Brian A. Hellman MBA, CPLP

Bentonville, AR acxax3@r.postjobfree.com 479-***-****

PROFESSIONAL SUMMARY

Accomplished senior leader with unique combination of finance/accounting, strategic planning, product management, and sales

management experience. Exceeding expectations leading cross-functional business teams, developing creative solutions that

align company and customer needs. Proven track record employing a holistic view in the development and implementation of

strategic plans to improve growth, profitability, and market positioning.

CORE COMPTENCIES

Proven business partner approach to creating growth through understanding needs and value proposition of internal and

external customers.

Deliver financial results through analytics, insight generation and development of practical recommendations to drive sales

and profit improvements.

Expertly build enterprise-wide consensus around key initiatives, with consistent track record of exceeding expectations

through precise assessment, prioritization and execution.

Lead by example through personal integrity, personal growth, self-determination/drive and a passion for success.

PROFESSSIONAL EXPERIENCE

Rawlings Sporting Goods Company, Inc. 2014 to Present

Global sporting goods manufacturer, division of Newell Brands

Channel Sales Director, Mass/Club

Responsible for all sales, shipments, inventory, and margin targets for Walmart (including Stores, Walmart.com and Sam's Club),

Target, Meijer and KMart. Accountable for executing company strategy with channel partners including developing and

executing joint business plans (JBP) across multiple departments. Full P&L and financial planning responsibility. Work across

disciplines throughout the organization including Operations and Marketing to develop effective account plans and strategies.

Attained category-leading 60% share of account through collaborative planning and targeted product assortment.

Recaptured lost business segment in both Walmart Stores and Sams Club resulting in a 15% sales/20% profit increase.

FRI Sales & Marketing, LLC 2013 to 2014

Team-based retail management consulting firm

Director, Strategic Planning & Business Development

Developed strategies that maximized competitive advantages for growth through market penetration and new product innovation

via geographic and channel expansion. Assist clients in all phases of the product life-cycle from concept through

commercialization.

Designed business strategies and tactics for driving growth with national retailers

Developed category analysis to support/validate marketing plans

The Goodyear Tire & Rubber Company 2004 to 2013

$20B global tire manufacturer

Director/General Manager, Walmart Account Team (2010-2013)

Strategic lead for $700M account, Goodyears largest. Full P&L and financial planning responsibility. Led direct sales, product

development, assortment, pricing, merchandising and supply chain activities. Remotely managed 65 field sales associates

across 2,800 Walmart locations.

Using category analytics and joint business planning to redefine the relationship between Goodyear and Walmart from

Supplier/Customer to Strategic Business Partners, launching initiatives resulting in 15% increased sales/assortment

and 30% EBIT improvement.

Twice named Walmart Supplier of the Year in Hardlines (FY11) and Automotive (FY12).

General Manager, Performance Tire Category (2009 to 2010)

Drove sustainable and profitable growth and maintained market share leadership in $800M Performance Category. Strategic

lead for global sourcing, supply chain improvements, forecasting, product development and deployment. Full P&L and financial

planning responsibility. Partnered with channel (OEM & Replacement) and brand management to design, develop and implement

merchandising, assortment, pricing, and promotion plans. Managed project and product development life cycles utilizing

stage/gate process.

Utilized collaborative customer relationships to guide new product development, capitalizing on identified market

opportunity resulting in the most successful Eagle sub-brand tire line launch in company history.

Leveraged cross-functional relationships to develop/implement a core product screen concept across Goodyears 800+

company-owned outlets, increasing sales by 15% while reducing inventory by 30%

Category Planning Manager, Performance Tires (2007 to 2009)

Launched and managed growth initiatives for $500M Sport Performance and Sport Truck segments.

Developed pricing and go to market strategies, commercialization plans and sales enablement tools for new products

totaling $100M

Developed financial model for managing forecasting and production prioritization maximizing plant efficiencies and

product profitability while reducing inventory levels by 20%

Business Process Improvement Project Manager, Sales & Marketing (2005 to 2007)

Managed and coordinated efforts of 20 internal personnel and third-party consultant in restructuring and reorganizing the $4B

NAT Consumer (OEM & Replacement) business. This initiative has been widely credited as the primary driver of Goodyears

successful turnaround.

Created and implemented channel-specific customer management processes driven by a comprehensive customer

segmentation analysis

Initiated the creation of category management functional teams, processes and analytic tools

Team Lead, Finance & Accounting (2004 to 2005)

Directed FP&A, internal reporting package preparation, and accounting activities in support of $2.5B national retail and

distribution channel teams.

Managed $100M in customer pricing/rebate/trade fund spending programs

Led channel/brand managers and the pricing group in opportunity cost-benefit analysis and economic modeling to drive

increased sales and profitability in targeted channels and segments

Professional Business Systems, Inc. 2001 to 2004

$1M material handling equipment and supplies distributor

Owner/President

Purchased & completed successful turnaround of thirty year old business. Managed all daily operations as well as strategic

direction of business. Established new policies, procedures, training, and business development programs. Negotiated

successful sale of the company.

Advanced Lighting Technologies, Inc. 1992 to 2001

$300M global, high-technology lighting manufacturer

Director of Finance, Venture Lighting subsidiary (1999 to 2001)

Managed three divisional controllers and accounting staff of 22. Directed FP&A as well as financial consolidation and reporting.

Responsible for all general accounting and finance operational functions. Prepared budget, cash flow model, and rolling

forecasts for this $130M subsidiary.

Managed continuous improvement initiatives for manufacturing and sales operations yielding $15M in annual savings

Senior Business Analyst, Corporate (1995 to 1999)

Financial planning oversight for 22 operating units in terms of budget preparation, rolling forecasts, operational analysis and cash

flow management. Involved in extensive M&A and IPO-related activities. Worked with international joint ventures (UK, Germany,

Hong Kong, Korea and Japan).

Participated in $25M IPO and two $70M subsequent offerings including prospectus preparation, SEC filings and

investor relations

Key team member involved in assessment, negotiation and integration of five acquisitions totaling $140M

Financial Analyst, Venture Lighting subsidiary (1992 to 1995)

Responsible for manufacturing cost accounting and operational variance analysis.

Led two-year, $17M cost reduction initiative

Education

Advanced Category Management Certification (CPLP) Sam Walton School of Business, University of Arkansas (2008)

Masters of Business Administration (MBA) Ashland University (2006)

Bachelors of Business Administration: Finance (BBA) University of Cincinnati (1992)

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