

Directed the planning, fundraising and execution for base events. Managed $2M budget for 2007 Selfridge ANG Air Show.

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