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Sales, Marketing, customer service, credits, collections

October 31, 2016

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*** ****** **. ********* *******

Brgy. Manggahan Pasig City 1612

099*-***-****; 091*-***-****


To pursue a career in a dynamic, and highly competitive organization, where I can actively participate in the growth of the company.



Trade Marketing Manager – Consumer Device Business Group

June 2015-August 2016 (PLDT & SMART Account)

Handles two major accounts: SMART Communications Inc. & PLDT.

Manages the end-to-end Trade Marketing activities from planning, initiation, execution, and monitoring.

Leads the development of trade promotion plans & targets. In-charge of the overall planning, budgeting, production and implementation of all in store activities, including point of sales materials and promotions.

Works closely with the client’s Trade Marketing Manager and Brand Manager to align corporate brand building activities as well as product development activities with SMART and PLDT marketing campaigns and in-store promotions.

Executes corporate activities such as tradeshows and events, to showcase the latest devices from Huawei.

Promote new products, maintain clean, organized display consistent with Huawei guidelines

Responsible for the development and roll out of POS materials, visual merchandising display for the client.

Regularly reports sell-out data, in-store presence, market share information, competitive information, challenges encountered by the dealer network, and sales trends.

Leads the training of contracted promoters as well as the client’s sales teams.

Collaborates with the sales teams to turn the “selling stories” into sales tools to effectively present the brand strengths and the product superiority.

Collaborates with marketing intelligence resource to read and report results of activities and provides recommendations and forecasts.

Supports local teams in the execution of the activities and in achieving their sales and budget objectives.

Ensures that local feedback is taken into account by regularly visiting sales teams, clients and stores.

Appointed to handle Globe Account

August 2016- Present (GLOBE Account)


1.Ensures achievement of sell-thru targets thru the close collaboration and partnership with Globe operator

2.Ensures achievement of sell-out by direct administration of the different volume drivers, with very close collaboration and partnership with operator

Ensures product distribution reach (number of stores penetrated)

Ensures product distribution depth (number of models per store)

Manages overall Order-to-Deliver, Customer Service level, Days of Stock at the store level

Ensures achievement of share of shelf targets and compliance to visual merchandising standards

Ensures pricing standard compliance

Ensures smooth and efficient execution of below-the-line promotions and recommends localized programs to achieve set targets

3.Supervises retail supervisors and promoters and ensures team compliance on various company standards, such as, but not limited to I-Retail, Retail Training, Visual Merchandising.

4.Tracks retail performance and ensures timely reporting of distribution, share of shelf, visual merchandising compliance, new product pipeline, promotions, pricing, and competitive activities.

5.Supervises deployment and regular monitoring of trade assets, such as, but not limited to modules, POSMs, LDUs.

6.Ensures submission of reports such as master coverage plan, call sheets, liquidations.

7.Maintains good relationships with operator and other store partners

8.Performs other duties that may be assigned from time to time


Sales Manager – Sales & Distribution

November 2013 - June 2015

Coordinates proper company resources to ensure efficient and stable sales results.

Develops the monthly sales monitoring report to determine if goals and objectives are being met.

Responsible for obtaining profitable results through the sales team by developing the team through motivation, skills development and product knowledge development.

Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization.

Responsible for the planning, recruitment, direction, organization and control of sales representatives and staffs to accomplish specific objectives.

Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.

Establishes and executes sales objectives, budgets by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.

Implements national sales programs by developing field sales action plans.

Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Completes national sales operational requirements by scheduling and assigning employees; following up on work results.

Maintains national sales staff by recruiting, selecting, orienting, and training employees by counseling and disciplining employees; planning, monitoring, and appraising job results.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.


Credit & Collections Specialist - Credits and Collections Department

May 2012 - August 2013

Effectively assessed credit risk and (current and potential) client viability, analyzing financial statements and cash flow of customers

Performed (qualitative and quantitative) analysis of requests for loans and lines of credit

Provided customer service support and professional financial guidance

Prepared written credit approvals and denials

Initiated changes in credit policies-ensured policies and procedures accorded with department’s standards

The duties of a Collections Specialist include collection calls and/or correspondence in a fast paced goal oriented collections department.

Providing customer service regarding collection issues, process customer refunds, process and review account adjustments, resolve client discrepancies and short payments. Responsible for monitoring and maintaining assigned accounts- Customer calls, account adjustments, small balance write off, customer reconciliations and processing credit memos.

Accountable for reducing delinquency for assigned accounts.

Perform other assigned tasks and duties necessary to support the Accounts Receivable Department.

Enlist the efforts of sales and senior management when necessary to accelerate the collection process.

Must communicate & follow up effectively with sales department regarding customer accounts on a timely basis.

Establish and maintain effective and cooperative working relationships with dealers and sales.

Essential Functions

Weekly and monthly reporting to direct supervisor

Monthly Delinquency notices

Processing monthly credit memos and the appropriate reporting

High volume phone calls to assigned delinquent customers

Manage customers on the shutdown report

Reconcile customer disputes as they pertain to payment of outstanding balances that are due

Provide excellent & considerate customer service to dealers and sales

Internal and External customer interface

Participate in team planning meetings

Meet defined department goals and activity metrics


Intern - Human Resource Department


Intern - Human Resource Department


January 2016 Consumer Business & Management

Efficiency on related business and relationship with client and consumer

August 2015 Consumer Devices

Enhancement for Product Knowledge

September – November 2013 Cabin Crew Training

Ensuring the safety of the passengers onboard

August 2011 Customer Service

Seminar on customer service, for passengers

January 2010 Supply Chain Management

Management of a network of interconnected business

August 2010 Effective Communication Skills

Involvement, Formation, Empowerment

April-May 2007 Chinese Language & Culture Study

Language & writing proficiency


PATTS College of Aeronautics - March 2012

Bachelor of Science degree in Management Major in Tourism

Saint Joseph School, Zamboanga City – March 2008

High School


Civil Aviation Authority of the Philippines

PATTS Tourism Society


I am self-motivated, confident, and I exhibit a positive attitude. I am an excellent team-player as well as an aspiring leader. I am an advocate of service quality and customer experience. I am highly flexible and can easily adapt to changing work environments. I am well-versed in English and Filipino. I can also speak Mandarin, Fukien and Spanish.


Meeting Sales Goals, Negotiation, Selling to Customer Needs, Motivation for Sales, Sales Planning, Building Relationships, Coaching, Managing Processes, Market Knowledge, Developing Budgets, Staffing, Attends to Customer Needs & Support.


Christian Gregorio Rubio

Brand Manager

SMART Communications Inc.


Erlinda Delos Reyes

Airport Manager

Civil Aviation Authority of the Philippines

Raymund Fernandez

Captain/Flight Instructor A320/321

Philippine Airlines


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