Sales Marketing

Dave Pierce

954-***-****

***********@*********.***

linkedin.com/in/dave-pierce247

davepierce.wix.com/portfolio

Summary

U.S. Marines veteran with over 20 years of experience as an award winning Creative Marketing Professional with a diverse background in consumer Retail Marketing. Proven experience in Public Relations, Sales Pro- motion and Visual Merchandising, with the skill set to provide innovative leadership in a team environment. Focused on improving business performance with the clear objective of meeting or exceeding the client’s expectations. Strengths include:

Professional Experience

Freelance Designer/Creative Marketing Consultant (01/2016 Present)

• Worked as a creative powerhouse designing print, digital, and interactive experiences.

• Mentored teams and worked directly with clients.

• Established compelling company brands.

• Strategized and developed creative campaigns and events.

• Lead and developed team of designers and marketers.

• Created design breakthrough digital advertising and brand experiences.

• Specialisation in Restaurant, Hospitality, and Sports marketing.

• Develop creative solutions based upon consumer insights and leveraging deep retailer knowledge to create memorable shopper connections and build lasting relationships. Bokamper’s Sports Bar & Grill

Director of Marketing (07/2009 11/2015)

• Responsible for all marketing efforts for the number one rated South Florida sports bar franchise.

• Developed and fostered company brand position in the marketplace.

• Worked directly with the owner to increase marketing strategies and tactical plans.

• Developed all social media programs from creative to interactive execution.

• Created a database for target marketing.

• Created and managed all collateral/direct mail/point of sale materials from creative execution to print and distribution.

• Directed designed, developed, and rolled out all new menu engineered systems resulting in average transaction increase of more than 35 percent.

• Spearheaded loyalty reward program that increased sales profit 62% reaching $2.7 million annually.

• Provided analysis and written evaluations of all major marketing programs.

• Directed development of business-to-consumer, business-to-business, and local store marketing programs that drove incremental annual sales of $23 million.

• Created promotions for location specific franchise events that netted over 30% consistently.

• Oversaw all new franchisee launches while creating a consistent atmosphere and experience.

• Award Winning Creative Professional

• SEO and SEM Database Direct Marketing

• Product and Project Management

• Media Planning and Buying

• Qualitative and Quantitative Brand Development

• Creative Direction

• Interactive Marketing

• Mentoring and Leadership

• Marketing Strategy

• Social Media Marketing

Dave Pierce Page 2

Brunswick Corporation, BBG

Creative Marketing Manager (03/2006 07/2009)

• Responsible for all development targeted towards marketing programs for major national boating accounts.

• Worked directly with the GM’s and Senior Management teams to identify broadcasted creative needs for each marketing window to ensure brand strategy brought to life.

• Developed and implemented annual marketing plans which outperformed key competitors and the industry as a whole in a flat growth industry.

• Created and implemented media strategies that resulted in improved efficiency and accelerated sales.

• Created strategies which drove a sales growth of six percent in markets representing nearly 50% of BBG sales.

• Increased franchisee participation in national and local marketing initiatives, resulting in a two year sales increase of 18 percent.

• Spearheaded the testing and rollout of a private label, retail-financing program that resulted in incremental sales of over $1 million, in three months, with projected annual system-wide sales of over $30 million.

• Developed and implemented consumer research designed to improve results of our sales promotions.

• Increased annual vendor co-op fund by over 100%, in less than two years. Vitalstate US

Creative Services Director (12/2003 03/2006)

• Developed all marketing objectives through innovative concepts and solutions for a start-up sports nutrition/pharmaceutical company brand with eight divisional brands.

• Developed a high-performance team while providing coaching and leadership.

• Managed client contact from initial concept meeting to day-to-day Account Executive type communications.

• Managed team in strategic development and planning for sport supplement brands, growing portfolio delivering $18.2 million in annual retail sales.

• Responsible for creative execution on all 6 sub-brands

• Led overall brand communications, including cross-media advertising development and strategy, resulting in 7% increase in base growth

Rexall Sundown

Marketing Director (06/2001 12/2003)

• Directed an in-house full service marketing department for Rexall Sundown’s largest sports brands METRx and Worldwide.

• Executed an award winning package design and multilevel channelled marketing promotions reaching a billion dollar industry.

• Spearheaded first METRx white box product improvement since Rexall Sundown purchased the brand in 2000.

• Sales increased annually 5% and sustained category leadership in intense sport supplement arena.

• Responsible for development and execution of METRx and Worldwide brands resulting in 87% increase in sales and increased merchandising efficiency.

• Co-led development of worldwide RTD supplement ($30m retail)

• Led team in product and packaging development, marketing research and creative development for all METRx, Worldwide and Osteo Bi-Flex brands

• Conducted comprehensive analysis of category, competition and brand, identifying trends and applying insights to the volume forecast. Dave Pierce Page 3

Freelance Work

• Kiser Mortgage

• Trends

• Arthritis Foundation

• Estates Limited

• Barnaby’s Sports Bar

• Weider Publishing

• Image Sports Wear

• Kluch Clothing

• Fit America

• Cushman Citrus

• Pinnacle Custom Chopper’s

• American Medical

• EckoRed

• Tides Marine

Professional Skills

• Photoshop

• Illustrator

• InDesign

• Acrobat

• QuarkXPress

• Freehand

• Flash

Awards

• 35th Addy Award

• (2x) People’s Choice Award

• Directors Award President’s Award

• (3x) Extra Mile Award

• (2x) Pride Award

• Navy & Marine Corps Achievement Medal

• Marine Corps Commendation Medal

Education

Bachelor of Arts

Art Institute of Fort Lauderdale Fort Lauderdale, FL Bachelor of Science in Advertising

University of Delaware Newark, DE

Military

United States Marine Corps E-5

• Pharmacon

• Disney

• Mossimo Bum Equipment

• Task Force

• North Palm Auto Care

• C&A Rodeo

• Sulter & Associates

• Shooter’s Waterfront Café

• Bokamper’s Sports Bar & Grill

• Fast Forward Creative

• Eat Marketing

• VPX Sport Pharmaceutical

• TriSpark Media

• Jordan

• WordPress

• Dreamweaver

• PowerPoint

• MS Word, Excel and Outlook

• Full command of all social channels

• Fluent in both Mac and PC platforms

• Lean Six Sigma, Green Belt

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