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All areas of marketing and advertising

Location:
Chicago, Illinois, United States
Salary:
$150,000 +
Posted:
October 30, 2016

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JEFF YORK

**** *. ***** *******, *******, IL ****0 312-***-**** JeffYorkCreativeDirector.com

acxa6p@r.postjobfree.com

GROUP CREATIVE DIRECTOR & WRITER

BRAND MARKETING DEVELOPMENT AND EXECUTION: DIGITAL, VIDEO, PRINT, DIRECT, SOCIAL MEDIA AND PR. CONSUMER - B2B - B2C - BUDGET MANAGEMENT - CLIENT & VENDOR RELATIONS – TRADE – TEAM BUILDING PROFILE

Multi-award winning GCD with hands-on writing, design, production and process management experience that includes concept-to-completion oversight for some of the most recognized ad campaigns in history. Strategic, big idea thinker with proven ability to analyze client needs, market trends and project requirements to move audiences. PARTIAL CLIENT LIST

Bandai Toys Blockbuster Blue Cross and Blue Shield Cadence Bank Chicago Tribune Dell Computers Heinz History Channel Kellogg’s Kraft Midway Airlines Nabisco Nestle Oscar Mayer Parrish Promise Hospitals Quaker Oats Red Mountain Theatre 7-Eleven St. Vincent Hospitals 20th Century Fox PROFESSIONAL EXPERIENCE

JEFF YORK INC. (Chicago, IL) 2010-present

Freelance Writer, Creative Director & Brand Strategist Consulting and providing freelance marketing services for various clients including Red Box, Nestle, Stouffers, Jody Michaels & Associates, and Edy’s ice cream. The work included: writing and designing websites, package good product naming, package design, creating quizzes, launching social media campaigns, and PR white papers. INTERMARK GROUP (Birmingham, AL) May 2012- October 2016 Group Creative Director

No. 2 in charge creatively, led integrated campaign efforts on multiple, million dollar businesses. Managed a creative staff of over 20, including experts in digital and social media. Won new business pitches including The History Channel, Parrish Hospital, Girl Scouts of Chicago, Alabama Tourism, Promise Hospital, Bolay restaurant, and Freihofer’s Bakery. Other highlights:

• Creative directed and wrote the “We Cover What Matters” integrated marketing campaign for Blue Cross and Blue Shield of Alabama. It included dozens of commercials, videos, print ads, digital banners, digital games, OOH, promotions, social media assets and two complete websites from 2012 – 2016.

• Led History Channel 2’s first integrated campaign done out-of-house in 2015.

• Wrote and creative directed all of Cadence Bank’s first integrated campaign launched nationally in 2014.

• Creative directed Red Mountain Theatre’s award-winning integrated campaign for seasons 2012-2015. J. WALTER THOMPSON (Chicago, IL) 1996-2009

SVP, Group Creative Director

Created and creative directed $100 million + businesses and talents of internal and external creative staffs, spearheading integrated campaigns across all platforms for 25 + Fortune 500 companies.

• Pitched and won over $250 million in new business, including $50 million wins for Dell and Stouffer’s.

• Creative directed 1st international campaign for Dell Computers (“Deal direct with Dell”) for multiple countries.

• Creative directed “Follow the Finger” campaign for Nestle Butterfinger, including video, print, guerilla marketing outdoor, games, contests and PR stunts. It drove the candy bar from #12 to #4 in market.

• Directed the creation of Butterfinger’s revolutionary Comedy Channel on Yahoo from 2008-2013.

• Launched 35 + new products including Dibs, Butterfinger Crisp, Toll House Break-And-Bake Cookie Dough, Skinny Cow Pops, Pounce Purrrfections, Lil’ Drumsticks, Kraft Cheese Cubes and Nestle Stixx.

• Directed inaugural online campaigns for dozens of brands including Blockbuster Video Games, Oscar Mayer Lunchables, Skinny Cow, Cycle Dog Food, Toll House, Fox Kids Television Network and Ritz Bits. ADDITIONAL EXPERIENCE

• FILM BLOGGER of The Establishing Shot online (read in 27 countries) from 2010 – present.

• SCREENWRITER and finalist in over 51 script writing contests (and counting) 2011 – present.

• FILM CRITIC for the Examiner online 2011 – 2016. (Member of Chicago Independent Film Critics Circle)

• ILLUSTRATOR for various periodicals including the W magazine, Playboy, Esquire, Automobile, Hemispheres, Ladies Home Journal and the Chicago Tribune 1990 – 2010. AWARDS

100 + marketing honors including Cannes, Addy’s, Effie’s, British Art Directors, New York Radio Festival, Communication Arts, Golden Marbles and Video Storyboard’s Top 25 Advertising campaigns. EDUCATION

BFA, Advertising and Graphic Design

The American Academy of Art (Chicago, IL)



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