Social Media Management, Event Coordination, Communications, PR

TATIANA M. SNEAD

TRENTON, NEW JERSEY ***** ● 609-***-**** ● *************@*****.***

Summary

Dependable PR professional who excels at analyzing, prioritizing and completing tasks in an efficient manner; strong leadership, planning, and organizational skills.

Flexible team player who thrives in high-pressure environments requiring the ability to effectively multi-task and complete multiple projects.

Excellent verbal/written communication and interpersonal skills.

Professional Skills

Technical literacy: MS Office Suite, Google (Docs/Slides/Sheets)

Social Media Savvy: Combined 7,200 Twitter Followers (3 Accounts), 948 Blog Subscribers

Professional/Creative Writing (Press Releases, Press Kits, Email, Reviews, Opinion Pieces)

Social Media Coordination, Marketing & Data Analyzing (5 Years)

Event Planning/Hosting/ Curation; Event Promotion/Marketing (3 Years)

On-Air Hosting, Radio Broadcast (1.5 Years)

PR Campaign Development/Management (3 Years)

Graphic Design/Web Design/ Markup language: HTML (8 Years)

Photography/Videography/ Video Editing (4 Years)

Languages: English/Proficient Spanish speaker

Accomplishments

BA in Communications: concentration in Public Relations, with a Minor in Music

Recognized for driving traffic to internet radio show “Podcast About Nothing” (10,010 Plays), Music blog “The Art Xhibition”, and YouTube channel, “The Coffee Shop Vlog” (74,000 Views).

Video placement on Bossip.com

Opinion piece placement on Hypefreshmag.com (most notable piece acquired 100,000 views) and Kean University’s “The Tower”

Twitter Analytics (Per Month): 1.3 Million Impressions, 575 Link Clinks, 3,800 Retweets, 3,600 Likes, 1,300 Replies.

Volunteer History

“Podcast About Nothing”, Haledon, NJ

On-Air Personality, January 2015-Present

Coordinated guest appearances on show and music selection; led discussions based upon hip-hop/urban community; attained background information to prepare for interviews and discussions; interviewed show guests about their lives, work and/or topics of current interest; made promotional appearances at public and private events to host and/or represent the show; managed social media accounts (including collecting data analytics). www.soundcloud.com/PodcastAboutNothing

Employment History

The Coffee Shop Vlog (YouTube Web-series/Brand), Trenton, NJ

Brand Strategist/Social Media Coordinator/Interactive Designer, April 2014- Present

Responsible for brand imaging and social media management and social media data analyzing (ex. researching target audiences based off success or failure of tweets/Instagram posts to tweak and produce more effective content to post), event planning, management and hosting, email account management, creation and management of brand website, graphic design (flyers), press kit development.

Kean University, Union, NJ

Sports Arena/Sports Videographer/Web Stream Directing, September 2012 – May 2016

Part-time position, set up/Break down of camera equipment, videotaped sports related events, operated tri-caster and 3-Play, selected shots being recorded live by staff worthy of replaying via livestream, directed livestream to Kean Athletic Website and Scoreboards.

Planet Fitness, Ewing, NJ

Front Desk Personnel, May 2014- October 2015

Fulltime administrative position, maintained member records including billing, built relationships with members to create a warm judgement-free environment, created and terminated memberships, managed email account, shipments and deliveries, and answered phone calls.

HypeFreshMag.com, Philadelphia, PA and New York

Contributing Journalist, April 2014- June 2014

Work from home position, wrote and submitted a number of opinion pieces for the site, as well as conducted exclusive interviews with up-and-coming talent on the east coast to also be featured. Most notable piece acquired 100,000+ views.

Education

Kean University (2012-2016)

Contributing member of the Pan-African Student Union (PASU) as well as Photographer and member of PR Committee for the Student Organization of Kean University.

References

1. Ajah Hunter, Kean University Dept. of Technology, Manager 908-***-****

2. Jamar Dickson, Podcast About Nothing Founder/Passaic County Corrections 201-***-****

3. Joye Hunter, Kean University Dept. of Technology, Coworker 908-***-****

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